Cloud Computing and Data Center Futures

Cloud Computing 2014

Cloud Computing and the Data Centre of the Future

Martin Hingley, CEO, ITCandor

CLOUD COMPUTING SUMMIT 2014 – MILAN


Clouds in the Eye of the Beholder

Line of Business

Data CenterManager/CIO•Infrastructure as a Service•Hardware•Management•Virtualization•Cluster•Grid

•Web Apps•Self Service

•Pay-per-Use•Utility Computing

•Software as a Service

Cloud Computing Software Developer•Free Development Platform

•Internet-wide Distribution•Scalable Deployment

•Simplified SDK

Financial Director

•Maximise Value•Enforce SLAs

•Manage Suppliers•Cap Ex v Op Ex Balance


Agenda

• What Is Cloud?– Definition

• Data Centre Trends– Software Defined … and Converged Infrastructure – Consolidation, Virtualisation, Integration

• Cloud Adoption– Private, Hybrid, Public– Which Organisations?– Which Workloads?


Cloud Computing - A Working Definition

• Always– All ITC offerings used for the consumption or delivery of remote,

browser-accessed applications– Delivery from resources unknown to the ultimate end-user

• Typically– Applications purchased on a pay-as-you-go basis– Accessed by industry standard client devices such as PCs and Smart

Phones• Specifically excluded

– Applications requiring local processing and storage– Client Server computing and interactive processing

• Single-customer applications not excluded if delivery mechanisms have been adjusted


Data Centre Trends

• Consolidation– Reducing the number of data centres– Rationalising server, storage and network hardware– Reducing the number of suppliers

• Virtualisation– Moving from physical to virtual machines– Choosing SAN, NAS, DAS, flash, Unified storage strategy– Looking at Software Defined Networking, Storage, Data Centre

• Integration– Simplifying vendor choice– Orchestrating the south side infrastructure– Speeding up application deployment for business agility

Consolidate

Virtualise

Integrate


The Rise of Server Virtualisation - Server Shipments (Millions) By Quarter And Type – 2003-2013

0

1

2

3

4

5

6

7

2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

Virtual Machine

Physical-onlyServer

Virtualised Server


Software Defined … and Converged Infrastructure

Systems M

anagement

Hypervisor/OS

VirtualMachine

VirtualMachine

VirtualMachine

VirtualMachine

VirtualMachine

Orchestration/Automation

Server Storage Network

Converged Infrastructure

Software Defined

Data Centre

Bring Your Own Hardware


Tool Application Workload Systems M

anagement

Hypervisor/OS

VirtualMachine

VirtualMachine

VirtualMachine

VirtualMachine

VirtualMachine




Software Defined

Data Centre



Tool Application Workload Secret Sauce

Hypervisor/OS

VirtualMachine

VirtualMachine

VirtualMachine

VirtualMachine

VirtualMachine






Tool Application Workload

VirtualMachine

VirtualMachine

VirtualMachine

VirtualMachine

VirtualMachine




Software DefinedData Centre



Tool Application WorkloadTool Application Workload


The Data Centre Journey Beyond Integration

• Big Data Analytics and the Internet of Things drive a mass of new data at the Enterprise

• Secret sauce software expands to cover heterogeneous devices• Hyperscale Web suppliers take business from the big Vendors• MSPs and new-style Outsourcing• Risk and Capital Investment move back through the Supply Chain• Fewer, but Much Larger Data Centres in Future• The evolution of ‘Data Stewards’

Which IT Elements Move Off Premise with Cloud Services?

Network

Storage

Server

Hypervisor

InfrastructureSoftware

Database

Application

Orchestration

BYO IaaS PaaS SaaS


The Pros and Cons of Private, Hybrid and Public Clouds

Private Cloud(on premise) TCO

Security

ElasticityPerformance

Average

Hybrid Multi-Tennant Cloud(off premise) TCO

Security


Average

TCO

Security


Average

Hybrid Private Cloud(on/off premise)

TCO

Security


Average

Public Cloud(off premise)


IT and Communications Market Forecast ($US Trillion) – Traditional and Cloud Computing – 2003-2013

$0

$1

$2

$3

$4

$5

$6

2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018

IT Service44.6%

Telecom Service31.2%

Software12.2%

Hardware12.0%

2013$1.1T

Traditional ITC

Cloud Computing


Leading Cloud Supplier Revenues ($US Million – excluding advertising) – 2010-2013

$0

$500

$1,000

$1,500

$2,000

$2,500

2010 2011 2012 2013

Rackspace

Salesforce.comAmazon

Facebook

Google

IaaS/PaaS Market Share 2013: $27B

Oracle 2.2%Hitachi 1.8%Apple 1.8%HP 1.8%

Other63.4%

Micr

osoft 4.

0%

Google 3.7%

IBM 3.3%

Amazon9.9%

Ricoh 2.4%

Xerox 2.6%Fujitsu 3.1%

Software as a Service Market Share 2013: $41B

Oracle 2.2%Activision 2.2%Microsoft 3.0%

EA3.4%

IBM3.8%

Salesforce7.3%

Other78.0%


Cloud Computing Spending ($US) By Customer Size and Industry Sector - 2013

Large12.0%

Medium10.1%

Small27.6%

Consumer50.2% Services

8.2%

Health5.5%

Other17.0% Manufacturing

19.2%

Finance12.7%

Retail18.5%

Government18.8%

Customer SizeAll ITC: $1.1T

Industry SectorBusiness ITC: $570B


Which Workloads and Applications are Going to the Cloud?

• Business processing – CRM, salesforce automation, some SAP, not much OLTP or Batch

• Decision support – some business analytics, data warehousing stays mainly on premise

• Collaboration – hosted workspace, email, sync and share• App dev/test – lots moving to the Cloud• Web serving – a strong adoption• Infrastructure – mainly internal, some firewalls and

security moving• High Performance Computing – lots of data centre sharing


Overcoming the Objections to Cloud

• Data Location– Legislation is changing and restrictions lifting– Cloud Providers begin to allow you to choose service location– On/off premise data options

• Selecting workloads– Dealing with complexity through more consolidation – Look for the ‘car park and canteen’ workloads– P2V, V2V, V2P – work on data portability

• Trust and Security– Pick MSPs which understand your business– Find security to protect you from bad guys and governments– Look at flexible contracts and think about lock-in


Cloud Computing and the Data Centre of the Future - Summary

• Cloud Computing is still big news - ‘as a Service’ elements are a small part

• Vendors are taking big steps towards Cloud business models• A choice of elasticity, TCO, performance and security• It’s a natural step beyond Integration in the data centre• ‘Software Defined …’ - a route into shared on/off premise

solutions• Cloud appeals to enterprises who want ‘pay as you go’

workloads • ‘The canteen and the car park’ – pick the easiest workloads to

let go• Many IT Managers will become ‘Data Stewards’


Cloud Computing and the Data Centre of the Future

Consolidate Virtualise Integrate Cloudify

Technology

Cloud Computing and Data Center Futures