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Wandoujia
WeChat Messenger Sends Waves throughthe Game Rankings
The China App IndexOctober 2013
China’s leading Android app store
Top Trend:
Top Trends in October 2013
WeChat messenger sends waves through the game rankings.
Foreign games climb to the top.
“Hacker” apps: steroids for mobile gamers
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Three of the hottest new games in the Wandoujia app store are integrated with Tencent’s popular WeChat messenger app. Following in the successful steps of Korea’s Kakao and Japan’s LINE messengers, Tencent added their own gaming platform into the app this August.
Rhythm Master(节奏⼤大师) Monthly Downloads: 919k
WeChat Messenger Sends Waves through the Game Rankings
A scrolling rhythm game in the spirit of Guitar Hero, Rhythm Master delivers the added challenge of button tracks requiring players to swipe patterns. The game features an immense pool of fresh Chinese music, as well as hits from Korea, Japan, and popular manga shows.
Logging in requires players’ WeChat or QQ profiles, and at the end of each round, they are prompted to share their scores.
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Play with WeChat Friends
WeRunner(天天酷跑) Monthly Downloads: 522kIn WeRunner, Tencent joins forces with Gun Saints (枪神纪) to bring the latter game’s three main characters to a world of racing. The game features adorable graphics, various animal and vehicle mounts, and unlockable pets. Players navigate challenging courses with just two action buttons: Jump and Slide.
The game includes a scoreboard displaying a player’s current ranking among their friends. According to Tencent’s own news service, WeRunner’s daily revenue peaked at more than $1 million and earned a total of $16 million in its first month.
1 WeChat Messenger Sends Waves through the Game Rankings
WeChat games are marked by simple, but highly competitive gameplay. Chen Haozhi, CEO of Chukong, estimates the Chinese mobile gaming market will grow to $390 million in 2014, and Tencent will control a quarter of that with its arsenal of casual social games.¹
Friend Ranking
Play GameInvite Friend
Find Nearby Player
¹http://technode.com/2013/09/27/wechat-will-take-one-quarter-of-mobile-games-market-in-2014/
Chinese gamers have given foreign titles a hero’s welcome. Plants vs. Zombies 2 takes the top position with over 2 million downloads with Angry Birds Star Wars II following a few steps behind. This smashing success validates Popcap and Rovio’s expansion into China with Shanghai studios.
Plants vs. Zombies 2(植物⼤大战僵⼫尸2) Monthly Downloads: 2 million
Foreign Games Climb to the Top
PopCap Games’ sequel to its huge 2009 success has taken the Chinese market by storm. The sequel builds on the classic foundation of the original, adding new game abilities, items, and locations. Combining elements of real-time strategy, tower defense, and card collecting games, Plants vs. Zombies 2 tests both a player’s strategic intelligence as well as physical reflexes.
PvZ 2 is one of four international titles that will be released on the WeChat games platform, which will no doubt further fan the flames of its popularity.
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PopCap’s Shanghai studio localized the entire game into Chinese.
Cheese Barn(奶酪⾕谷仓) Monthly Downloads: 192kGrowth Rate: 142,360%
This physics-based puzzle game invites the player to help a hungry mouse navigate an increasingly difficult environment of traps, boxes, and jarred chemicals to reach a coveted chunk of cheese. Players must move objects to the right places in the right order to ensure a safe journey for their furry little friend.
Perhaps surprisingly, Cheese barn has achieved its gargantuan growth without a word of Chinese. While available in English and a few European languages, Cheese Barn uses visual, text-free demonstrations to explain gameplay to players, whatever their mother tongue may be.
2 Foreign Games Climb to the Top
Six of the ten fastest growing games are from foreign developers. Cheese Barn’s second place finish shows that great gameplay needs no translator.
Cheese Barn avoids text localization by relying on icons for buttons and a visual animation for explaining new game elements.
In the West, game hacking tools like Game Genie or later game mods have been largely relegated to trolling neckbeards, but in China they give the Average Zhou a chance at his major league dreams. With so many games sharing scores, players search for hacks to impress coworkers and crushes.
WePop Assistant (天天爱消除助⼿手)Monthly Downloads: 16,000
“Hacker” Apps: Steroids for Mobile Gamers
Is WePop too fast? This hack claims to slow down the game so that you can crush your friends on the scoreboard.
WePop Assistant is one of TWO popular new “assistant” apps to help players improve their performance and fudge their scores in WePop, one of the five in-house developed games so far released by Tencent on WeChat.
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Whether they want to wipe that smile off their frenemy’s face, impress their online paramour, or simply triumph over the one boss left between them and the throne, a game “hacking” app is something any social climber wants up their sleeve...just in case.
SB Game Hacker (烧饼游戏修改器)Monthly Downloads: 206kGrowth Rate: 79%
“Hacker” Apps: Steroids for Mobile Gamers
SB Game Hacker touts itself as the simplest and superlative “game altering” app on the market, bar none. It’s a great way to cheat: players can easily change various game data, including gold, character stats, and item numbers via a simple in-game interface, free of ads.
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Altering the number of coins in Temple Run 2.
Top NewFastest Growing
October 2013Star Apps
Top NewTop New App Top New Game
wRotatr(⾃自动壁纸切换)
Plants vs. Zombies 2 (植物⼤大战僵⼫尸2)
Rank Name Downloads
1 wRotatr (⾃自动壁纸切换) 30,666
2 AnimeTaste 27,974
3 Youdao Dictionary (有道词典云端增强版) 20,906
4 Root Explorer (R.E.管理器) 19,746
5 UC Browser (UC浏览器-加速版) 18,417
6 Moves 17,591
7 WePop Assistant (天天爱消除助⼿手) 16,299
8 QQ2012 Downloader (QQ2012下载机) 12,441
9 QQ2011 Downloader (⼿手机QQ2011下载器) 11,697
10 Plants vs Zombies Cheats (植物⼤大战僵⼫尸2攻略秘籍) 10,049
Top New Apps
Rank Name Downloads
1 Plants vs. Zombies 2 (植物⼤大战僵⼫尸2) 2,005,138
2 Rhythm Master (节奏⼤大师) 919,172
3 WeRunner (天天酷跑) 521,916
4 League of Legends (撸啊撸) 281,349
5 Angry Birds Star Wars II (愤怒的⼩小⻦鸟星战版II) 158,767
6 3 Kingdoms Battle (雄霸三国之铁⾎血武神) 122,039
7 Linking World (连连世界) 110,430
8 Sword of the King (⺩王者之剑) 107,629
9 3 Kingdoms Fight (⽃斗三国 超激烈群P传) 75,973
10 Crazy Pop Puzzle (疯狂爱消除) 73,805
Top New Games
Fastest GrowingTop New App Top New Game
Lockscreen Sprite(锁屏精灵)
Krazy Kart(暴⼒力卡丁⻋车)
Rank Name Downloads Growth rate
1 Lockscreen Sprite (锁屏精灵) 164,479 1,019%
2 Baidu One-Tap Root (百度⼀一键root) 174,576 450%
3 Qunar Travel (去哪⼉儿旅⾏行) 592,099 217%
4 Watermark Camera (⽔水印相机) 160,792 150%
5 SB Game Hacker (烧饼游戏修改器) 205,557 79%
6 365 Calendar (365⽇日历插件版) 267,203 57%
7 Tudou Video Player (⼟土⾖豆视频播放器) 272,092 55%
8 Mogujie (蘑菇街) 163,775 15%
9 Fetion (⻜飞信云聊版) 220,619 9%
10 Ringtone Master (铃声多多) 249,117 9%
Fastest Growing Apps
Rank Name Downloads Growth rate
1 Krazy Kart (暴⼒力卡丁⻋车) 157,345 179,722%
2 Cheese Barn (奶酪⾕谷仓) 192,322 142,360%
3 Pitfall 171,005 14,412%
4 Blood Run (五虎断⻔门⼑刀) 189,619 11,571%
5 Farm Defense (保卫农场之横扫僵⼫尸) 351,644 369%
6 Golden Flower Poker (真⼈人炸⾦金花) 163,858 188%
7 JJ Landlord Poker (JJ⽃斗地主) 164,058 69%
8 Ski Safari (滑雪⼤大冒险) 259,485 69%
9 Temple Run Oz (神庙逃亡：魔境仙踪) 166,836 49%
10 Pocket Rally (⼝口袋拉⼒力赛) 151,460 35%
Fastest Growing Games
Wandoujia Gaming Partner
Showcase
I’m MT
263,110 downloadsin the first week of the exclusive launch
When LocoJoy released its smash hit I’m MT for Android, they partnered with Wandoujia for an exclusive launch. A special landing page drove over 250,000 downloads in the first week, and Wandoujia currently contributes over 70,000 DAU to the game.
102 RMB ($16)ARPPU
Industry Avg = 90 RMB
China is the world’s largest smartphone market, by far. But it’s a black hole for app data. Mobile research firms use Google Play data, which works for most of the world, but not for China. Nine out of ten new smartphones sold in China run Android, but developers are left in the dark.
Here at Wandoujia, we decided to change that. As an Android app store with over 200 million users, we decided to shine a light on the market. We hope it will encourage more foreign developers to come to China.
Methodology:• Top new: Launched within the last 60 days.• Fastest-growing: Highest growth-rate this month, relative to an average of the previous 3 months.• App data is carefully screened to eliminate ‘zombie downloads’• All data is from the Wandoujia App Store, with 200 million+ Android users in China.
About the China App Indexhttp://appindex.wandoujia.com
The China partner for app developersWandoujia’s editorial team is always on the lookout for the best new apps. That definitely includes apps from foreign developers! We’ve partnered with Flipboard, EverNote, Pocket, and LINE to do exclusive launches and promotions in China.
Complete media managementWandoujia is for more than just apps. Our PC suite makes it super-easy for users to manage all of their content. That includes movies, TV shows, music, and e-books too.
The place for mobile gamers Wandoujia is the easiest way to reach a massive audience of gamers in China. For developers, our app promotion system makes it easy to be discovered and our payment SDK makes it easy to get paid.
Learn more here:http://www.slideshare.net/WandouLabs/brandbook-en?from_search=5
About Wandoujia
Benefits for Registered Developers:• Verified developer badge gives developers peace of mind• Push updates to your Chinese users, quickly and efficiently• Eligible for campaigns and featured promotions• Optimized search result ranking
Register today:http://developer.wandoujia.com/
Wandoujia Developer Center
English version coming soon!For English support contact: [email protected]
150,000 downloadsin the first week.
Our China launch with Wandoujia was a big success. A few short days after we got in contact, we were ready to launch with a nicely designed campaign that fit with our brand image. Wandoujia has delivered hundreds-of-thousands of downloads, including some of our highest-quality users in China.“ ”
Case Study: Flipboard in China
When Flipboard came to China in June 2012, it partnered with Wandoujia on the launch.
-Alvin Tse, Product Director at Flipboard China
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