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Climbing to the top of Google in 2014

Since we’ve been gone...

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● Jetpack 2.9 with Related Posts● Akismet 2.6● Next month is CSS● More SEO from Jenny

● WordPress 3.9 beta○ Live previews of widgets○ Updates to TinyMCE; no more

“paste from Word”○ Drag and drop images into

editor

SEO is like...

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1. Keywords: Do whatever Jenny Munn says.

2. Make sure Google knows what you have and can understand and appreciate it.

3. Make sure Google knows that you’re popular via backlinks and social discussion.

Three areas of SEO

Track your performance

A brief history of SEO

Google doesn’t search the internet

PageRank isn’t dead

Speedtools.pingdom.com

Mobileami.responsivedesign.is

Mobile

2012 2013 2014

Social impact

Google Authorship

Google Authorship

Google Authorship

Testing Google AuthorshipRich Snippets Testing Tool

Google Authorship

WordPress SEO by Yoast

Optimize images

Optimize images

2 cu ft, 6” deep 4 cu ft, 3” deep

Optimize images

Canonicalization and redirects

GreenMellenMedia.comGreenMellen.comGreenMellenMedia.orgGreenMellonMedia.comGreenMelonMedia.com→ www.GreenMellenMedia.com

EMDs and URL Structure

Questions? Need help?

● Do you have Google Analytics set up?

● Do you have Google Authorship configured?

● Do you have WordPress SEO installed?

April 17: CSS and WordPress