PRODUCT DESIGNCO-DESIGN STUDIO - WEEK 3

CODESIGN WEEK 3

EVOLUTION OF PRODUCT DESIGN

▸Planned - Waterfall

▸Agile

▸Lean

PLANNEDSOFTWARE AS ENGINEERING

CONSTRUCTIONTHE DEVIL’S IN THE DETAILS

BLIND PLANNING

LOTS OF SPECS

WATERFALLSOFTWARE AS ENGINEERING

GENIUS SOFTWARE ARCHITECT A DANGEROUS MYTH

BIG & STRUCTURED

NOBODY KNOWS THE DETAILS

IN PLANNING

“ADDING MANPOWER [SIC] TO A LATE SOFTWARE PROJECT MAKES IT LATER.”

The Mythical Man-Month

SOFTWARE AS ENGINEERING

QUALITY ASSURANCE

ALPHA BETA LAUNCH

FAILED PROJECTS

EXTREME PROGRAMMING

EXTREME PROGRAMMING

AGILE MANIFESTO

INDIVIDUALS AND INTERACTIONS

OVER

PROCESSES AND TOOLS

WORKING SOFTWARE

OVER

COMPREHENSIVE DOCUMENTATION

CUSTOMER COLLABORATION

OVER

CONTRACT NEGOTIATION

RESPONDING TO CHANGE

OVER

FOLLOWING A PLAN

TESTING PAIRING

ITERATINGRUNNING

CODE MATTERS

CONVERSATION MATTERS

HURTS QUALITYLONG RELEASE CYCLES

WORKSAGILE

PROBLEMS IN PARADISE

AGILE

BUDGETING AGILE

AGILE IS MESSY & CONFUSING

BUILDING THE WRONG THING

DESIGN?!

DESIGN IS NOT PRETTY

UX USER EXPERIENCE

LEAN STARTUP!?

BUSINESS DESIGN

LEAN UX MANIFESTO

STARTUP IS ABOUT SEARCHING

LEARNING INSTEAD OF BUILDING

OBSERVE BEHAVIOR

PRODUCT / MARKET FIT

SOFTWARE IS CHEAPER THAN EVER

PROTOTYPE FOR LEARNING

MVP MINIMUM VIABLE PRODUCT

BEYOND EARLY DEVELOPMENT?

DATA DRIVEN PRODUCT DEVELOPMENT

EVERY FEATURE IS AN EXPERIMENT

“NO BUSINESS PLAN SURVIVES THE FIRST CONTACT WITH A CUSTOMER”Steve Blank

CUSTOMER DEVELOPMENT

TOOLS WE’RE USING

LAUNCHPAD CENTRAL

BUSINESS MODEL CANVAS