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IBM Open Doors presentation as part of the IBM Centenial Cellebrations. Covers suggested free and low-cost collaboratoin tools for non-profit organizations
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IBM centennial hashtag: #IBM100
Open Doors: Expand how you collaborate
A Presentation by Jennifer Nolan
May 19 2011
© 2011 IBM Corporation2 hashtag: #IBM100
Collaboration is achievement of results impossible to accomplish independently
– Rex Lee, RIM LotusSphere 2011
“”
© 2011 IBM Corporation3 hashtag: #IBM100
A fundamentally different way people collaborate, how people work, how to establish trust.
– Sandy Carter, Vice President, IBM Social Business, Collaboration, and Lotus Sales and Evangelism
“”
© 2011 IBM Corporation4 hashtag: #IBM100
Objective
1. Learn about ways you can leverage collaboration tools to help you achieve the vision of your organization.
2. Explore some of the free and low-cost on-line tools that are available to help you collaborate between your employees, partners, investors, and volunteers.
3. Learn about custom collaboration approaches
© 2011 IBM Corporation5 hashtag: #IBM100
Agenda
How do you collaborate today?
What are some free/low cost tools for expanded collaboration?
What are some custom examples of collaboration?
Ok, now what?
© 2011 IBM Corporation6 hashtag: #IBM100
What tools do you use to collaborate today?
Phone
Meetings
Hallway conversations
Events
Postal mail
Teleconference
Emails
Web meetings
Video Conferencing
Mass email newsletters
What happens to the conversations?
Conversations are limited in reach, and limited lifespan
Buried in emails / handwritten notes / recycle bin
Messages tend to be one way
Documents emailed back and forth
© 2011 IBM Corporation7 hashtag: #IBM100
General Public
Participants / Audience / Members / Patrons
Volunteers
Who do you want to collaborate with?
StaffOthernon
profits
InvestorsBoard ofdirectors
Partners
Vendors
© 2011 IBM Corporation8 hashtag: #IBM100
Internally
You collaborate together to achieve specific goals, utilizing each person’s skills and talents
You know each other, trust each other, know what each other can do
You share the workload
© 2011 IBM Corporation9 hashtag: #IBM100
How do you take that model “outside” your organization?
Establish trust over time through open and sincere communications
– Making friends at school – something in common
Give external participants the feeling of participation / belonging / buy-in
Encourage your external participants to share the workload
Keep posting, keep it fresh
Keep it different – give & take
What is the culture that you want to set?
Who is your social business champion?
© 2011 IBM Corporation10 hashtag: #IBM100
Tools for collaboration
We are going to cover tools in 4 basic areas:
– Establish an online community
– Collaboration on Social media
– Team spaces
– Volunteer hubs
© 2011 IBM Corporation11 hashtag: #IBM100
Establish an online community
Establish a web site where the groups you want to collaborate with can easily interact with you and with each other.
There are many online sites that will let you build a web-site for free. However you may want to pay a small fee for the additional features that make the web site more unique (such as your own domain name).
It can be a simple blog where you let users comment, or it could be a group blog with multiple authors, or a true community site where everyone can post.
Assign a community manager, become a part of the conversation
Adding “widgets” expands the functionality of the site:
– forums, surveys, polls, contact us, user generated content, integration with Facebook, integration with twitter.
There are many “free web site” sites available. For example:
– Word Press http://wordpress.com/
– Drupal Gardens https://www.drupalgardens.com/pricing
© 2011 IBM Corporation12 hashtag: #IBM100
Establish a custom online community
You can take the next step and contact a hosting provider that provides hosting as well as services to help you make your site look and function in a specific way.
Many graphic design, web site development, and hosting companies provide discounts for non profit organizations (and if they don’t, ask).
Or host it yourself. Multiple packages available.
© 2011 IBM Corporation13 hashtag: #IBM100
Collaboration on Social Media: Facebook
Award winning Canadian Science Fiction Author, Robert J. Sawyer, has asked his friends:
– To provide feedback for two possible titles for his next book
– To provide feedback on whether having two characters whose names start with the same letter is a problem for readers
– To share which "classic" sci-fi books they would most like to see be made into a movie
– To find medical experts to vet portions of his upcoming novel
– To provide a good one-liner joke in a particular scene
A new orienteering club has asked members to comment on which logo they prefer
– VO2 Orienteering added 2 new photos to the album Choose your favourite VO2 logo!!!
https://www.facebook.com/robertjsawyer
https://www.facebook.com/pages/VO2-Orienteering/162943340408967
© 2011 IBM Corporation14 hashtag: #IBM100
Collaboration on Social Media: Facebook
Ontario Science Center expert is answering specific questions about black holes
– Q: Kepler mission has found many extra solar planets. How will this change research, if at all?
– A: Because Kepler collects far more data (and collects it much faster) than earlier planet-finding efforts, the Kepler mission allows astronomers compare our solar system to other solar systems in ways never before possible.
Toronto Public Library will recommend a book for you
– “Today and next Tuesday (next Monday the library is closed for Easter Monday) are your last opportunities to participate in our Keep Toronto Reading book recommendations. You share with us three titles you loved -- a librarian from Readers' Services Committee will suggest another we think you'll love too. So, what are your favs?
https://www.facebook.com/ontariosciencecentre
https://www.facebook.com/torontopubliclibrary
© 2011 IBM Corporation15 hashtag: #IBM100
Collaboration on Social Media: Twitter
Dissemination of Publications and Materials- I have used Twitter to post links to our grant deliverables as soon as they are published online. Twitter
friends with more followers then post the link and it is quickly spread to hundreds of people.Jennifer D. Jones, injenuity
Using twitter to get feedback throughout a conference- We set up a twitter account for a recent young people/youth work practitioners conference and asked
twitter to turn on auto-following. We got over 1/2 the delegates to follow our conference account so we could ask questions throughout the day, and we encouraged them to text in feedback, ideas, comments, inspirations. We were projecting their tweets onto the wall in the main room, and showing them on scrolling rss-tickers on all the other presentation projectors. It gave us a really useful 'gut reaction' form of feedback, that massively complements the evaluation form feedback - and allowed us to adapt parts of the event on the basis of instant feedback. Blog post reflecting on the process
Using twitter as a virtual water cooler.- I work from home, and my colleagues are my collaboration buddies, clients, colleagues. Twitter is a
great way to keep up with what is happening, so face-to-face meetings get up to speed much quicker. Blogs work the same way, though they tend to contain a different set of content.
From http://onlinefacilitation.wikispaces.com/Twitter+Collaboration+Stories
© 2011 IBM Corporation16 hashtag: #IBM100
Collaboration on Social Media: Twitter
Fostering Professional Connections - The principal of my children's school was considering using a blog as a communication tool for the school. He wanted to see some examples of other elementary principals who were already doing this. I tweeted a request for links to exemplary elementary principal blogs. Got a list of 4 excellent ones in minutes. I emailed him the results.Darren Kuropatwa, blog: A Difference, twitter: http://twitter.com/dkuropatwa
Informal Research - On several occasions, I have used TwitterPolls to get instant feedback about issues facing educators. After asking whether specific web sites were blocked by schools, over 30 people responded in about an hour. Perfect for getting some authentic results in a very short time, to either verify other research or letting you know if you're on the right track.Steve Dembo, Teach42
Using Twitter as a people-powered search - Courtesy from Web Worker Daily: "Try Twitter Instead of Mahalo for People-Powered Search". Luis Suarez
From http://onlinefacilitation.wikispaces.com/Twitter+Collaboration+Stories
© 2011 IBM Corporation17 hashtag: #IBM100
Collaboration on Social Media: YouTube
Customizable: Allows you to establish a channel
- “Your channel is your home for broadcasting on YouTube. It's the place to house the videos you make ("Uploads"), the videos you love ("Favorites"), and the videos you've organized ("Playlists"). Personalize your channel by selecting the background color, formatting and module options.”
Can embed on your own website without technical hassles
It is not just about posting “your” videos, but asking for responses
- Example: video wedding best wishes to William and Kate
- Example: Old Spice commercials
• “Subsequent to the release of the "Questions" Old Spice commercial, a YouTube campaign featured Mustafa reprising the same character and responding to over 100 YouTube, Twitter, Facebook and Reddit comments in a series of brief videos. The short ads used the same humor as the TV spots.”
- Tell us your stories
- Fan art
http://en.wikipedia.org/wiki/The_Man_Your_Man_Could_Smell_Like
© 2011 IBM Corporation18 hashtag: #IBM100
Collaboration on Social Media: YouTube
Sharing work load:
“Well now the Real Academia Española (Spanish Language Academy) has created a channel on Youtube which allows everyone to share their particular “readings” of one of the most popular novels of all times, Don Quixote by Miguel de Cervantes.
The idea is simple and unique for collaboration: the channel encourages you to record yourself on a video reading a passage of the novel and share it, so it will turn out to be an Universal Reading where thousands of voices get together to revive the daydreaming Spaniard Knight-errant.”
Recycling a bottle, flashmob style
http://www.collaborationideas.com/2010/09/a-good-example-of-collaboration-quixote-2-0-channel-on-youtube/
http://www.youtube.com/watch?v=GYnd5JRu86E
© 2011 IBM Corporation19 hashtag: #IBM100
Collaboration on Social Media: SlideShare.net
http://www.slideshare.net/wildapricot/apricot
© 2011 IBM Corporation20 hashtag: #IBM100
Collaboration on Social Media: Flickr & photo sharing
US State - asked public to post photos of problems with waterways
Chinese Government - asked people to post photos of “pot holes” and other problems before olympics
Sharing photos from an event – use the tag!
© 2011 IBM Corporation21 hashtag: #IBM100
Microvolunteering: Sparked.com
© 2011 IBM Corporation22 hashtag: #IBM100
Macro volunteering:VolunteerToronto.ca CharityVillage.ca
© 2011 IBM Corporation23 hashtag: #IBM100
Team Spaces
Volunteers
internallyOthernon
profits
InvestorsBoard ofdirectors
Partners
Vendors
Teams are often not working in the same office
© 2011 IBM Corporation24 hashtag: #IBM100
Team Spaces: Google Apps
http://services.google.com/apps/site/overview/index.html
© 2011 IBM Corporation25 hashtag: #IBM100
Team Spaces: Real-time collaboration
http://docs.google.com
© 2011 IBM Corporation26 hashtag: #IBM100
Team Spaces: Real-time collaboration
Multiple people editing the same document – at the same time
© 2011 IBM Corporation27 hashtag: #IBM100
Team Spaces: Shared Calendars
Have multiple calendars, all in one view, each with their own settings. Share what you want, keep other calendar’s private.
Use for Team Calendars and for public event Calendars
© 2011 IBM Corporation28 hashtag: #IBM100
Team Spaces: PBWorks.com
© 2011 IBM Corporation29 hashtag: #IBM100
Team Spaces: Dropbox.com
Document repository - Access to uploaded files anywhere
Establish timelines / tasks
Discussions
Control who you share with
Looks like a folder in windows
Easy to start using
No feature overload
Mobile app
© 2011 IBM Corporation30 hashtag: #IBM100
Team Spaces: BaseCamp
Online project planning
Online document sharing
Shared tasks
Shared milestones
http://basecamphq.com/
© 2011 IBM Corporation31 hashtag: #IBM100
Custom collaboration applications: Toronto Community Foundation – Community Knowledge Centre http://ckc.tcf.ca/
© 2011 IBM Corporation32 hashtag: #IBM100
Custom collaboration applications: MBRT.org
© 2011 IBM Corporation33 hashtag: #IBM100
Ok, now what?
What are we trying to achieve ?
What makes us different ?
How will we measure our progress toward our goals ?
Who is our social business champion ?
What are similar organizations doing ?
What are un-related organizations doing ?
How can we apply these tools / approaches to our own goals ?
How can we apply other tools / approaches?
Raise awareness
More use of our programs
More investors
More volunteers
Specific goal
© 2011 IBM Corporation34 hashtag: #IBM100
Exercise
Share a specific goal that your organization is working on
-What are you trying to achieve ?
-What makes you different ?
-How will you measure the progress toward this goal ?
Everyone else
-What are similar organizations doing ?
-What are un-related organizations doing ?
-How can they apply these tools / approaches to the goal ?
-How can they apply other tools / approaches ?
© 2011 IBM Corporation35 hashtag: #IBM100