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Broadband service providers are gearing up to provide basic business software as a value added service, but they need to find the right architecture and right delivery mechanism to create differentiation and customer value - along with a business model that is exclusive,elastic and difficult to replicate
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We believe that Broad-Band service providers are the natural beneficiaries in this new game changing environment of the future
Cloud Computing : It’s a big new opportunityFor the Telcos
CLOU
D CO
MPU
TING
GAIN
ING
RAPID
GRO
UN
D
Google Apps
EC2 Mosso
FlexiscaleOracle
VMware
What is missing?
CLOU
D BASICS
IT’S A CROW
D!
The big tech company The VAR
Consultant
The Systems integrator
Network access provider ISV
Networkinggear firm
Managed Services Firm
Life without “Cloud”
$$$$$$
Just Imagine if your business is small!!
SEIZING
THE O
PPORTU
NITY
The big tech company
The Systems Integrator
Network Access provider
ISVNetworkinggear firm
Life in the “Cloud”
Developer Community
XYZ Web Services
The Invisible Info-structure
. . . and everyone's business shrinks a little
Big opportunity for Broad Band service providers
Would they rule the world !?
A SIMPLIFIED
PICTURE Device
Access
Network & PlatformInfrastructure
Application
The Invisible info-structure
Access providers have strategic advantage
Managed Services Providers will try to fund and/or partner with access providers to win long term contracts
Challenges for the “small and
solo” accessand Managed
Services Providers
LIFE IN A SIN
GLE CLO
UD
Device
Access
Network & PlatformInfrastructure
Application
Business Processes do not end at the edge of the cloud
The world does not live in a single cloud
Supply chainProduct designMortgage processing
. . . Is difficult . . . Though FaceBook & MySpace can be fun
MU
LTI CLOU
D M
OD
EL
Device
Access
Network & PlatformInfrastructure
Application
Device
Access
Network & PlatformInfrastructure
Applications
Network & PlatformInfrastructure
Service Composition & Orchestration Platform
Service CompositionService Aggregation Service Orchestration
Business in a Federated Network
Multi-Cloud Environm
ent
USIN
G O
RCHESTRATIO
NCloudBased
Orchestration
Business processes are essentially a multi-cloud environment
Open Innovation
CollaborativeProduct Design
CollaborativeSoftware Development
THE PERFECT BLU
E OCEAN
FOR TELCO
S Big Opportunities for Telcos
Cloud Computing is an enabler for Broad-Band service providers to enter the IT Services market using their existing provisioning model
Access Network
Service ManagementPlatform
Applications
WH
Y TELCO ?
Telcos, are close to the customer
Access Network
Service ManagementPlatform
ApplicationsDeclining voice revenues Increased demand for Broad-band but “value-add”is an issue While cloud computing is a game changer, the key players are focused on large enterpriseThere are 6 million small businesses in the USA
-Of which only 3.8% use integrated business softwareBroad band services providers have the reach – others don't
k
USER EXPERIEN
CE IS MO
ST IM
PORTAN
T
Single connected experience COMPUTE
COLLABORATE
COMMUNICATE
SUCCESS M
OD
ELCrossing the ChasmProduct innovation
Initial attraction (Consumerization of enterprise technology)Long term product valueFocus on small enterprise needs / problems
Avoid the large enterprise for Early AdoptersGo for the small enterprise
PRODUCT DEVELOPMENT PROPOSAL
SAIBAL DAS CHOWDHURY - Asia Strategy Partners
A Service Aggregation and
Orchestration Technology
Developed by
For telecommunication service providers
SAIBAL DAS CHOWDHURY
Technology Evangelist
Innovation Consultant
Business Mentor
Asia Strategy Partners
My work sphere
Kuala Lumpur – Where I am currently spending most of my time
Places I have lived and worked