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How to Maximize the Business Value of Identity and Preference Management Steve Shoaff CEO UnboundID
Morteza Ansari Office of Security CTO Cisco
Modern Identity Management • Unified/common iden&ty • Iden&ty and Big Data • Privacy in a digital world • Highly available and web scale • Enabling business agility • Iden&ty security and compliance • Reducing cost
Identity-Centric Engagement
E-‐commerce Accounts
Social Networks
Mobile Apps
IoT Devices
Loyalty Rewards Programs
Source: Forrester
Digital Business Initiatives
Web Scale Customer Use Cases
Global labor supply 159 million in US
2.2 billion globally
Facebook 1.4 bn+ IDs
All Mobile Subscribers
4.7 billion IDs
IoT Devices 4.9 billion
Consumer Identity 100+ billion IDs
Source: Research and Markets, IDC, BCG
All Social Networks
6+ billion IDs
Workforce Customer
Faster time-to-market for new apps
Iden0ty services as Rest APIs
Provision Develop Build Deploy Test Produc0on Deployment
Test
Start Finish Develop Test UAT Produc7on
Develop Faster 0me-‐to-‐market
Identity Security and Compliance More apps, devices, and “systems of engagement” consuming customer data
More complexity authorizing users, apps, and devices
More customer data collected (and hosted by 3rd parties)
Greatly increased surface area for
a breach
+
+
=
Relentless Pressure to Reduce Costs
42 AWS price reduc0ons (and coun0ng)
Pric
e
Cost benefits of cloud can be compelling Example:
IT involvement is increasingly required
Enterprise IT
E-‐commerce Accounts
Social Networks
Mobile Apps
IoT Devices
Loyalty Rewards Programs
Digital Business Initiatives
Maturity Model for Identity and Preference Management
Iden0ty & Preference Brokering
Customer Engagement Mgmt
Create Unified View of the Customer across Channels
Customer Self-‐Managed Preference/Privacy Op&ons
Modernize Legacy Iden0ty Mgmt
Transi0on to Customer Iden0ty
Modernize Legacy IAM
Customer Iden&ty Services for new customer-‐facing app
Expose Ac&onable Data from MDM
Reusable iden&ty services and centralized governance policies
KEY INITIATIVES