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…The Children of the (Digital) Revolution*
*You Can’t Fool…
Jason CranfordTeague jasonspeaking.com
[email protected] @jasonspeaking
Who do you trust?
How do you learn?
Where are you going?
"My main theme is the extension of the nervous system in the electric age, and thus, the complete break with five thousand years of mechanical technology. This I state over and over again. I do not say whether it is a good or bad thing. To do so would be meaningless and arrogant."
Marshal McLuhan letter to Robert Fulford, 1964
"I beat my machine it's a part of me it's inside of me…"
Nine Inch Nails The Becoming
http://www.flickr.com/photos/solanolibrary/1398851994
1988 2001 2013
TEEN TECH TIMELINE
"The student of media soon comes to expect the new media of any period to be classed as pseudo by those who acquired the patterns of earlier media, whatever they may happen to be"
Marshal McLuhan Understanding Media, 1964
"I’m a 21st Century digital boy I don't know how to read But I've got a lot of toys."
Bad Religion 21st Century (Digital Boy)
25 years Ago
1988
Music = WalkmanGames = NES
Home PC Unlikely
25 years Ago
1988
Internet Access UnlikelyMobile Phone Unlikely
12 years Ago
2001
Home PC Likely
12 years Ago
2001
Internet Access Likely
Music = CD PlayerGames = Nintendo 64, Playstation
Mobile Phone Unlikely
Today 2013
Music = iPod/iPhoneGames = Wii, XBox, Playstation
Home PC Necessity
Today 2013
Internet Access NecessityMobile Phone Necessity
! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! !
93% of teens (12–17)
Home Computer
Teens and Technology 2013. Pew Internet & American Life Project, 13 March 2013
http://www.pewinternet.org/Reports/2013/Teens-and-Tech.aspx
~30% it’s their computer
93% of teens (12–17)
Home Computer
! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! !
95% of teens (12–17)
Internet
http://www.flickr.com/photos/ratterrell/137750530
5%?
95% of teens (12–17)
81% of adults (30–65)
Internet Usage
Teens and Technology 2013. Pew Internet & American Life Project, 13 March 2013
http://www.pewinternet.org/Reports/2013/Teens-and-Tech.aspx
95% of “adults” (18–29)
52% of adults (65+)
! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! !
78% of teens (12–17)
Mobile Phone
Teens and Technology 2013. Pew Internet & American Life Project, 13 March 2013
http://www.pewinternet.org/Reports/2013/Teens-and-Tech.aspx
~50% Have Smart Phones~25% Have Tablets
78% of teens (12–17)
Mobile Phone
Who do you trust?
How do you learn?
Where are you going?
TRUSTED FILTERSWho do you trust?
"The brain evolved to do one thing: to take what is uncertain and make it certain."
Beau Lotto The Infinite Monkey Cage: Perception (25 November 2013)
"And the irony in all this is that that democratized media will eventually force all of us to become amateur critics and editors ourselves. With more and more of the information online unedited, unverified, and unsubstantiated, we will have no choice but to read everything with a skeptical eye."
GOOD!Andrew Keen
The Cult of the Amateur, 2007
THE MOST TRUSTED NAME IN NEWS
THE MOST TRUSTED NAMES IN NEWS
“Skepticality" How to read with a skeptics eye
GAINING TRUST IS EASY
http://www.flickr.com/photos/adalieplain/370403491
One Third of 12–15 year olds believe that if a search engine lists information then it must be truthful…
Truth, Lies and the Internet demos.co.uk
! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! !
http://www.flickr.com/photos/rcpl/5104874389
…15 per cent don’t consider the veracity of results but just visit the sites they ‘like the look of’.
Truth, Lies and the Internet demos.co.uk
! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! !
http://www.flickr.com/photos/rcpl/5104874389
KEEPING TRUST IS HARD
http://www.flickr.com/photos/josephb/5186482331
Increasingly Skeptical Democratization of content leaves my
dubious
I Trust Sincerity I’m growing increasingly skeptical of
what I see.
How do you learn?
PRIME MOVERS
“In the emerging, highly programmed landscape ahead, you will either create the software or you will be the software. It’s really that simple: Program, or be programmed. ”
Douglas Rushkoff Program or be Programmed, 2010
We build our own realities
http://www.flickr.com/photos/smileham/3625575202/
96 percent agree digital technologies allow students to share their work with a wider and more varied audience.
The Impact of Digital Tools on Student Writing and How Writing is Taught in Schools Pew Internet & American Life Project, 16 July 2013
http://www.pewinternet.org/Reports/2013/Teachers-technology-and-writing.aspx
! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! !
http://www.flickr.com/photos/rcpl/5104874389
79 percent agree that digital tools “encourage greater collaboration among students”
The Impact of Digital Tools on Student Writing and How Writing is Taught in Schools Pew Internet & American Life Project, 16 July 2013
http://www.pewinternet.org/Reports/2013/Teachers-technology-and-writing.aspx
! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! !
http://www.flickr.com/photos/rcpl/5104874389
I Learn Through Creation and Sharing
I want to feel in control of my surroundings and collaborate on my
work.
SINGULARITY?Where are you going?
"Right now, the cultural shifts, the legal battles, and the economic consolidations that are fueling media convergence are preceding shifts in the technological infrastructure. How those various transitions unfold will determine the balance of power in the next media era."
Henry Jenkins Convergence Culture, 2007
! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! !
95% of teens (12–17)
Internet Usage
! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! !
75% on mobileHow Teens Access
~25% primarily on mobile
Teens and Technology 2013. Pew Internet & American Life Project, 13 March 2013
http://www.pewinternet.org/Reports/2013/Teens-and-Tech.aspx
75% on mobileHow Teens Access
37% on smart phone~50% primarily on smartphone
Teens and Technology 2013. Pew Internet & American Life Project, 13 March 2013
http://www.pewinternet.org/Reports/2013/Teens-and-Tech.aspx
How Teens Access
Multitasking it’s all happening at once
THAD STERNER
NEW FACE?
My Information is Ubiquitous The web is not someplace you go… it’s
something that’s always with you.
TRANSITIONWe are in a period of profound
Origin of Species? New communication
evolves the way we think.
Who do you trust? I Trust Sincerity.
How do you learn? I learn through creation and sharing.
Where are you going? My information is ubiquitous.
"Every kid knows jobs are finished; role-playing has taken over; the job is a passé entity. The job belonged to the specialist. The kids know that they no longer live in a specialist world; you cannot have a goal today. You cannot say, ‘I'm going to start here and I'm going to work for the next three years and I'm going to go all that distance.’ Every kid knows that within three years, everything will have changed — including himself and the goal."
Marshal McLuhan with A.F. Knowles, 1971
Marshal McLuhan with A.F. Knowles, 1971
Jason CranfordTeague jasonspeaking.com
[email protected] @jasonspeaking
…The Children of the (Digital) Revolution*
*You Can’t Fool…
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