Embed Size (px)
DESCRIPTION
If you're looking for a tool to help you manage tasks and projects, your buying decision just got a whole lot more complicated! Why? Two important areas of technology that until recently saw themselves as fundamentally divergent are coming together - and this convergence brings with it inevitable turbulence as vendors vie for your business. Find out what the convergence of social, task and project management tools means for you. These are the slides from a live webinar presented by Angela Ashenden, Principal Analyst for collaboration at MWD Advisors. Coming soon: view a replay of the webinar with Q&A discussion at http://www.mwdadvisors.com/events/collaborationwithapurpose/
Citation preview
a d v i s o r smwd
helping you create business improvement from IT investment
Collaboration with a purposeHow to put social tools to work to create business value
Angela AshendenPrincipal Analyst
26th November 2013
Things we’ll cover in this webinar
• How social collaboration tools are evolving to support more structured task and project-based activity
• How project and task management tools are embracing social technologies to enhance the user experience and provide better support for collaborative activity
• What this means for YOUR business and what YOU need to do to ensure you invest in the right tool for the job .
© MWD Advisors 2013 www.mwdadvisors.com 2
What do we mean by collaboration in a business context?
© MWD Advisors 2013 www.mwdadvisors.com 3
COLLABORATION
MWD’s definition of collaboration
© MWD Advisors 2013 www.mwdadvisors.com 4
Collaboration is the act of people working together to achieve a common goal, with shared
responsibility, and where all benefit.
We don’t *just* collaborate
We collaborate in the context of what we need to get done
Two different technology perspectives
© MWD Advisors 2011 www.mwdadvisors.com 5
Task-based collaboration
Emphasis on achieving specific projects, activities, outputs
Key product features: File sharing and management,
Task & project management
Formal, structured
Short-term or defined timescale
Specific, defined group
Participants selected based on skills, with clear roles and responsibilities
Top-down managed
Social collaboration
Emphasis on connecting people and encouraging discussion
Key product features: Profiles and social networking,
Microblogging and activity streams
Informal, unstructured
On-going or indefinite timescale
Open, inclusive membership
Self-selected participation based on interests, experience
Peer-managed
An emerging trend of technology convergence
© MWD Advisors 2013 www.mwdadvisors.com 6
Social collaboration
Project management
Social projects and
tasks
Structured, defined work
packages
Unstructured, dynamic
work
Focus on culture, practice
Focus on getting things done
Social collaboration incorporating tasks
© MWD Advisors 2013 www.mwdadvisors.com 7
Developing into flexible collaboration platforms• Extending the range of use cases supported• incorporating team workspace capabilities
• Content management and file sharing• Task management• Workflow
Developing into flexible collaboration platforms• Extending the range of use cases supported• Incorporating team workspace capabilities:
– Content management and file sharing– Task creation and management– Simple workflows
Responding to the social intranet opportunity
Increasing their reach and applicability across the organisation
Adding a full social layer
Task & project management goes social
Drivers:• Improving usability
and transparency• Improving
opportunities for growth
• Expanding reach and relevance within organisations
© MWD Advisors 2013 www.mwdadvisors.com 8
Adding social features
Applying social
concepts
An opportunity to transform your projects
© MWD Advisors 2013 www.mwdadvisors.com 9
Increased efficiency
Improved innovation
Greater agility & flexibility
We’re just starting on this path
© MWD Advisors 2013 www.mwdadvisors.com 10
High-end project management remains a specialist capability
Most organisations not yet ready to deploy a single, multi-use case
collaboration solution
Task
Task
Task
Task
Task
Milestone
Expect more investment from vendors: innovative development, acquisitions
What should you do next?
© MWD Advisors 2013 www.mwdadvisors.com 11
Look at your own business’ needs: • What collaborative use cases do you need to support?• Which use cases offer the most immediate and obvious
value?
Challenge vendors to demonstrate what they are doing about this convergence
Check out our Collaboration Benchmarking Tool to see what you should be prioritising
http://www.mwdadvisors.com/tools/collaboration/home.php
a d v i s o r smwd
helping you create business improvement from IT investment
Thank you!
email: [email protected]: @aashenden
www.mwdadvisors.com/collaboration
Read the report:
http://www.mwdadvisors.com/library/detail.php?id=536
Enter SOCIAL13 at the checkout to get a 20% discount!
