Click here to load reader
Upload
inbound-marketing-indonesia
View
335
Download
5
Embed Size (px)
Citation preview
Cianjur.TV
Business Concept V.O1
The Idea
• Provide free blogging services for everyone.• Educate society about the limitless
opportunity on the internet. • Community services and development.
Consumers
• Publisher / Blogger• Common internet user• Insight. I need unfiltered WordPress hosting
that can be used for blogging and earning money
B2B Consumers
• Advertiser / Brand Owner• Insight. I need good network of blogs with
targeted unique visitors.
Technical Detail
• Domain Name : Cianjur.TV• Platform : WordPress multi site• Environment : Managed IIX Linux VPS
Point Of SaleFor Bloggers
Reliable serverWordPressUnfiltered content / Ads enabledOnline business coaching
For AdvertiserHuge network -at the end of the dayUnique and targeted visitorsAffordable advertising
For Common Internet UsersUseful contents
Selling Idea
Where blogging is fun and easy
SWOT Analysis
Strength•Local branded domain name•Unfiltered WordPress Multisite•Online business coaching
Weakness•Lack of resources
Opportunity•The increase of internet access in Cianjur•300+ Cianjur blogger community member in Facebook
Threat•Giants competitors
Member Generation
• Natural Member Generation• Seminar & Workshop• Advertising
Income Sources
• Advertising, direct.• Advertising, broker.– Adsense– Chitika
• Affiliates• Sponsorship
FinancialItem Unit Cost /Unit Total
VPS HostingSpace 160 GBProc Intel Xeon X5550 4 CoresRAM 2048 MBBandwidth Unmetered
1 $40 / month * 6 $240
AdvertisingFacebook advertising
10000 $0.20 / klik
For 6 month ads
$2000
Design 1 $700 $700
Total $2940
Potential Income#1 Month #2 Month #3 Month #4 Month #5 Month #6 Month
Users 50 150 350 600 850 1000
Unique Visitor
500 1500 3500 6000 8500 10000
Pageviews 2500 15000 70000 600000 850000 1000000
Ads income
$20 $300 $700 $1200 $1700 $2000
Total estimated income brute $5920Cost $2000
Potential estimated income net $3920