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A presentation I did at NAB 2013 about Cloud TV, the changes that the TV industry is going through and how our company, Vidmind provides tools to operators to harness these changes in order to get a higher viewing satisfaction
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THE RISE OF THE VIRTUAL
OPERATORS
Danny Peled CEO & Co-Founder
CLOUD POWER: THE RISE OF THE VIRTUAL OPERATORS
Danny Peled CEO & Co-Founder
CABLE
COMPANIES
SUFFER A
SERIOUS
DECLINE
WHAT WENT WRONG?
WHAT DO WE EXPECT?
WHAT DO WE EXPECT?
LIVE TV
4:24 HOURS PER DAY OF LIVE TV WATCHING
Source: Nielsen 2012
WHAT DO WE EXPECT?
ON-DEMAND CATCH
UP
LIVE
TV
18-24 YEAR OLDS
Source: YouGov, Feb 2013
WHAT DO WE EXPECT?
MULTI SCREEN
87%
110%
2012 VIDEO VIEWERSHIP
Source: Ooyala Feb 2013 SMARTPHONES TABLETS
WHAT DO WE EXPECT?
SOCIAL
50% 25-34 VISIT THEIR
SOCIAL ACCOUNTS
WHAT DO WE EXPECT?
INTERACTION
43 Mil. POSTS
85,300 TWEETS/MIN
WHY WE END UP BEING
DISSAPOINTED?
CABLE CONTENT
BUNDLING
OUTDATED
EXPERIENCE ADVERTISING
MODEL
DISAPPOINTMENT
EXPECTATIONS
+
FRUSTRATION!
SO FAR THERE WERE NO ALTERNATIVES
AND NOW…
THE TIME IS RIGHT!
HD VIDEO
STREAMING
MPEG1
MPEG2
H.264
HEVC
BANDWIDTH
2003 1990 1980 2013
THE TIME IS RIGHT!
DIGITAL
TERRESTRIAL
FREE TO AIR
CHANNELS IN THE UK!
54 (PLUS 24 RADIO CHANNELS)
THE TIME IS RIGHT!
APP CENTRIC
TV PLATFORMS
$1.7
BILLION Source: Interpret LLC 2012
THE TIME IS RIGHT!
CLOUD
SERVICES
Source: Forbes 2013
SUBSCRIBERS
THE TIME IS RIGHT!
INTERNET
CONNECTED TV
Source: Nielsen 2013
WILL BUY INTERNET TVS THIS YEAR
TECHNOLOGY
FRUSTRATION
+
REVOLUTION!
CORD CUTTERS!
Source: TDG 2012
17M BY 2017 (US ONLY)
COST CUTTERS
(OR CORD SHAVERS)
WHO ARE THESE CORD CUTTERS?
CLOUD TV
VOD LIVE TV APPS
PERSONALIZATION MEDIA STREAMING MULTI SCREEN
END-TO-END
SOLUTION
WHY CLOUD TV?
MEDIA AND
SUBSCRIBERS
MANAGEMENT PAYMENT AND
BILLING
ADVERTISEMENT
MULTI SCREEN
APPS
SOCIAL
CONNECTIVITY
FILE
TRANSCODING
/ DRM METADATA
ENRICHMENT
THE RATIONAL:
BROADCASTERS
RETAILERS
CONTENT
PROVIDERS
INTERNET
SERVICE
PROVIDERS
MOBILE
OPERATORS
EVERYONE CAN BECOME AN OPERATOR!
NEWCO
• PAY AS YOU GROW
• NO NEED TO SETUP A HEAD-END
• OUT OF THE BOX, END-2-END SERVICE
NO RISK!
THE POINT
DON’T FIGHT THE STORM.
HARNESS IT
COME AND VISIT US BOOTH # A407
THANK YOU [email protected]
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