Clients Technologies and Trends

VISIT 2010 – Fujitsu Forum Europe

Dynamize Your Workforce! Workplace Technologies and Trends

Christian Bock Director, Clients Programs, Workplace Systems Group

1


Let's talk about …

1. Workplace Trends2. A Journey Through Innovation History3. Smart Investments4. Virtual workplace infrastructures

Christian Bock © 2010 FUJITSU


Workplace trends Accelerated shifts in global competition and technology

Organizations become less mechanistic and more organic/flexible Workers are less geographically bound – virtual teams, customer visits, telecommuting

Communication becomes more crucial – e-mail, social media, unlimited connectivity

With organic involvement come flatter structures and a wider span of control for managers

Employee satisfaction motivation & goal setting job performance

Environmental consciousness

"I got my eye on you. You didn't get your paperwork done last night."

Source: http://steelkaleidoscopes.typepad.com

Implications for your IT Make relevant information easily accessible

… and secure Equip staff with the right tools – form factor,

reliability, connectivity, easy to use Align your sourcing options to usage scenarios



A key workplace trend: flexibility


”I should not waste company time”(We invented human resources)

”Company should not waste my time”(Try calling me a resource...)

Of 1,400 CFOs surveyed, 50% said telework arrangements are the second-best recruiting inducement, after salary.Source: "Group Touts Telecommuting's Green Benefits", Robert Half International, San Francisco Chronicle, Apr 22, 2008, www.sfgate.com


Consumerization of IT

5 Christian Bock © 2010 FUJITSU

“Bring-Your-Own-PC”


Desk Computing Multi-Location Anywhere / Anytime

Different users have different needs.

Usage Profiles

Day Extenders

MobileProfessionals

Field-basedWorkers

Fixedfunction

Desktop (replacement) Performance/ergonomic Easy collaboration

Device and/or data portability

Data synchronization Device footprint

Battery autonomy Wireless connectivity Durability and weight

Officeworkers Teleworker

CampusWorkers







1981Fujitsu’s 1st Personal Computer

1994World’s 1st PC with TV features

2006World’s 1st

bi-directional hinge convertible Tablet PC

2006 World’s thinnest 12inch notebook; First embedded mobile broadband

1990World‘s 1st hand-held, one-pound, IBM/PC-XT-compatible computer

FM TOWNS II Fresh･TV, Japan

FACOM 9450, JapanPoqet PC, US

LIFEBOOK Q series

2004 World’s 1st 2 spindle convertible tablet PC

LIFEBOOK T4010D

LIFEBOOK T4210

2007LIFEBOOK S7010 –lightest 14-inch notebook on the market

2009FLEPia – first colored e-book reader

2010 Teampad 700 – lightest solid-state ruggedized Tablet PC in its class

2010LIFEBOOK E780 with Palm Vein Authentication

30 years of PC innovation

2009First Zero Client

2008World’s 1st

0-Watt technology

2007DeskView Load – unified rollout service

2009Advanced Theft Protection



7.000 years of tablets

STYLISTIC - 2002

PoqetPad - 1991Roman painter - 500 BC

20+ generations of tablet PCs

LIFEBOOK T - 2010

STYLISTIC 1000 - 1997Christian Bock © 2010 FUJITSU

http://en.wikipedia.org/wiki/File:Douris_Man_with_wax_tablet.jpg


Slim & light innovations

LIFEBOOK Q – 2006990 gram

1.9cm thinPiano laquer

Embedded 3G

LIFEBOOK P - 2010

2008 - Apple MacBook Air 1.3 kg1.9cm thinNo 3G



And quality was there over all those years…

This is what a LIFEBOOK S Series looks likeafter being dropped from a motorcycle at 190kph. Does it still work? Of course!



2001 to 2003 Focus on enabling a “recycling society”

1993 to 2000 Establishing the foundations for environmental management

2004 to 2006 Shift to focus on sustainable environment working with customers and partnersRoHS achieved ahead of deadline

2004Super green products introduced

1998Green products introduced

2010 onwards Aiming to reduce carbon emissions by a total of 7 million tons

1994ISO14001 accreditationFirst IT manufacturer (ICL) to receive Blue Angel eco label

1988European Recycling Centre opened

1993First Green PC on the market 1995 – 1998

Rated No.1 by Bund for Green PCs

2002World’s firstgreen motherboard

2009Launch of world’s first 0-Watt PC

2008Launch of 0-Watt monitor

2007 to 2009 “Green innovation” extended across all areasMember of Green GridJoined Climate Savers Computing Initiative

2007Environmentally conscious solutions introduced

World’s 1st green consumer PC

We are the first IT vendor with a complete range of environmentally sound products Green Policy 21

Our long-term environmental vision

“Everything Green”

Market trend: Green IT







Technology Antiquity:35,000,000 outdated notebooks

37,000,000 outdated PC (commercial, installed base, EMEA)



Risks Associated with Deploying Windows* 7 with Older PCs

11 “Using Total Cost of Ownership to Determine Optimal PC Refresh Lifecycles”, Wipro Technologies, March 2009 (www.wipro.com/industryresearch). Based on an Intel Corporation-sponsored survey of 106 firms in North America and representing 15 different industries and projections based on a Model Company developed by Wipro Technologies. Computer system price data updatedNovember 2009. Actual results may vary based on the number of use-cases implemented and may not be representative of results that individual businesses may realize. For additionalimplementation examples refer to Intel Case Studies available at http://communities.intel.com/docs/DOC-3144. 12“Keeping Notebooks Past Their Prime”, J. Gold Associates Research Report, April 2009: http://download.intel.com/business/resources/reports/keepingnotebookspastprime.pdf

After 3 years 53% 24% $1,425

PCs can cost more in support than the purchase

of a new PC1

On average, a 4-year-old PC can experience

53% more annual security incidents, than it did in its first year.1

More Security Incidents

The failure rate in year four is about 24%, (which is) twice the

rate in year one2

Failure Rate

An out-of-warranty repair for a failed

(laptop) PC is approximately $1,425.2

Per Out of Warranty

RepairSupport

Costs Can Exceed Purchase Costs



0-Watt technology – An innovation that reduces real costs

PC power consumption

20 €

10 €

30 €35 €

ESPRIMO E9900 0-Watt

ESPRIMO E5925 EPA

ESPRIMO E5905

ESPRIMO E5915

ESPRIMO E7935 0-Watt

81 kWh ~

12 €

195 kWh ~

29 €

127 kWh ~

19 € 93 kWh ~

14 €

114 kWh ~

17 €


January 2010August 2007August 2006 July 2009August 2005

Measured according to ENERGY STAR 4.0



Efficiency break through with new display generation

Customer requirements for displays are increasing due to:

• New or upgraded operating systems and applications

• New powerful computers with extraordinary graphic boards

Request for new displays• More visible information e.g. higher

pixel volume and screen size • In parallel more efficiency and power

saving solutions

Buy now new displays for future challenges

58 % more pixels30% more screen area

30% less power consumption30% less weight

2005P19-2 P

2011P23T-6 IPS



Still an emerging market trend: Embedded Mobile Broadband Real one-click connectivity

Full connectivity cost control

Better performance and higher antenna sensitivity

Lower power consumption prolongs battery life

No 3rd party software needed

Nothing sticking out from your notebook

Convenience when packaging

Reliability (mechanically and connector wise)

SIM card located behind battery pack SIM card harder to loose or steal

Fujitsu offering the broadest range of embedded devices

External modem not required

Mobile broadband coverage >70 % in Europe

Christian Bock © 2010 FUJITSUChristian Bock © 2010 FUJITSU


Market concern: stolen notebooks

16,000 laptops get lost at airports in US and EMEA per week (source: “Airport Insecurity” study by Ponemon Institute)

>50% of laptops contain confidential information65% do not use any means to protect their data

Christian Bock © 2010 FUJITSUChristian Bock © 2010 FUJITSU


Market trend: Security

16,000 notebooks get lost/stolen at airports per week!* >50% of those notebooks contain confidential information 65% do not use any means to protect their data


What‘s the value of …

your notebook if it gets stolen or lost?

your confidential data

your identity?

* source: „Airport Insecurity“ study by Ponemon Institute, in US and EMEA

(hardware cost only)

http://ts.fujitsu.com/promotions/atp/Advanced_Theft_Protection.aspx?lang=en


http://ts.fujitsu.com/promotions/atp/Advanced_Theft_Protection.aspx?lang=en�

VISIT 2010 – Fujitsu Forum Europe Christian Bock © 2010 FUJITSU

Security: The choice is yours

Ultimate Security

Forless than 10 cents

a day

Kensington lock Anti-Virus/Anti-Spam Fingerprint SmartCard OS login

Data encryption HDD password TPM SSO Personal firewall Patch management

Advanced Theft Protection Recovery Remote data deletion Protocol testing Device tracking Remote lock

(only with ATP)

Advanced Security

Basic Security



DeskView Advanced Migration

Transfer – of system settings, data, application settings, etc. Ready for operation – no installation necessary, only a Deskview Advance Migration CD is required. Simple and fast – due to self-explanatory user interface. Secure – Due to the complete erasure of old HDD contents.

Virtualization

Peer-to-Peer

After successful migration,the hard disk can be deleted.

Transfer of the hard disk image*

*



Simple, unified system roll-out Pre-installation of end-user specific, pre-configured

customer systems

On time delivery directly ex factory to end-customer possible

DeskView Load orderable via made4you

© Fujitsu Technology Solutions 2010 All rights reserved

Rollout fullfillmentwith DeskView Load

Customer

Rollout TeamAssembly

CustomerLocations

CustomerIT Group

Customer

Rollout Team

BusinessPartnerRollout MGMT,Rollout Support

BusinessPartnerRollout MGMT,Rollout Support

CustomerIT Group

CustomerLocations

Order

Rollout request

Rolloutdata

Delivery

Delivery

Rollout request

Rollout dataDue-Delivery of

personalized systems

Today Tomorrow

RolloutCenter



Market trend: virtual workplaces

Christian Bock © 2010 FUJITSU25






Multi-workplace computing

Share one desktop PC with up to 30 usersUp to 45% purchasing and energy cost savings compared to a

standard PC environmentReduced costs of maintenance, upgrades and replacementsLatest Windows® desktop experienceSuitable for SMB and education environments

FUTRO C400

Small access device with a CD case footprint

FUTRO DC20-1 58.3 cm (20-inch) front-end device with integrated FUTRO C400 technology


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Thin Client ComputingFUTRO S100

Low cost entry system

FUTRO S550-2

Versatile and expandable

ESPRIMO Thin Client Kit

Thin Client Power Station

FUTRO S450-2

Mainstream

eLux® RLeLux® lite

Windows® CE

eLux® RL eLux® RL

Windows® Embedded Standard

eLux® RL

Scout EP Scout EP Scout EPDeskView/Altiris

Scout EP

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ratin

gSy

stem

sSy

stem

M

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Today

A “Workplace” Evolution

Traditional Client

Fat Device

OS

Applications

User Profile

Data Thin Client

Some CPU

Some OS

Limited User Profile

Zero Client

No CPU

No OS

No User Profile

The next level of virtual workplaces



Zero Client

Flexibility Offline Access Remote Access

Mobile Worker

User scenarios

Flexibility Compliance Personalized

Desktop

Office Worker

Standardized Limited Set of

Software Low Cost

Task Worker


Software Security

Contract / Offshore Worker

Performance Independent

Platform

Developers

Hosted or Streamed Apps Hosted or Streamed AppsVirtual Desktop

User Profile Management

Hosted or Streamed AppsShared Desktop (SBC)

Virtual DesktopHosted or Streamed AppsShared Desktop (SBC)



Consumerization of IT – Solved!

Unmanaged Client

User Responsibility

OS

Device

Apps

Managed Fujitsu Client

Company Responsibility

OS

Device

VDI

Virtual Apps

VDI

Virtual Apps

32


Portable Zero Client

Flexibility Offline Access Remote Access Secure Data

Storage ToGo

Mobile Worker

Extending the User Scenarios


Flexibility Compliance Personalized

Desktop Remote Access Secure Data

Storage ToGo

Office Worker


Software Low Cost Remote Access Secure Data

Storage ToGo

Task Worker


Software Security Remote Access Secure Data

Storage ToGo

Contract / Offshore Worker

Performance Independent

Platform

Developers

Hosted or Streamed Apps Hosted or Streamed AppsVirtual DesktopUser Profile Management

Hosted or Streamed AppsShared Desktop (SBC)

Virtual DesktopHosted or Streamed AppsShared Desktop (SBC)

VISIT 2010 – Fujitsu Forum Europe Copyright 2010 FUJITSU

Rounding up Fuiitsu’s workplace offering

34


STYLISTIC Tablet PCsLIFEBOOK Tablet PCs

CELSIUSMobile Workstations

Solutions, Services

FUTROThin Clients

CELSIUSWorkstations

ESPRIMO PCs

LIFEBOOK Notebooks

The Workplace Systems Portfolio

© Fujitsu Technology Solutions 2010 All rights reserved

A unique choice of world-class computer technology

Zero Clients

Displays, Keyboards, Accessories, Software, Solutions, Services



Workplace Systems Based on Values for you…


Innovation

Reliability

Green

Human Centric


Options for workplace optimization

Types of users, their needs and typical solution options

A mix of various delivery methods

Standard apps Personalization Local data Offline usage Remote access

Mobile Worker

Standard apps Personalization Central data Online usage Static access Home office

Office Workers

Standard apps Limited set of apps Central data Online usage Security

Task Workers

Standard apps Personalization Central data Online usage Non-corporate

devices Security

External Users

High performance Individual apps Personalization Online usage Local and

central data Security

Power users

Managed WorkplaceManaged Virtual Workplace

Infrastructure-as-a-Service for Workplace

Traditional PCSBC VDI

© Fujitsu Technology Solutions 2010 All rights reservedChristian Bock © 2010 FUJITSU


Soon available: The Optimization Wizard



Conclusion


Take Home Messages

Workplace Systems are a key part of dynamic infrastructures

Invest smartly – do not fall into the trap of outdated IT

LIFEBOOK is THE global notebook brand for Fujitsu

Zero Clients are re-defining the virtual workplace arena

!!Christian Bock © 2010 FUJITSU


Thank you for your valuable time.

Christian Bock+49 821 804 3945

[email protected]
