Cisco ucs business decision maker tco competitive overview

© 2011 Cisco and/or its affiliates. All rights reserved. 1

Cisco UCS Business Decision Maker TCO Competitive OverviewCisco SystemsData Center and VirtualizationUnified Computing System

April 2012


SERVER-RELATED SPEND (CAPEX+OPEX)WW Spending on Servers, Power & Cooling, Mgmt. / AdministrationOVERALL SPEND DISTRIBUTION

29%

22%12%

11%

10%

7%

7% 2%

People Software Energy / Facilities Servers

Networking Storage Disaster Recovery Overhead

Source: Gartner—Cisco IT, “Data Center Cost Portfolio” Source: IDC, “New Economic Model for the Datacenter”

Data Center Economics

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

$0

$50

$100

$150

$200

$250

$300

Power & Cooling ExpenseMgmt. & Administration—Virtual ServersMgmt. & Administration—Standalone ServersServer Spending

80%OpEx

IDC, 2011

Cus

tom

er S

pend

ing

($B

)


BusinessAgility

BusinessScalability

BusinessResiliency

OperationalEfficiency

Technology Innovation Benefit

Network Storage Virtualization Mgmt.Compute Security

Cisco Architectural Advantage

Reduce TCO

ManageRisk

Manage Growth

ExpandBusinessOpportunities

Technologies

Bus

ine

ss A

dva

nta

ge

Cisco Unified Computing System (UCS)The Architectural Advantage


Customers Have Spoken

UCS momentum is fueled by game-changing innovation; Cisco is quickly passing established players 1

11,000+ UCS Customers WW

$1.3B annualized revenue run rate for CY11Q4

x86 Blade servers are growing over twice as fast as the overall x86 computing market 2

Source: 1 IDC Worldwide Quarterly Server Tracker, Q4 2012, February, 2012, Revenue Share 2 IDC Q3 CY11 Server Forecaster, Based on Blade Revenue

UCS #3 with 12.3%

UCS #2 with 19.1%

WW

US

UCS momentum is fueled by game-changing innovation; Cisco is quickly passing established players 1

UCS FY12Q2 growth of 91% Y/Y

UCS After Two Short Years

X86

Ser

ver

Bla

de M

arke

t Sha

re, Q

4 C

Y12

1


2012 Gartner Blade Server Magic QuadrantUCS enters Leadership Quadrant after only 3 years

Figure 1: Magic Quadrant for Blade Servers

Source: Gartner (March 2012)

This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from http://www.gartner.com/reprints/cisco-datacenter?id=1-19KYF6B&ct=120306&st=sb

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

http://www.gartner.com/reprints/cisco-datacenter?id=1-19KYF6B&ct=120306&st=sb

http://www.gartner.com/reprints/cisco-datacenter?id=1-19KYF6B&ct=120306&st=sb


Cisco Unified Computing SystemA Differentiated / Revolutionary Approach

Higher PerformanceBrings out the best of Intel Xeon ProcessorsOptimized Resource Utilization for Compute, Networking and Management

No CompromisesNo Trade-offs for FunctionEnhanced Design CapabilityDesigned for the Future, TodayBetter TCO / ROI

Simpler ArchitectureNetworking with fewer componentsLower cost and easier scalingFewer Management Touch Points

Faster, More Flexible Automated Deployment / ProvisioningUnification leads to reduced ComplexityManagement via a single interface

Cisco UCS—Unified Infrastructure, Scalability and Management Automation







Simpler ArchitectureNetworking with fewer components

Lower cost and easier scalingFewer Management Touch Points


Simpler ArchitectureScale without Complexity

HP UCS

Growing Capacity Requires Infrastructure Change

Scale Requires Large Server Increments (16)Larger Embedded Cost, Larger Footprint

(10U)

$57,641 – Cost of 17th Server Capacity (server not included)

12 Server ID Presets

Constant Infrastructure With Growth

Scale In Smaller Server Increments (8),Lower Cost, Smaller Footprint (6U)

$11,556 - Cost of 17th Server Capacity (server not included)

127+ Server ID SettingsCompletely Automated Including

Firmware and I/O Devices


Simpler ArchitectureDynamic Scaling

Cisco UCS• Compute added in smaller increments

• Networking with fewer components

• Management via a single interface

HP c7000• Large hardware blocks to add compute capacity

• Multiple networking components

• Multiple touch points

• Multiple management points for servers and networking

Mgmt switch

LAN

SAN A

SAN B

LANMgmt switch

64 blades shown here 80 blades shown here

Mgmt switch

LAN LANSAN A SAN B

Mgmt switch


Simpler ArchitectureFewer Management Touch Points

32 blades – 4 x Cisco UCSFabric Interconnects 2

Intra Chassis Switches 0

Chassis Mgmt Module 0

Total Mgmt Points 1

32 blades – 2 x HP c7000Fabric Interconnects 0



Total Mgmt Points 8


Simpler ArchitectureHP double blades = double touches; UCS = 1 touch point

64 Blades – 4 x HP c7000

Fabric Interconnects 0



Total Mgmt Points 16

80 Blades – 10 x Cisco UCS 5108

Fabric Interconnects 2



Total Mgmt Points 1

Mgmt switchLAN

LANSAN A

SAN B

Mgmt switch

Mgmt switch

LAN

SAN A

SAN B

LANMgmt switch


Simpler ArchitectureLower Cost

HP UCS

Back of each blade chassis has a “rack’s worth of infrastructure”

Blade and Rack servers require separate management

Back of each chassis is a profit center

Adding chassis adds a “rack’s worth of infrastructure” burden

One infrastructure for multiple blade chassis and racks

One Management interface for multiple blade chassis AND rack servers

Low cost FEX integrates Management and I/O (Enet, FC and Mgmt) - FCoE

Scaling is a plug and play operation


Simpler Architecture No Infrastructure Penalty to Scale

HP pricing publically available on April 16, 2012. Cisco UCS pricing MSRP on April 16, 2012.Pricing is for blade chassis and networking only. Servers are not included.

16 17 24 32 40 48 56 64 72 80 88 96$0

$50,000

$100,000

$150,000

$200,000

$250,000

$300,000

$350,000

$400,000

$63,854 $75,410

$86,966 $98,522

$110,078 $127,551

$145,025 $162,498

$179,971 $197,445

$214,918

$52,645

$115,282

$172,923

$230,564

$288,205

$345,846

Total Number of Chassis Blade Server Slots

Cisco UCS

HP c7000

Cha

ssis

and

I/O

Cos

t

BLADE CHASSIS SAVINGS AT SCALE—BLADE SLOT SOLUTIONUCS 5108 with pair of UCS 6248UP Fl (two 10 Gbps uplinks per 2204 FEX) vs.

HP c7000 with one pair of VC Flex Fabric, and HP IC. Price includes HP VCEM for slot counts >16 (2 chassis and up)

Blade Chassis Infrastructure cost to support servers is critical.

The Chassis and I/O.

HP is $39,872 more to get ready to add a 17th server.

Cisco UCS is 34% less than HP







Faster, More Flexible Automated Deployment / Provisioning

Unification leads to reduced ComplexityManagement via a single interface


Faster, More FlexibleUnification Reduces Complexity

HP UCS

Blade server and Rack servers managed separately

Deploying servers very manual and time consuming

Growing capacity increases complexity

Scale requires large increments

Blade and Rack servers managed via a single interface

47% faster and 67% less steps.UCS Automated Deployment / Provisioning

Unification yields constant, leveraged infrastructure.

Scale in smaller increments


Converging Legacy Infrastructure

• Infrastructure not designed for easy integration

• Layers of Management software holding the system together

Complexity Drives Up Management Costs

• Rigid models to upgrade and maintain system-level designs

• Multiple tools and points of configuration

Legacy Infrastructure and Management

THINK BEYOND CONVERGENCE

Converged Infrastructure = Management Software Layers


UCS—More Flexible, Less Complexity

HP iLO Advanced for BladeSystem

Virtual Connect Manager

Onboard Administrator

HP Server Hardware Management

Multiple Layers of Software Required

16 blade servers0 rack servers

Separate management – every chassis, all softwareSeparate Enet & Fibre Channel I/O leaving the

chassis

UCS Manager 1 Console

No Added CostRack and Blade Together


Unified Management Unified Networking

HP Insight Control

HP System Insight Manager(SIM)

Virtual Connect Enterprise Manager

HP c7000 Cisco UCS



Virtual Connect Enterprise ManagerVirtual Connect Enterprise Manager


HP Insight Control

UCS—More Flexible, Less Complexity

HP Server Hardware Management

Multiple Layers of Software Required

HP c7000


UCS Manager 1 Console

No Added CostRack and Blade Together

Cisco UCS
















Separate Management - Every Chassis, All SoftwareSeparate Enet & Fibre Channel I/O leaving the chassis


Up to 160 serversBlade or Rack mount

Unified Compute Unified Management Unified Networking


Virtual Connect Enterprise Manager

HP Insight Control









Higher PerformanceBrings out the best of Intel Xeon ProcessorsOptimized Resource Utilization for Compute,

Networking and Management


Higher Performance

HP UCS

Updating requires multiple touches

Indeterminate latency

60 Gbps / blade, expensive

16 DIMMs in the BL460 Gen8

Cisco single touch updates / deploys faster

Identical latency between blade servers

80 Gbps per blade, for much less.

24 DIMMs in the B200 M3


Faster, More FlexibleUCS Automated Deployment

20 20

27

38

0

10

20

30

40

50

1-blade scenario 2-blade scenario

Min

ute

s

Cisco UCS solution

HP solution

The Cisco UCS Solution Reduces Time

10 14

24

42

0

10

20

30

40

50

1-blade scenario 2-blade scenario

Ste

ps

Cisco UCS solution

HP solution

The Cisco UCS Solution Reduces Complexity

Cisco UCS - Model-based management speeds deployment Fewer touch points reduces errors

http://www.youtube.com/watch?v=nijWlNzSgCQ



Higher PerformanceIncreasingly Higher I/O Capacity

• Bringing out the best of Intel Xeon E5 Processors

• Optimized Resource Utilization for Compute, Networking and Management

• New innovations in the Cisco Unified Computing System™ (Cisco UCS™) mark the third generation of fabric computing and extend the exceptional capabilities of the industry’s first truly unified data center platform.

• Highest scale, low latency networking: Cisco UCS 6296UP Fabric Interconnect and Cisco UCS 2204XP Fabric Extender

• 4X Bandwidth—2 Tbps

• 40% decrease in latency—sub 2 uS

• 48 10Gbps Unified Ports per RU

• Industry’s first 40 Gbps-to-the-blade, integrated modular LOM solution with up to 80Gbps bandwidth via an I/O expander in the optional mezzanine slot

• 50X vNICs—over 100 per server

• Higher VM consolidation—100s per server

• Virtual I/O using vSwitch leads to 30% reduction in CPU utilization

• B230 has the greatest memory density of any comparable blade server

Investment Protection: Cisco Is Delivering Server Generational Support, Without the Need for New Chassis

© 2011 Cisco and/or its affiliates. All rights reserved. 24© 2010 Cisco and/or its affiliates. All rights reserved. 2424© 2010 Cisco and/or its affiliates. All rights reserved.

VC Domain #2

Chassis #Primary Enclosure 1

FlexFabric FlexFabric

VC Domain #1

Chassis #Primary Enclosure 1

Primary Enclosure 2

Primary Enclosure 3

Primary Enclosure 4

C1

C2

C3

C4

Databases are very latency dependent, needing predictable, not variable latency.

Variable Latency

There are up to 3 different latencies shown here. There can be more depending on I/O path (switch) being used by origin and destination blade servers.

Compare latencies in VC Domain #1:

Within a single chassis: One hop (C1 blade / switch/C1 blade)

Between blades in chassis #1 & 2: Two hops (C1 blade / switch / switch / C2 blade)

Between blades in chassis #4 & 3: Three hops (C1 blade / switch / ToR switch / VC Domain 2 – C1 switch / blade)

C1 = Chassis 1; C2 = Chassis 2; etc

Net: 1, 2, or 3 hops. Very variable.

A

B

C

One Pair Flex Fabric per Chassis Using HP Virtual Connect (VC)





C1

C2

C3

C4

Latency between domains is also 3 hops.

Variable Latency with HP Design

C

A

B

C

A

B


With UCS, databases get the defined latency they require for optimal performance, with full redundancy.

Consistent Latency

With Cisco UCS you identical latencies

Going from one blade to another blade in the same chassis, is 1 hop, blade to FI to blade.

Going from one blade to another blade in a different chassis, is 1 hop, blade to FI to blade.

Going from one blade to another blade in a different chassis, in a different rack, is still just 1 hop, blade to FI to blade.

This “1 hop” delivery between any blade, for a single fabric in the domain, is due to Cisco’s architectural innovation. A single UCS Domain can scale up to 20 chassis and 160 blades.

Net:

1 hop, 1 hop, 1 hop. No more.

This architecture meets the consistent latency requirements required by data centers.

A

B

C

I/O for all blades is dual path, active/active,

from both sides of every chassis.

The Fabric Interconnects (FI) are clustered, supplying redundant I/O for every blade and every chassis.

C

Single Latency with UCS Architecture

B

A

A

B







No CompromisesNo Trade-offs for Function

Enhanced Design CapabilityDesigned for the Future, Today

Better TCO / ROI


No Compromises

HP UCS

Costly to add more I/O to each chassis

HP “accidental mini-rack” chassis design has high cost burden to scale

Through-put trade off for features

HP has already announced a new chassis coming in about two years

Efficient and Effective, low cost I/O additions

UCS delivers lower TCO by design with easy, lower cost scaling

No sacrifice of function for features

UCS chassis has the future built in today


No CompromiseCisco Solution TCO advantage increases at scale

$0

$200,000

$400,000

$600,000

$800,000

$1,000,000

$1,200,000

3 Year Hardware Warranty

3 Year Power Costs

Hardware Management

Server Deployment

Cabling

TOR Switches

Chassis & Interconnects

Server Hardware

CiscoHP

8 16 32 48 64 80# of Servers

CiscoHP CiscoHP CiscoHP CiscoHP CiscoHP

HP retail and Cisco MSRP pricing on 3/30/2012

HP Trend Line

Cisco Trend Line

ServersHP: BL460 Gen8Cisco: B200 M3

All chassis fully populated with servers (starting at qty 16).

Each server has two E5-2620 Intel Xeon processors with 16GB memory (two 8GB DIMMs) 16GB


Cisco UCSHP

UCS Scales I/O for Less - Adding I/O Capacity

40Gb/s

80Gb/s

60Gb/s

2 x HP VC1 x HP FlexLOM

Add 2 x HP VC (US$37k);Add FlexFab 554M mezz card (US$849)

Add 2 x HP VC (US$37k);Add FlexFab 554M mezz card (US$849)

20Gb/s

Cisco B200 M3

Cisco 5100HP c7000

HP BL460c Gen8

2 x UCS 6248UP2 x UCS 2208

1 x Cisco VIC 1240 (mLOM)

Add 1 x VIC 1280 (US$906)

Totals

$37,849 $ 906

$37,849 $ 0.00

$75,698 $906

$ 0.00

HP incurs in high cost to scale connectivity to half-size bladesHP cannot deliver 80Gb of connectivity to a single half-size blade

Retail prices as 04/22/2012









Cisco UCS: Changing the Economics of YOUR Data Center – Customers’ Actual Numbers

IT StaffingDeployment

TimesDisaster

RecoveryPower CoolingTCO / ROI

95% Less Time

90%Faster

Recovery

69% Less Cost

80% Reduction in Support Staff Requirement

30% Less

CapEx;80% lower OpEx

Application Performance

51% - 95%

Faster


Cisco Unified Computing System (UCS)Changing the Economics of the Data Center

40–50%Maintenance Now

NEW IT Projects – No Additional Budget

Funded Project

Funded Project

Funded Project

TCO/ROI Advisor: http://www.cisco.com/en/US/solutions/ns340/ns517/ns224/tools/data_center_value_zone.html#~Overview

Existing Maintenance

Budget100%

http://www.cisco.com/en/US/solutions/ns340/ns517/ns224/tools/data_center_value_zone.html



Cisco Unified Computing SystemBenefits Beyond Efficiency: More Effective IT

Superior price/performance and IT productivity for lower cost of computing

Lower infrastructure cost per serverOperational integration of physical &virtual

Automates IT processes to support any workload in minutes

Consistent, error free alignment of policy, configuration , and workload

Server Innovations

Single UnifiedSystem

UnifiedFabric

Unified Management

IntelligentInfrastructure

Eliminates cost manual integration


Additional Resources



Cisco UCS—White Paper

Available Now on the UCS Business Advantage Solution Pages

http://www.cisco.com/en/US/netsol/ns944/networking_solutions_white_papers_list.html

http://www.cisco.com/en/US/netsol/ns944/index.html#~overview

Network Port Switch Cost Avoidance | $703,462

Power and Cooling Savings | $38,994

End-User Productivity Savings | $28,076

Electric Circuit Cost Avoidance | $42,764

Reduction in Ongoing

Administrative Effort

| $307,076

Refresh Cost Avoidance| $185,663

Data Center Space Cost

Savings| $38,994

Source: Forrester Research;The Total Economic Impact™ of the Cisco Unified Computing System, August 2011

Source: Forrester Research;The Total Economic Impact™ of the Cisco Unified Computing System, August 2011

Cisco UCS Quickly Returns InvestmentThree Year Risk Adjusted Payback Analysis

(Payback in Four Months)

Cisco UCS Benefits CapEx and OpExThree Year Total Benefits Breakdown

(Total = $1,345,029)

($400,000)

($200,000)

$0

$200,000

$400,000

$600,000

$800,000

$1,000,000

$1,200,000

Total Costs Total Benefits Payback

The Total Economic Impact™ of the Cisco Unified Computing System, by Forrester Research

http://www.cisco.com/en/US/netsol/ns944/index.html








Cisco UCS

http://www.cisco.com/en/US/solutions/collateral/ns340/ns517/ns224/ns944/business_delivered_cisco_ucs.pdf

http://www.cisco.com/en/US/netsol/ns944/index.html#~overview

Company Cost and Time Savings

MediaPro50% faster to deploy and provision compared to traditional servers

Molina Healthcare

33% reduction in time to deploy new applications

Moses Cone 96 hours saved on server configuration

NetApp10,000 virtual machines deployed in less than one hour

Nighthawk Radiology

15 to 20 minutes to provision servers

Slumberland 74% reduction in time to provision servers

Tele Sisterni Ferroviari

25% savings in new server provisioning costs

Klinikurn Wels-Grieskirchen

80% reduction in management consoles (6:1) for network, applications, and servers

NetApp 99% reduction in management points (204 to 2)

UCS Brochure on the UCS Business Advantage Solution Pages

Business Advantage Delivered: The Cisco Unified Computing System











UCS Competitive Assets

Title Date Key Headline URL

Cisco UCS TCO / ROI Advisor Q3 FY11Customers can do their own TCO / ROI analysis in 4 to 8 easy steps.

http://www.cisco.com/en/US/solutions/ns340/ns517/ns224/tools/data_center_value_zone.html#~Overview

Total Economic Impact of Cisco UCS

Q4 FY11

Forrester Consulting examines the total economic impact and potential return on investment (ROI) enterprises may realize by deploying Cisco Unified Computing System (UCS). This study provide sreaders with a framework to evaluate the potential financial impact of Cisco UCS ontheir organizations.

http://www.cisco.com/en/US/solutions/collateral/ns340/ns517/ns224/ns944/total_economic_impact_forrester_research.pdf

Data Center Capacity Planning and Refresh: Cisco UCS Business Advantage Delivered

Q1FY12

Deployment of Cisco UCS systems enables data centers to reap the benefits of a simplified infrastructure. By consolidating from a large-footprint rack or complex and network-intensive blade environment to Cisco UCS, IT organizations can reduce the footprint and complexity of the entire datacenter.

http://www.cisco.com/en/US/solutions/collateral/ns340/ns517/ns224/ns944/dc_capacity_planning_ucs_business_delivered.pdf

Business Advantage Delivered - The Cisco Unified Computing System

Q3 FY11

The business advantage of Cisco UCS derives from the system’s simplified, converged architecture combined with its centralized management. Cisco UCS has fewer components to purchase, configure, manage, maintain, power, and cool, with more efficient scaling, resulting in total cost of ownership (TCO) savings across the entire data center.


Data Center Management: Cisco UCS Business Advantage Delivered

Q4 FY12Cisco Unified Computing System™ (Cisco UCS™) simplifies management with fewer touch points, reducing administrative and operating costs and improves efficiency and resource delivery

http://www.cisco.com/en/US/solutions/collateral/ns340/ns517/ns224/ns944/DC_mgmt_UCS_busAdv_delivered.pdf

UCS for Less: UCS vs. HP – a TCO Compare

Q2 FY12

Save up to 38% with a UCS Solution vs. HP . Visit www.cisco.com/go/getucs to do your own TCO analysis and view a side by side, line item comparison between comparable Cisco UCS and HP c7000 blade server solutions.

http://www.cisco.com/web/solutions/data_center/next_gen_tech.html





















http://www.cisco.com/go/getucs




UCS Competitive Assets

Title Date Key Headline URL

Cisco UCS vs. HP for energy and management Q3 FY11

A commissioned report from Enterprise Management Associates (EMA) that studies how Cisco UCS's management capabilities and Unified Computing System are key, to effective and efficient server power savings and increased data center capacity compared to HP BladeSystem.

http://www.cisco.com/en/US/solutions/collateral/ns340/ns517/ns224/ns944/ema_cisco_data_centermgmt0610.PDF

Cisco UCS - A Real World TCO Analysis Q3 FY11

EMA analyzed the business value realized by a large number of Cisco customers and found that Cisco customers that choose to invest in UCS stand an excellent chance of extracting significant, quantifiable business value within a relatively short period of time while increasing overall responsiveness, performance, business agility and availability of critical business applications.

http://www.cisco.com/en/US/solutions/collateral/ns340/ns517/ns224/ns944/cisco_ucs_areal_world_tco_analysis.pdf

UCS VDI: Scaling Without Sacrifice Q3 FY11

Partner with Intel, Citrix and NetApp; Organizations deploying a desktop virtualization solution benefit by using servers that support many users and properly scale with additional servers. A single Cisco UCS B250 M2 Extended Memory Blade Server running Citrix XenDesktop® 4 with Citrix XenServer 5.6 supported 112 MS Win 7 virtual desktops and scaled perfectly, without sacrificing performance, supporting 784 virtual desktops when adding six more blades as measured by Login VSI Beta3 parameters.

http://www.cisco.com/en/US/solutions/collateral/ns340/ns517/ns224/ns944/ucs_vdi_scaling_without_sacrifice.pdf

VDI Perfromance Comparison UCS B250 M2 vs. HP BL460C G7

Q3 FY11

Using LoginVSI Beta3 benchmark with Citrix XenDesktop 4 and XenServer 5.6 on NetApp storage, Cisco Unified Computing System B250 M2 supported 112 virtual desktops with 2GB memory vs. 93 for the HP BL460c G7. The UCS B250 M2 delivered 20.4% more virtual desktops per blade than the HP solution.

http://www.cisco.com/en/US/solutions/collateral/ns340/ns517/ns224/ns944/Vdi_Performance_Comparision.pdf

UCS B250 M2 Deploy 47% Faster vs. HP BL460C G7 Q3 FY11

Head to Head, Cisco UCS with UCS Manager deploys blades 47% faster that HP Virtual Connect Enterprise Manager (and FlexFabric), with 67% fewer steps.

http://www.cisco.com/en/US/solutions/collateral/ns340/ns517/ns224/ns944/ucs_vs_hp_deployment.pdf

UCS B250 M2 Deploy 47% Faster vs. HP BL460C G7 - VIDEO

Q3 FY11VIDEO: Head to Head, Cisco UCS with UCS Manager deploys blades 47% faster that HP Virtual Connect Enterprise Manager (and FlexFabric), with 67% fewer





















