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HOW OUR MINDS TRICK US COGNITIVE BIASES AND STUFF Carlos Lopes ThoughtWorks Kampala PechaKucha Night September 2013 Wednesday 18 September 13

Cognitive Biases

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ThoughtWorks Kampala PechaKucha Night - September 2013

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Page 1: Cognitive Biases

HOW OUR MINDS TRICK USCOGNITIVE BIASES AND STUFF

Carlos LopesThoughtWorks Kampala PechaKucha Night

September 2013

Wednesday 18 September 13

Page 2: Cognitive Biases

Wednesday 18 September 13

Page 3: Cognitive Biases

Wednesday 18 September 13

Page 4: Cognitive Biases

Wednesday 18 September 13

Page 5: Cognitive Biases

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Page 6: Cognitive Biases

CONFIRMATION BIAS

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Page 7: Cognitive Biases

GAMBLER’S AND“HOT-HAND” FALLACIES

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Page 8: Cognitive Biases

IN-GROUP BIASWednesday 18 September 13

Page 9: Cognitive Biases

STOCKHOLM SYNDROMEWednesday 18 September 13

Page 10: Cognitive Biases

POST-PURCHASE RATIONALIZATION

A.K.A. BUYER’S STOCKHOLM SYNDROMEWednesday 18 September 13

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NEGATIVITY BIAS

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Page 12: Cognitive Biases

NEGLECTING PROBABILITYWednesday 18 September 13

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OBSERVATIONAL SELECTION BIAS

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BANDWAGON EFFECTWednesday 18 September 13

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STATUS QUO BIASWednesday 18 September 13

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ANCHORINGA.K.A. FOCALISM

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FALSE-CONSENSUS EFFECTWednesday 18 September 13

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SURVIVORSHIP BIASWednesday 18 September 13

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THE CURRENT MOMENT BIASWednesday 18 September 13

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THANK YOU!

Wednesday 18 September 13