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Learn more about how you can customise your Social Enterprise using Heroku, Force.com and more. This was a presented during a Breakout Session at Cloudforce Sydney 2012 (http://www.salesforce.com/au/cloudforce/ ).
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Customize Your Social Enterprise
Andrew Leigh Platform Product Marketing
Clayton Brown Advanced Technology Solutions
Andy Donaldson
Think Education
Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking
statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions
proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-
looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any
projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of
management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or
technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new
functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and
rate of growth, interruptions or delays in our Web hosting, breach of our security measures, risks associated with possible mergers
and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and
motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited
history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on
potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the
most recent fiscal year ended January 31, 2012. This document and others are available on the SEC Filings section of the Investor
Information section of our Web site.
Any unreleased services or features referenced in this or other press releases or public statements are not currently available and
may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon
features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-
looking statements.
“80% of new commercial enterprise apps will
be deployed on cloud platforms in 2012””
IDC Predictions 2012: Competing for 2020
Cloud App Platforms Deliver Value to the Enterprise
Build Apps You Didn’t Think Possible 6 Months
Ago
Social
Mobile
Real Time
Innovate With Confidence
Site.com
Salesforce is the Proven Cloud App Platform
1,000,000+ Installs
Demanding Customers
All Major Certifications
54 Billion+ Transactions /QTR
1,500,000+ Custom Apps
Q3FY09 Q4FY10 Q1FY12
Customize Your App
DEMO
Customer Profiling
Partners Operations
HR
ERP
Events
Customers Have Built Apps Across Every Department
IT
Products
Facilities
Franchise
Management
Property
Management
Collaboration
Intranet
Governance
Asset
Management
Data Center
Management
Orders
Management
Delight Your Customers and Employees in a Whole New Way
Employee Social Network
Customer Social Network
Social Profile
Market Collaborate
Work
Extend Sell
Service
What Are the Most Common Apps Built on the Platform?
Social
Engagement
Critical
Processes
Social
Websites
Social Front
Ends
Extend the the value of your
backoffice
Cut inefficiency with the
power of the cloud.
Accelerate your
marketing to the pace
the market moves at.
Connect to customers the
way they expect it - social
and mobile, all the time.
DEMO
Socialize Your App
Open Choice of Developer Environments
Visual Design Any Language
DEMO
Visualize Your App
Apps Run on Any Device
Mobile Marketing
Calls & Alerts
Live Event Feed
Calendar
Apps
Customer Facing
Record browsing
Light data entry
Notes
Heavy data entry
Document creation
Administration
Full web access
NATIVE WEB HYBRID
On the Go In the Office On the Road
DEMO
Mobilize Your App
Source: 2009 IDC Study, “Force.com Cloud Platform Drives Huge Time to Market and Cost Savings”
3x More Apps
Per Year
Deliver More Apps
4.5x Faster
Updates
Ideal for Agile
Development
Make Changes Faster
Prebuilt
Application
Components
Less Resources
94% Fewer
Developer Hours
54% Lower
TCO
Lower Cost
Proven Business Results
Multi-tenant
PaaS
Automatic
Upgrades
Andy Donaldson – Director IT & Online Services
Mark Reid – ERP manager
Who are we?
• THINK Education - a leading private education provider
• Growth through rapid acquisition
• 15,000 active students in 8 colleges, grouped into 3 faculties
• Health & Wellness, Business & Hospitality, Design
• 2009 - Fully owned subsidiary of SEEK Ltd
Where did we start?
• October 2007 SEEK Ltd 50% interest. May 2009 100% interest.
• Disparity in operating environment identified as significant issue.
• 2010 major debtors problem identified. New executive team recruited.
• 2011 Business Process Improvement (BPI) initiative commences.
Convert
Teach
Graduate Alumni
Prospect
APM
Prospect
Convert
Teach Graduate
Alumni
WBCH
Teach
Graduate
Alumni Prospect
Convert
BBCD
Alumni
Prospect
Convert Teach
Graduate
ACNT
Graduate
Alumni
Prospect Convert
Teach
CATC
X Poor M&A
X Leading to lack of operating consistency
X Leading to overly complicated systems
Graduate
Alumni
Prospect Convert
Teach
JNI
Graduate
Alumni
Prospect Convert
Teach
ANCB
Where are we now ?
• January 2011 BPI requirements analysis commences
• June 2011 BPI system development commences
• November 2011 BPI Phase 1 implemented
Convert
Teach
Graduate Alumni
Prospect
Holistic approach to business processes
Leading to improved operating consistency
Leading to improved systems
Effectively creating an ERP environment
APM WBCH
BBCD ACNT
JNI CATC
ANCB
SFDC is the core business system.
In use across:
• Sales
• Marketing
• Finance
• Student Services
• Academic Services
• IT
Custom functionality – 2 key examples
Subject selection wizard
Subject selection wizard introduced to streamline subject enrolment
processes and limit manual data entry errors. The wizard allows one click
withdrawal and view of consolidated enrolment cost. Significant benefit to
enrollment timeframes
Automated approval process
Delivers functionality for the approval and escalation of academic
processes. Basic Salesforce functionality expanded to meet complex
business requirements. Significant streamlining and automating of
process
DEMO
Questions
Where can I learn more?
Go to Developer website
Get free developer account
Complete the platform workbooks
Don’t Forget to Submit Your Survey!
Stop by the registration kiosks to complete your session
surveys. We have 200 KeepCups to give away as well as
the chance to win a $500 iTunes voucher!
Thank you!
NSW Permit No. LTPS/12/05010