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Presentation for a triple header with Cllr Mary Reid and Anne Rehill of Standards Board for England at the LGIU's Cllr 10 Conference
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Councillors and social media
What social media is and how to use it
Cllrs 10 - LGIUIngrid Koehler4 February 2010
What is social media
Is it a collection of tools?
As common as gossip
As revolutionary as the printing press
Don’t be fooled by the tools
Social media is social
It’s a new way of connecting
How are some councillors using it?
How are some councils using it?
How are citizens using it?
Wrench2 by Julia Manzerova on Flickr
Your most important social media tool
Blogging
• Free platforms such as Blogger and Wordpress
• Almost as easy as word processing
• Really, really easy blogging via services like Posterous (just email)
Microblogging
• As much a listening tool as a broadcasting
• Maybe a bit geeky?• Important because
nodes of community conversation often use it.
• Great source of intel
• More councillors use Facebook than any other social network (I think)
• Difficult to control the medium
• Excellent for organising campaigns
• Go split personality!
Multi-media
• Rarely used as sole social media channel
• Brilliant for showcasing local people, events and projects
Sources of support
• www.civicsurf.org.uk a resource for blogging councillors
• www.ideasocial.wetpaint.com draft guide to social media for councillors
• www.socialbysocial.com a primer for harnessing social media for social good
• www.communities.idea.gov.uk IDeA’s communities of practice network
