Cluster basics: Cluster Management

MFG - Enabling Innovation with ICT and Media © MFG Baden-Württemberg | 2

Clusters 101Session on Cluster Management

Klaus Haasis

TCI Member of the Board of Directors /TCI German Contact Point

c/o MFG Baden-Württemberg mbH

India, 3rd December 2010


1. Cluster vs. Cluster Initiative

2. Cluster Manager is a process leader

3. Cluster Management is a contact sport

4. Cluster Management needs a charismatic leader

5. Cluster initiatives need people and infrastucture

6. Measuring Success

7. Virtual Clusters and Cluster Management in the cloud

8. The Power of Relations:The new role of the cluster manager

AGENDA


1. Cluster vs. Cluster initiative


1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007

36 connected experts

5000connected experts

€ 50,000

€ 500,000

480 members:

36 members

companies, research institutions, universities

available for cluster manage-ment per year

2008 2009

2. Cluster Manager is a process leader


300,000 Employees in the IT and media sector 100%

Relationships in our database 10%

Experts in our managed networks 5%

Participants attend our events 3%

People we know personally (1:1) 1%

Success actions with partners per year 0,1%

3. Cluster management is a contact sport

30,000

15,000

9,000

3,000

300


1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

An

te-

ced

ence

five specialized advisory boards

Co

nso

lid

atio

n

9/11

enterprise software,open source,e-health

Evo

luti

on

founder retires

New vision

Internet

HypeFo

cusi

ng

-2 -1 0 1 2 3 4 5 6 7 8 9 10 11 12 13

Bir

th

ICT

ICT, health care, creative industries

focus on:

CyberOne, Coach&connect

Lin

kin

gConnecting technology

Network for Network for Business Business ExcellenceExcellence

Cel

ebra

tio

n

Ch

ang

eC

han

ge

4. Cluster management needs

a charismatic leader


People matter

KNOWLEDGETRUST

Infrastructure matters

ISO 9001 certified processes

Profound Relationship Management know-how

Professional Accounting

Shared Services

Contracted service provider: MFG public innovation agency

5. Cluster initiatives need people and infrastructure


Financial capital• revenues membership-fees• fixed deposit account

Relationship capital• members• connected Experts

Human Capital• employees• percentage of Graduates

Assets

Financial capital• revenues membership-fees• fixed deposit account

Relationship capital• members• connected Experts

Human Capital• employees• percentage of Graduates

Assets

Communication & Marketing

• website page impressions

• newsletter & mailings

• publications - print run

Know-How Events

• number of events

• participants

Cooperation and Networking offers


• participants

Start Ups• mediation of members • contribution CyberOne

Consulting• short-term consultings• intense consultings

Community Management• new members• cancellations

Output

Communication & Marketing

• website page impressions

• newsletter & mailings

• publications - print run

Know-How Events


• participants

Cooperation and Networking offers


• participants

Start Ups• mediation of members • contribution CyberOne

Consulting• short-term consultings• intense consultings

Community Management• new members• cancellations

Output




About 35 relevant indicators

identified in the following domains:

1. Structure of the cluster

(level 2)

2. Typology, governance, cooperation

(levels 1 and 2)

3. Financing cluster management

(level 1)

4. Strategy, objectives, services

(level 1)

5. Achievements, recognition

(level 1)

3 Framework conditions*

2 Cluster actors

1 Cluster organisation

2

Focus of the Indicators – the 3 levels of the Shell Model

Sou

rce:

Eur

opea

n C

lust

er E

xcel

lenc

e In

itiat

ive,

WP

2

* Level 1 and level 2) are in the focus



Knowledge Knowledge ManagementManagement

Relationship Relationship ManagementManagement

ISO 9001 Processes ISO 9001 Processes Innovation ControllingInnovation Controlling

EFQMEFQM

Managing the MFG Innovation

Process


VirtualClusters

RealWorld

Plattforms in the cloud

Closed Shop Open Environment

8. Virtual Clusters and

Cluster Management in the cloud


8. Virtual Clusters and Cluster Management in the cloud

39 Websites1.700.000 Visits2.000.000 Newsletter30.000 Subscribers

1.500 Follower481 Friends1.652 Tweets

300 Fans9.812 Visits165 Interactions

23.305 Reader290.078 Unique Page Views9 Number of Publications

38.458 Views2.198 Number of Pictures31 photo albums

55 Videos10.447 Views

Version: 15.11.2009


Measuring success the way:„public cloud“

Fans

0

50

100

150

200

250

300

350

400

Jan 10 Feb 10 Mrz 10 Apr 10 Mai 10 Jun 10 Jul 10 Aug 10 Sep 10 Okt 10 Nov 10 Dez 10Zeit

Per

son

en

Anzahl der Fans

Seitenaufrufe

Übersicht

200300400500

600700800900

100011001200

1300140015001600

Jan 10 Feb 10 Mrz 10 Apr 10 Mai 10 Jun 10 Jul 10 Aug 10 Sep 10 Okt 10 Nov 10 Dez 10

Zeit

An

zah

l F

oll

ow

er

Follower

Tweetskummuliert

Friends


The Power of Relations:The new role of the cluster manager


„CLUSTERS“ „COMMUNITIES“

Agglomeration & Competitiveness

Learning & Change

Relationships, Trust and Collaboration

Business NetworksSocial Networks

Figures, Macroeconomics and Statistics


Training Session for Cluster Managers

The Power of Relationships: Learning & Change in Cluster Management

3rd December, 10:00 – 11:30 h, Facilitator: Klaus Haasis13th TCI Annual Global Conference, Delhi NCR 2010

Learn about the success factors empathy, acceptance and congruence

Interact with people who have different cultural backgrounds

Trust needs Touch Learn about trust building as the most important instrument in team building

Following:

MFG - Enabling Innovation with ICT and Media © MFG Baden-Württemberg | 18 European Commission

Enterprise and Industry© 18.11.2010, Klaus Haasis, MFG Baden-Württemberg | 18MFG - Enabling Innovation with ICT and Media

Innovation Manager – Communication Architect – Creative Coach

• 35 years experience in Communication and Creative Industries.

• Apprenticeships in Photography and Advertising, Degrees in Media Engineering and Communication Science Educations in Person-centered Counseling and Coaching.

• Jobs in Creative Industries, ICT-Sector, Chemical and Pharmaceutical Industry, Media and TV

• 1995 Founding CEO MFG Public Innovation Agency.

Thank you for your attention!

Klaus HaasisCEO, MFG Baden-WürttembergDirector of the Board, TCI Global Network

[email protected]

Technology

Cluster basics: Cluster Management