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Andrei Yurkevich President and CTO at Altoros Systems, Inc [email protected] Startup Story Cloud vs. Traditional Hosting

Cloud vs. Traditional Hosting - Andrei Yurkevich @ CloudCamp Denmark 2011

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Andrei Yurkevich—President and Chief Technology Officer at Altoros—compared cloud vs. regular hosting in terms of which could be a better choice for a startup. He dwelled on how usage of cloud-based hosting might affect not only efficiency of spending on hardware, but also success of the whole venture. On October 11, 2011, Altoros organized and took part in the first CloudCamp in Denmark held within the GOTO Aarhus Conference.

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Page 1: Cloud vs. Traditional Hosting - Andrei Yurkevich @ CloudCamp Denmark 2011

Andrei YurkevichPresident and CTO at Altoros Systems, [email protected]

Startup StoryCloud vs. Traditional Hosting

Page 2: Cloud vs. Traditional Hosting - Andrei Yurkevich @ CloudCamp Denmark 2011

SOCIAL DATINGSOCIAL DATINGBEN BOB

Page 3: Cloud vs. Traditional Hosting - Andrei Yurkevich @ CloudCamp Denmark 2011

SOCIAL DATINGSOCIAL DATINGBEN BOB

$ VERSION VERSION $WEEK

0 users 0 usersCost: $250/month Cost: $0.04/hour

0 1.0 1.0 01

AWS EASTAS

SMALL

Page 4: Cloud vs. Traditional Hosting - Andrei Yurkevich @ CloudCamp Denmark 2011

SOCIAL DATINGSOCIAL DATINGBEN BOB

$ VERSION VERSION $MONTH

500 users 500 500 users 500

Infrastructure spending: $250 Infrastructure spending: $70

250 1.1 1.1 701

ASAWS EAST

SMALL

СRASHED

Page 5: Cloud vs. Traditional Hosting - Andrei Yurkevich @ CloudCamp Denmark 2011

SOCIAL DATINGSOCIAL DATINGBEN BOB

$ VERSION VERSION $MONTH

500 users 500 500 users 500

Infrastructure spending: $250 Infrastructure spending: $70

250 1.1 1.1 701

AS

SMALL

AWS EAST

LARGEСRASHED

Page 6: Cloud vs. Traditional Hosting - Andrei Yurkevich @ CloudCamp Denmark 2011

SOCIAL DATINGSOCIAL DATINGBEN BOB

$ VERSION VERSION $MONTH

1 000 users 500 1 000 users 500

Infrastructure spending: $250 Infrastructure spending: $275 $205

500 1.2 1.2 3452

ASAWS EAST

LARGE

Page 7: Cloud vs. Traditional Hosting - Andrei Yurkevich @ CloudCamp Denmark 2011

SOCIAL DATINGSOCIAL DATINGBEN BOB

$ VERSION VERSION $MONTH

5 000 users 4 000 3 000 users 2 000

Infrastructure spending: $250 Infrastructure spending: $275

750 1.3 1.3 6203

ASAWS EAST

LARGEСRASHED СRASHED

Page 8: Cloud vs. Traditional Hosting - Andrei Yurkevich @ CloudCamp Denmark 2011

SOCIAL DATINGSOCIAL DATINGBEN BOB

$ VERSION VERSION $MONTH

AS

5 000 users 4 000 3 000 users 2 000

Infrastructure spending: $250 Infrastructure spending: $275

750 1.3 1.3 6203

LARGE

AWS EAST

EXTRALARGE

AS

СRASHED СRASHED

Page 9: Cloud vs. Traditional Hosting - Andrei Yurkevich @ CloudCamp Denmark 2011

SOCIAL DATINGSOCIAL DATINGBEN BOB

$ VERSION VERSION $MONTH

10 000 users 5 000 6 000 users 3 000

Infrastructure spending: $500 $250 Infrastructure spending: $550 $275

1 250 1.3 1.4 1 1704

AWS EAST

EXTRALARGE

AS

250

AS

250

VERSION

Page 10: Cloud vs. Traditional Hosting - Andrei Yurkevich @ CloudCamp Denmark 2011

SOCIAL DATINGSOCIAL DATINGBEN BOB

$ VERSION VERSION $MONTH

15 000 users 5 000 10 000 users 4 000

Infrastructure spending: $500 Infrastructure spending: $550

1 750 1.4 1.5 1 7205

AS

250

AS

250

VERSION

AWS EAST

EXTRALARGE

СRASHED

Page 11: Cloud vs. Traditional Hosting - Andrei Yurkevich @ CloudCamp Denmark 2011

SOCIAL DATINGSOCIAL DATINGBEN BOB

$ VERSION VERSION $MONTH

15 000 users 5 000 10 000 users 4 000

Infrastructure spending: $500 Infrastructure spending: $550

1 750 1.4 1.5 1 7205

AS

250

AS

250

VERSION

EXTRA LARGE

AWS EAST

PERMANENT

L L

L L

SCALEСRASHED

Page 12: Cloud vs. Traditional Hosting - Andrei Yurkevich @ CloudCamp Denmark 2011

SOCIAL DATINGSOCIAL DATINGBEN BOB

$ VERSION VERSION $MONTH

25 000 users 10 000 20 000 users 10 000

Infrastructure spending: $500 Infrastructure spending: $550 + $46

2 250 1.5 1.5 + scale 2 3666

24h/d L L .LB

2h/dx2

AS

250

AS

250

СRASHEDL L

VERSION

Page 13: Cloud vs. Traditional Hosting - Andrei Yurkevich @ CloudCamp Denmark 2011

SOCIAL DATINGSOCIAL DATINGBEN BOB

$ VERSION VERSION $MONTH

25 000 users 10 000 20 000 users 10 000

Infrastructure spending: $500 Infrastructure spending: $550 + $46

2 250 1.5 1.5 + scale 2 3666

24h/d L L .LB

2h/dx2

AS

250

AS

250

LB

AS

AS

ASСRASHED

L L

VERSION

Page 14: Cloud vs. Traditional Hosting - Andrei Yurkevich @ CloudCamp Denmark 2011

SOCIAL DATINGSOCIAL DATINGBEN BOB

$ VERSION VERSION $MONTH

35 000 users 10 000 60 000 users 40 000

Infrastructure spending: $1 000 $500 Infrastructure spending: $550 + $92

3 250 1.5 1.6 2 9587

AS

AS

LB

AS

VERSION

24h/d

L L

L L .LB

4h/dx2

Page 15: Cloud vs. Traditional Hosting - Andrei Yurkevich @ CloudCamp Denmark 2011

SOCIAL DATINGSOCIAL DATINGBEN BOB

$ VERSION VERSION $MONTH

AS

AS

LB

AS

60 000 users 25 000 120 000 users 60 000

Infrastructure spending: $1 000 Infrastructure spending: $550 + $275

4 250 1.6 1.7 3 7838

СRASHED

24h/d

L

L L .LB

6h/dx4

L L L

Page 16: Cloud vs. Traditional Hosting - Andrei Yurkevich @ CloudCamp Denmark 2011

SOCIAL DATINGSOCIAL DATINGBEN BOB

$ VERSION VERSION $MONTH

AS

AS

LB

AS

60 000 users 25 000 120 000 users 60 000

Infrastructure spending: $1 000 Infrastructure spending: $550 + $275

4 250 1.6 1.7 3 7838

x8

СRASHED

24h/d

L

L L .LB

6h/dx4

L L L

Page 17: Cloud vs. Traditional Hosting - Andrei Yurkevich @ CloudCamp Denmark 2011

SOCIAL DATINGSOCIAL DATINGBEN BOB

$ VERSION VERSION $MONTH

10 000 users 50 000 300 000 users 180 000

Infrastructure spending: $550 + $35 Infrastructure spending: $550 + $550

4 835 1.6 + cloud 1.8 4 8839

24h/d

L L

L L .LB

6h/dx8

L

L L .LB

3h/dx1

Page 18: Cloud vs. Traditional Hosting - Andrei Yurkevich @ CloudCamp Denmark 2011

SOCIAL DATINGSOCIAL DATINGBEN BOB

$ VERSION VERSION $MONTH

2 000 users 8 000 500 000 users 200 000

Infrastructure spending: $550 Infrastructure spending: $550 + $5500

5 385 1.7 2.0 10 93310

24h/d

L L

L L .LB

12h/dx40

L

L L .LB

3h/dx1

BADREPUTATION

Page 19: Cloud vs. Traditional Hosting - Andrei Yurkevich @ CloudCamp Denmark 2011

SOCIAL DATINGSOCIAL DATINGBEN BOB

Page 20: Cloud vs. Traditional Hosting - Andrei Yurkevich @ CloudCamp Denmark 2011

SOCIAL DATINGSOCIAL DATINGBEN BOB

Recommendations:

1) Choose dedicated server when you know your load exactly and when there is no big variations in traffic

2) Keep in mind that system upgrade takes time

3) Remember that performance issues may negatively affect the existing user base

1) Choose cloud hosting when the load is unknown, especially if there is a chance that it will be very high

2) Take advantage of cloud elasticity

3) Monitor system load and upgrade to a more powerful instance before you run out of the resources

4) Test scalability of the application before your users do that

Page 21: Cloud vs. Traditional Hosting - Andrei Yurkevich @ CloudCamp Denmark 2011

Andrei YurkevichPresident and CTO of Altoros [email protected]

Answers to questions