© 2014 Citrix. 1

Mobility 2014

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VDI Desktop Virtualization

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... meet goals and commitments. Factors include the quality of the organizational structure, such as skills, experiences,

programs, systems and other vehicles that enable to operate effectively and efficiently.

© 2014 Citrix. 5

“It is fundamentally the confusion between effectiveness and efficiency that stands

between doing the right things and doing things right. There is surely nothing quite so useless as doing with great efficiency what

should not be done at all.”

Peter Ferdinand Drucker: Managing for Business Effectiveness Mai-Juni 1963, P. 53-60

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More in every Area •  Head Count •  Geographic Footprint •  Revenue & Revenue Diversification •  Addressable Market •  Revenue Diversification •  Solution Sales •  Customer Engagement • .... Except the Number of DC

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We believe putting people at the centre of IT was and is fundamental to our success and yours

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Productivity & agility for people, business & IT

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 Windows app security and delivery

 High performance virtual desktops

 Mobile app & device security

 Mobile productivity apps – mail, web

 Secure on-premises data sync & share

 Unified app store

 Secure mobile gateway access

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The industry’s most complete Mobile Workspace solution

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Citrix is bridging customers into the future

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www.citrix.com/workspacetradeup Expires December 31, 2014

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Citrix Workspace Suite promotions

Deliver mobile workspaces to Chromebooks

25% discount on Citrix Workspace Suite licenses

 NetScaler Platinum  promotion

 5% off on any additional NetScaler Platinum products

Blackberry Replacement

25% discount on Citrix Workspace Suite licenses

© 2014 Citrix. 15

Workplace Reinvention Design for a flexible, mobile workplace

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Transforming the Traditional Workplace Employee disengagement costs the U.S more than $300 billion annually in lost productivity*

•  Line of sight supervision

•  Anchored workstyle

•  Space uniformity

•  Centralized teams

•  Hierarchical space allocation

Source: Gallop study, 2012

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De-links the physical space consumption from

employee headcount Enables employee mobility to

work from anywhere regardless of physical

location

Characteristics of Citrix “workAnywhere” initiative Technology foundation provides continuity across work settings

Provides flexibility to choose from a variety of

work settings

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•  Ratio of office to open plan increased 50% •  Seat density is 25% better than benchmark •  Post implementation surveys consistently

rank employee satisfaction above 90% •  Estimate cost savings (avoidance) of

~$10M/yr. in real estate expenses

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Workforce Engagement BYOD

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16%

22%

35%

42%

Rogue App Rogue Service Rogue Purchase Personal Equipment

Employees just want to be productive “Which of the following activities, if any, have you done in the past year in your job?

Forrester Research, Inc’s Business Technographics Workforce Employee Survey, Q4 2012

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BYO Program

 Initially implemented BYO program in 2007 for laptops -  Employee satisfaction & engagement -  Asset management & cost savings -  Enabler of workplace transformation -  All applications & virtual desktops are delivered from our datacenters

 4,000+ employees have now joined the “official” program

 We now have significantly more unmanaged devices than managed devices - We manage the service to the device opposed to managing the device

 In addition to laptops, all tablets & smartphones are now BYO as well

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BYO - Self Service IT Simplify the workflow to accelerate adoption

View program description and rules

Enroll online through simple

website

Download Citrix Receiver

& endpoint security

Visit app store for business

apps and desktops

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Workflow Transformation The confusion between effectiveness and efficiency

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Most important apps to an organization

Source: Citrix Mobility Survey, Q4 2013

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XenMobile: Essential productivity apps

Secure EFSS

Mobile content editing

SharePoint & network files

Mail, calendar, contacts

Enterprise class

Better than native

Secure browser

Internal web access

URL BL/WL

Secure VDI like access to physical desktop

Access work files and apps

Offline content edit

Review, comment and collaborate on documents

Secure notes

Team notebooks

Email and calendar integration

Powered by a relentless focus on user experience

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Workflow Driven Mobile Productivity Checking boxes is not the answer

Notes Email Content Online Meeting

•  Invite •  Attach file •  Set-up bridge

Create Meeting

•  Dial-in •  Take notes •  Share docs

Meet •  Share notes •  Edit content •  Distribute docs

Collaborate

Sample Workflow

With this

Try doing this

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Engaging our mobile workforce is key to success

• Reduced travel costs

•  Increased team collaboration

• Raised employee engagement and productivity

Mar

-10

Jun-

10

Dec

-10

Sep

-10

Mar

-09

Jun-

09

Dec

-09

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-09

Mar

-11

Jun-

11

Dec

-11

Sep

-11

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-12

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12

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-12

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-12

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10,000

0

20,000

30,000

40,000

60,000

50,000

Monthly GoToMeeting Events

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•  Sales enablement / CRM•  BI (dashboards, db access)•  Expense management and approval•  Workflow (generic, forms based)•  Healthcare•  Financial Services•  Government

•  Vertical specific apps•  Customer facing apps•  Differentiating business process apps

Productivity, Communications, and Collaboration 3rd Party ISV Apps Specialized Business Apps

(Windows and mobile)

•  Email, contacts, calendar, tasks•  Intranet browser (web apps)•  File access, sync, and sharing •  Notes•  Unified Communications•  Office docs, spreadsheets,

presentations, pdf annotation•  Collaboration

Citrix Apps Worx Gallery Custom/LoB Apps

Enterprise Mobile App Strategy

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Take Aways

ü  Think beyond devices and apps

ü  Adapt to the way people want to work

ü  Mobilize and Transform your Business

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WORK BETTER. LIVE BETTER.