COPYRIGHT 2 0 0 9 RESOURCE INTERACTIVE. PROPRIETARY AND CONFIDENTIAL.

Culture of Openness

Presented by Nancy Kramer

June 9, 2009

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agenda

• About Resource Interactive

• The OPEN Trend

• RI OPEN Culture

• Results

RESOURCE INTERACTIVE

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about resource interactive• Top independent digital marketing

agency

• Privately held, WBEN Certified

• Founded in 1981

• 250 Associates

• Headquartered in Columbus, OH

• Named Top Workplace by The Wall Street Journal

THE OPEN TREND

More than 25% of the search results on Google for the world’s 20 largest brands, are consumer generated content.—Nielsen Buzz Metrics, 2008

The number of text messages sent and received each day

exceed the population of Earth.

—m-metrics, 2008 Mobile Commerce Landscape

77% of Internet shoppers read online

product reviews.—JupiterResearch, 2008

86+ million social network users in the U.S.—eMarketer, 2008

900,000 the average number of blogs posted in a 24 hour period.—Technorati, 2009

More than 3.5 billion minutes are spent on

Facebook each day worldwiide.

—Facebook, 2009

Over 14 million twitter users in the U.S.—Twitdir, 2009

The Open Brand

• Published two books

• The Ten Demandments (2002)

• The Open Brand (2008)

• Things have changed—it’s a web-made world out there

• Open versus closed: a new framework

CLOSEDCompany Culture

OPENCompany Culture

Controlling Trusting

Fearful

Rigid

Pass Judgment

Monologue

Micromanage

Dialogue

Flexible

Seek Understanding

Fearless

Delegate

Status Quo Innovate

Open culture

Genuine & authentic

Safe environment to be yourself

Creativity & innovation

Learning environment

Long term success

RI OPEN CULTURE

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val ues -bas ed o r g anizat io nTo maximize our clients’ success and our associates’ potential

•Uphold integrity

•Infuse creativity

•Respect each individual’s potential

•Inspire innovation

•Pursue the client’s best interest

•Feed the culture

how we foster openness:communication

how we foster openness:work space

how we foster openness:recognition

how we foster openness:sharing

RESULTS

best place to work

award-winning workIAC

Shaw Industries | Spring is Green | Best Manufacturing Rich media Online ad

Gain | Gain | Outstanding Websites

Sherwin-Williams | Sherwin-Williams Color of Inspiration | Outstanding Interactive application

Sherwin-Williams | Sherwin-Williams Color Visualizer | Outstanding Interactive application

ADDYSebastian Professional | Sebastian Professional | website | silver

COMMUNICATION ARTSSherwin-Williams | Color Visualizer | selected by CommArts | WebPick of the Week

Sebastian Professional | Sebastian Professional | selected by CommArts | WebPick of the Week

• 10% of our associates are “boomerang” hires

• Retention rate is 85% with turnover at about 7% this year

• 25% of our associates have been with the company for 5+ years and 20% for 15+ years

employee retention

dialogLet’s talk.

thank youwww.resource.com