Chicago Website Design specialist: The importance of website usability testing

When a visitor reach your site, do you know what’s’ their first impression? Initially, they must not be dismayed or confused upon entering your site. Is your navigational

structure seamless? Bear in mind that users can find their easy way out if not. Does your site require users to scroll horizontally? If you don’t know what’s happening why you are losing traffic, then better ask the designers and developers who constructed your website.

Your users did not end up in your site just to see a page that looks disorganized. Do you have “help or search options”? Do you have registration but seem very time-confusing for your visitors to fill up? Do you have friendly interface design or your visitors tend to walk away simply because they are annoyed with striking graphics and images? If you are not aware, all these factors contribute to what is called user’s website experience that can be measured through Usability Testing.

If you want to know if you are having a qualified website, you must run it through usability testing. If you are not receiving any complaints or bad testimonials don’t mean that all is well in your website. Don’t assume without testing the waters.

“We Are Done Right”, a Chicago Website Design specialist explains the importance of usability testing for websites.

1. It helps you increase your sales and profits. If usability analysis can improve your visitor’s retention rate and enhance their brand experience why not increase your sales and profits? If you want to aim on increasing your sales and profits, you must first think like your visitors. Pretend that you are a visitor visiting your site. Do you think you are impressed with the look of your site? Are your products and services well presented? Are your pages easy to scroll and navigate?

2. It helps you better understand your customers. With the testing, you are able to understand the requirements of your visitors and customers. Upon getting what they need, how will you provide them?

3. It helps increase the brand experience of your customers. If your visitors have a good impression of your website the moment they enter your page, they will have likely a positive brand experience.

Factors that bring negative brand experience to your visitors:

disorganized layout wrong grammar misspelling website errors broken links

4. You will know which part of your website needs to be improved. With the analysis, you will be able to distinguish all the errors and faults in your website. For instance, based on studies, two out of three shopping carts are dropped down before checking out. Here you have to focus on the reasons why the users are giving up on their shopping carts. Make the process simple for the users.

5. Increase your visitor’s retention rate. Are you losing traffic? Know the reasons underlying. Why do they leave before exploring your entire website?

Here are the basic reasons why visitors don’t explore or navigate further on your website:

Your website is requiring plug-ins that they don’t have They don’t find the link from your site Your website doesn’t impress them at all as they are confusing Your page is taking too long to download and that they get tired of waiting for a long time.

We Are Done Right specializes on web design, web development and SEO services. With Web as their passion, they are expert on delivering great web designs, high quality code, technology expertise and more. They work on significant steps to offer great results. From identifying the message and objectives of the project they are handling up to the launching and optimizing the site, Done Right, a Chicago Website Design expert ensures that your website kicks off the search engine and generates traffic and sales. Check also their Web Design Denver and Website Design Company Seattle branch. For more information, please log on to www.wearedoneright.com.