China App Index October 2013

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  1. 1. WandoujiaChinas leading Android app storeThe China App Index October 2013Top Trend:WeChat Messenger Sends Waves through the Game Rankings
  2. 2. Top Trends in October 20131 2 3WeChat messenger sends waves through the game rankings. Foreign games climb to the top. Hacker apps: steroids for mobile gamers
  3. 3. 1WeChat Messenger Sends Waves through the Game RankingsThree of the hottest new games in the Wandoujia app store are integrated with Tencents popular WeChat messenger app. Following in the successful steps of Koreas Kakao and Japans LINE messengers, Tencent added their own gaming platform into the app this August.Rhythm Master () Monthly Downloads: 919kPlay with WeChat FriendsA scrolling rhythm game in the spirit of Guitar Hero, Rhythm Master delivers the added challenge of button tracks requiring players to swipe patterns. The game features an immense pool of fresh Chinese music, as well as hits from Korea, Japan, and popular manga shows. Logging in requires players WeChat or QQ proles, and at the end of each round, they are prompted to share their scores.
  4. 4. 1WeChat Messenger Sends Waves through the Game RankingsWeChat games are marked by simple, but highly competitive gameplay. Chen Haozhi, CEO of Chukong, estimates the Chinese mobile gaming market will grow to $390 million in 2014, and Tencent will control a quarter of that with its arsenal of casual social games.WeRunner () Friend RankingMonthly Downloads: 522k In WeRunner, Tencent joins forces with Gun Saints () to bring the latter games three main characters to a world of racing. The game features adorable graphics, various animal and vehicle mounts, and unlockable pets. Players navigate challenging courses with just two action buttons: Jump and Slide.Find Nearby PlayerInvite FriendPlay Game game includes a scoreboard displaying a players current ranking among their friends. According to Tencents own news service, WeRunners daily revenue peaked at more than $1 million and earned a total of $16 million in its rst month.
  5. 5. 2Foreign Games Climb to the TopChinese gamers have given foreign titles a heros welcome. Plants vs. Zombies 2 takes the top position with over 2 million downloads with Angry Birds Star Wars II following a few steps behind. This smashing success validates Popcap and Rovios expansion into China with Shanghai studios.Plants vs. Zombies 2 (2) Monthly Downloads: 2 million PopCap Games sequel to its huge 2009 success has taken the Chinese market by storm. The sequel builds on the classic foundation of the original, adding new game abilities, items, and locations. Combining elements of real-time strategy, tower defense, and card collecting games, Plants vs. Zombies 2 tests both a players strategic intelligence as well as physical reexes.PopCaps Shanghai studio localized the entire game into Chinese.PvZ 2 is one of four international titles that will be released on the WeChat games platform, which will no doubt further fan the ames of its popularity.
  6. 6. 2Foreign Games Climb to the Top Six of the ten fastest growing games are from foreign developers. Cheese Barns second place nish shows that great gameplay needs no translator.Cheese Barn () Monthly Downloads: 192k Growth Rate: 142,360% This physics-based puzzle game invites the player to help a hungry mouse navigate an increasingly difcult environment of traps, boxes, and jarred chemicals to reach a coveted chunk of cheese. Players must move objects to the right places in the right order to ensure a safe journey for their furry little friend.Cheese Barn avoids text localization by relying on icons for buttons and a visual animation for explaining new game elements.Perhaps surprisingly, Cheese barn has achieved its gargantuan growth without a word of Chinese. While available in English and a few European languages, Cheese Barn uses visual, text-free demonstrations to explain gameplay to players, whatever their mother tongue may be.
  7. 7. 3Hacker Apps: Steroids for Mobile GamersIn the West, game hacking tools like Game Genie or later game mods have been largely relegated to trolling neckbeards, but in China they give the Average Zhou a chance at his major league dreams. With so many games sharing scores, players search for hacks to impress coworkers and crushes.WePop Assistant () Monthly Downloads: 16,000 Is WePop too fast? This hack claims to slow down the game so that you can crush your friends on the scoreboard. WePop Assistant is one of TWO popular new assistant apps to help players improve their performance and fudge their scores in WePop, one of the ve inhouse developed games so far released by Tencent on WeChat.
  8. 8. 3Hacker Apps: Steroids for Mobile GamersWhether they want to wipe that smile off their frenemys face, impress their online paramour, or simply triumph over the one boss left between them and the throne, a game hacking app is something any social climber wants up their sleeve...just in case.SB Game Hacker () Monthly Downloads: 206k Growth Rate: 79%Altering the number of coins in Temple Run 2.SB Game Hacker touts itself as the simplest and superlative game altering app on the market, bar none. Its a great way to cheat: players can easily change various game data, including gold, character stats, and item numbers via a simple in-game interface, free of ads.
  9. 9. Star Apps October 2013Top New Fastest Growing
  10. 10. Top New Top New AppTop New GamewRotatr ()Plants vs. Zombies 2 (2)
  11. 11. Top New Apps Rank1 2 3 4 5 6 7 8 9 10NameDownloadswRotatr ()30,666AnimeTaste27,974Youdao Dictionary ()20,906Root Explorer (R.E.)19,746UC Browser (UC-)18,417Moves17,591WePop Assistant ()16,299QQ2012 Downloader (QQ2012)12,441QQ2011 Downloader (QQ2011)11,697Plants vs Zombies Cheats (2) 10,049
  12. 12. Top New Games Rank1 2 3 4 5 6 7 8 9 10NameDownloadsPlants vs. Zombies 2 (2)2,005,138Rhythm Master ()919,172WeRunner ()521,916League of Legends ()281,349Angry Birds Star Wars II (II)158,7673 Kingdoms Battle ()122,039Linking World ()110,430Sword of the King ()107,6293 Kingdoms Fight ( P)75,973Crazy Pop Puzzle ()73,805
  13. 13. Fastest Growing Top New AppTop New GameLockscreen Sprite ()Krazy Kart ()
  14. 14. Fastest Growing Apps Rank1 2 3 4 5 6 7 8 9 10NameDownloadsGrowth rateLockscreen Sprite ()164,4791,019%Baidu One-Tap Root (root)174,576450%Qunar Travel ()592,099217%Watermark Camera ()160,792150%SB Game Hacker ()205,55779%365 Calendar (365)267,20357%Tudou Video Player ()272,09255%Mogujie ()163,77515%Fetion ()220,6199%Ringtone Master ()249,1179%
  15. 15. Fastest Growing Games Rank1 2 3 4 5 6 7 8 9 10NameDownloadsGrowth rateKrazy Kart ()157,345179,722%Cheese Barn ()192,322142,360%Pitfall171,00514,412%Blood Run ()189,61911,571%Farm Defense () 351,644369%Golden Flower Poker ()163,858188%JJ Landlord Poker (JJ)164,05869%Ski Safari ()259,48569%Temple Run Oz () 166,83649%Pocket Rally ()35%151,460
  16. 16. Wandoujia Gaming Partner Showcase
  17. 17. Im MT263,110 downloads 102 RMB ($16) in the rst week of the exclusive launchARPPUIndustry Avg = 90 RMBWhen LocoJoy released its smash hit Im MT for Android, they partnered with Wandoujia for an exclusive launch. A special landing page drove over 250,000 downloads in the rst week, and Wandoujia currently contributes over 70,000 DAU to the game.
  18. 18. About the China App Index http://appindex.wandoujia.comChina is the worlds largest smartphone market, by far. But its a black hole for app data. Mobile research rms use Google Play data, which works for most of the world, but not for China. Nine out of ten new smartphones sold in China run Android, but developers are left in the dark. Here at Wandoujia, we decided to change that. As an Android app store with over 200 million users, we decided to shine a light on the market. We hope it will encourage more foreign developers to come to China.Methodology: Top new: Launched within the last 60 days. Fastest-growing: Highest growth-rate this month, relative to an average of the previous 3 months. App data is carefully screened to eliminate zombie downloads All data is from the Wandoujia App Store, with 200 million+ Android users in China.
  19. 19. About Wandoujia The China partner for app developers Wandoujias editorial team is always on the lookout for the best new apps. That denitely includes apps from foreign developers! Weve partnered with Flipboard, EverNote, Pocket, and LINE to do exclusive launches and promotions in China.The place for mobile gamers Wandoujia is the easiest way to reach a massive audience of gamers in China. For developers, our app promotion system makes it easy to be discovered and our payment SDK makes it easy to get paid.Complete media management Wandoujia is for more than just apps. Our PC suite makes it super-easy for users to manage all of their content. That includes movies, TV shows, music, and e-books too.Learn more here: brandbook-en?from_search=5
  20. 20. Wandoujia Developer CenterRegister today: English version coming soon! For English support contact: zhangyan@wandoujia.comBenets for Registered Developers: Veried developer badge gives developers peace of mind Push updates to your Chinese users, quickly and efciently Eligible for campaigns and featured promotions Optimized search result ranking
  21. 21. Case Study: Flipboard in China When Flipboard came to China in June 2012, it partnered with Wandoujia on the launch.150,000 downloadsin the rst week. Our China launch with Wandoujia was a big success. A few short days after we got in contact, we were ready to launch with a nicely designed campaign that t with our brand image. Wandoujia has delivered hundredsof-thousands of downloads, including some of our highest-quality users in China. -Alvin Tse, Product Director at Flipboard China
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  23. 23. Lets connect! Product Manager for International Developer Relations