ClickTale Launchpad - In Focus

www.ClickTale.comwww.ClickTale.com

In Focus

“LaunchPad” Webinar series

Presented by: Shmuli Goldberg


Landing Page Analysis

Checkout & Form Optimization

Agenda

Summary & Tips


customers’ intentions

ClickTaleSites’

performance

changes



Is what you are giving your customers actually what they want to achieve on your page?

intentions

ClickTale performance

changesLanding Page Analysis


The actual visitors’ attention lies in a very minimal and not focused part of the page

intentions




intentions



A clear focal area


intentions



Ignored area


intentions



A clear call to action


intentions



Customer’s intentions match the site’s intentions


- Are visitors converting?- Do your campaigns work?- Are you getting good leads?

intentions



Segment by Traffic Source


intentions



Segment by Channels


intentions


changesLanding Page AnalysisVisitors from the USA

Visitors from the UK

Adding another

dimension


42%

37%

21%

Paid Search

62%

35%

3%

CPC

56%31%

13%

Referrals

intentions



Gathering data reaching conclusions


intentions



Checking performance for

specific pages


intentions


ChangesLanding Page Analysis

Focal point of customers, does not match

that of the website


intentions




intentions



Change according to customer’s

behavior


intentions




intentions



Before:Multiple calls to action


intentions



After:One clear call to action


Landing Page Analysisintentions


Changes

Business needs match customer’s objectives



Agenda


Summary & Tips


Is there a drop funnel?

Are there obstructions in your online forms?

What fields are taking visitors too long to fill?

Which questions are visitors not answering?

What fields are confusing your visitors?



- Is the form too intimidating?- Got there by mistake?

- Why did they stop?- Where exactly did they stop?

- What prevented them from converting?




Before


A 12% improvement in conversion rate!


After



12% drop rate at the field: “Full Name”



1.1% drop rate at the field: “Name”



Before



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After



Agenda


Summary & Tips


Look at the ‘other’ 95% of your visitors that don’t generally convert.

Summary & Tips

Be flexible with business objectives customer objectives can bring in more and better conversions

Don’t make assumptions about your users’ behaviour.

Test, test and re-test!

It’s easier to work with what the users are already doing, than force them to do something else.

www.ClickTale.com

www.ClickTale.com

www.ClickTale.com

The ClickTale Team

Technology

ClickTale Launchpad - In Focus