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My talk from the Highland Fling Conference 2011
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CHOOSING THE RIGHT
CONTENT
MANAGEMENT SYSTEM
Friday, 8 July 2011
RACHEL ANDREW
@rachelandrew
http://rachelandrew.co.ukhttp://edgeofmyseat.comhttp://grabaperch.com
Friday, 8 July 2011
WHAT IS A CMS?(for the purposes of this presentation)
Friday, 8 July 2011
A TOOL FOR CONTENT
EDITINGBy non-technical usersVia some kind of web-based admin
Friday, 8 July 2011
YOUR CMS IS AN
IMPORTANT PART OF
YOUR SOLUTION
Friday, 8 July 2011
ONE-SIZE DOES NOT
FIT ALL.
Friday, 8 July 2011
WHAT DOES THIS
PROJECT NEED?
Friday, 8 July 2011
HOSTING
Friday, 8 July 2011
LANGUAGEPHP, .NET, Ruby, Python ...
Friday, 8 July 2011
OTHER TECHNICAL REQUIREMENTSWorking with existing software, user logins
Friday, 8 July 2011
WHO WILL EDIT THIS?
Friday, 8 July 2011
HOW MANY EDITORS?and do they need protecting from each other
Friday, 8 July 2011
SKILLSNot just technical skills
Friday, 8 July 2011
PREFERENCESWhat do they love? What do they hate? Find and fix the pain points.
Friday, 8 July 2011
THE PROJECT SPECWhat requirements does this site have?
Friday, 8 July 2011
SIMPLE PAGE-BASEDAn obvious hierarchical site map
Friday, 8 July 2011
BLOG-CENTRICWhere a blog or blogs are the main feature
Friday, 8 July 2011
COMPLEX CONTENT
STORAGE REQUIREMENTA huge amount of content - not necessarily page-based
Friday, 8 July 2011
CMS SECONDARY TO MAIN APPLICATIONUsed for editing bits of content in an app.
Friday, 8 July 2011
OTHER FEATURESGalleries, news updates, e-commerce, calendars ... what else?
Friday, 8 July 2011
VISITOR NUMBERSHow busy do we expect this site to be?
Friday, 8 July 2011
WHAT EDITING
ENVIRONMENT DO YOU
WANT TO PROVIDE?
Friday, 8 July 2011
WHAT BEST SERVES
YOUR DESIGN AND
YOUR EDITORS?
Friday, 8 July 2011
YOUR CLIENT IS
(PROBABLY) NOT A
COPYWRITER
Friday, 8 July 2011
YOUR CMS SHOULD
SUPPORT THE
CONTENT STRATEGY
Friday, 8 July 2011
YOUR CLIENT IS
(PROBABLY) NOT A
DESIGNER
Friday, 8 July 2011
YOUR CMS SHOULD
MAINTAIN THE
DESIGN & TYPOGRAPHY
Friday, 8 July 2011
DEFAULT TO THE
SIMPLEST THING
POSSIBLE
Friday, 8 July 2011
USERS SHOULD NOT
NEED TO UNDERSTAND
THE DATABASE
Friday, 8 July 2011
THE SOLUTION TO ONE
PROBLEM IS NOT THE
SOLUTION TO ALL.
Friday, 8 July 2011
THE CURSE OF
WYSIWYG
Friday, 8 July 2011
YOUR CLIENT IS
(PROBABLY) NOT A
DESIGNER
Friday, 8 July 2011
ckeditor
Friday, 8 July 2011
Emoticons anyone?
Friday, 8 July 2011
Comic Sans please
Friday, 8 July 2011
BUT CLIENTS NEED TO
BE ABLE TO STYLE THEIR
CONTENT!
Friday, 8 July 2011
DO THEY, REALLY?
Friday, 8 July 2011
WYSIWYG EDITORS
FOCUS ON HOW
CONTENT LOOKS.
Friday, 8 July 2011
WYSIWYG IS A FLAWED
PREMISE
Friday, 8 July 2011
WYSIWYG CREATES
NON-REUSABLE DATA
Friday, 8 July 2011
This looks like contact information
Friday, 8 July 2011
But is it really?
Friday, 8 July 2011
WYSIWYG MIXES
CONTENT AND
PRESENTATION
Friday, 8 July 2011
WYSIWYG PROMOTES
STYLE OVER
CONTENT
Friday, 8 July 2011
SO WHAT SHOULD WE
DO?
Friday, 8 July 2011
STRUCTURED CONTENT
Friday, 8 July 2011
Contact information?
Friday, 8 July 2011
Add a contact
Friday, 8 July 2011
The Contact on a web page
Friday, 8 July 2011
Contact mark-up
Friday, 8 July 2011
SUPPORT THE CONTENT
STRATEGY WITH
STRUCTURED CONTENT
Friday, 8 July 2011
MAINTAIN THE DESIGN -
EDITORS ENTER
CONTENT - NOT MARKUP
Friday, 8 July 2011
STRUCTURED CONTENTremoves the need for editors to think about how it looks.
Friday, 8 July 2011
STRUCTURED CONTENTcan promote the content strategy and offer help and advice in the form for novice copywriters
Friday, 8 July 2011
STRUCTURED CONTENTallows you to store data in a way that describes what it is - so it can be easily reused
Friday, 8 July 2011
STRUCTURED CONTENTprevents a mess of html ending up in your database, making it easier to re-present that content elsewhere
Friday, 8 July 2011
SIMPLE FORMATTING
Friday, 8 July 2011
MARKITUPhttp://markitup.jaysalvat.com/home/
Friday, 8 July 2011
WYSIWYMWhat You See Is What You MEAN
Friday, 8 July 2011
PREVIEW
Friday, 8 July 2011
VIEW CHANGES IN
CONTEXT
Friday, 8 July 2011
“IN-CONTEXT” EDITING
Friday, 8 July 2011
ONLY WORKS FOR VERY
SIMPLE SITES
Friday, 8 July 2011
PROMOTES THINKING
ABOUT STYLE RATHER
THAN CONTENT
Friday, 8 July 2011
REQUIRES JAVASCRIPT
AND MAY CONFLICT
WITH SITE JAVASCRIPT
Friday, 8 July 2011
USE WITH CAUTIONhttp://allinthehead.com/retro/357/the-lure-of-on-page-editing
Friday, 8 July 2011
BE UNASHAMED TO BE
THE EXPERT
Friday, 8 July 2011
BUT, WHAT IS THE RIGHT
CMS FOR MY PROJECT?
Friday, 8 July 2011
A CMS THAT DOES NOT
FORCE YOU TO
COMPROMISE
Friday, 8 July 2011
A CMS THAT ENABLES
EDITORS TO CONTINUE
YOUR WORK.
Friday, 8 July 2011
A CMS THAT PROMOTES
EFFECTIVE USE OF
CONTENT.
Friday, 8 July 2011
A CMS THAT PREVENTS
ACCIDENTAL
DESTRUCTION.
Friday, 8 July 2011
A CMS THAT DOES
THINGS IN THE SIMPLEST
WAY POSSIBLE.
Friday, 8 July 2011
DEMAND MORE FROM
YOUR CMS MAKERS
Friday, 8 July 2011
NEVER SETTLE FOR
‘GOOD ENOUGH’
Friday, 8 July 2011
HIGHLIGHT GOOD PRACTICE...and file bugs and complain about outdated, crufty systems
Friday, 8 July 2011
THANK YOU@rachelandrewPhotos: http://www.flickr.com/photos/ongline/3131142818/http://www.flickr.com/photos/ongline/3131143218/http://www.flickr.com/photos/ongline/3131143024/http://www.flickr.com/photos/ongline/3131142976/
Friday, 8 July 2011