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Social Media Norway - Why it matters!
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Executive Director Meltwater Buzz
Niklas de Bésche Social Media in Norway
What is Meltwater Buzz?
• Listen
• Analyze
• Engage
Why should we even care in Norway
2,5m 50k
350k 100k
Why it matters
Why it matters
Meltwater Future of Content Survey
5% 12% 24% 24% 24% 28%
44%
10% 10%
13% 14% 18% 18%
18%
16%
36% 13% 26%
32% 30%
24%
42%
20% 36% 22%
14% 16% 8% 27% 22%
14% 14% 12% 8% 6%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Visionaires
Followers
Catching up
Reluctants
Averse
More visionary More averse
Companies attitude to social media
• International survey
• 450 companies across the world
• Non-clients, across industries and sectors
•
The importance of monitoring buzz around company / brand
Extremely Important 43%
Quite Important 41%
Neither Important / unimportant 9%
Not particularly Important
5%
Not at all Important 3%
Hmmm… "How do I get started? "- 8 straightforward tips
1: Start listening in
2: Define why
3: Strategy & playbook
4: Chose channels that suits your ”why”
5: Engage
6: ”Respond or not”
7: Measure your Social Media ROI
8: E
valu
ate
Client presentation
• Bernt G Jessen
• Adm. Direktør Mitsubishi Norge
•
Sosiale medier &
Mitsubishi
Mål, strategi og
handling
Konsekvenser for
organisasjonen