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Competing in the Social Era: Charting Your Digital Agenda Dileep Srinivasan VP, Venture Leader- Cognizant Social [email protected] @dileepsri www.dileepsri.com

Charting your digital agenda

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In today's connected world, enterprises need to create a Digital Roadmap or an Agenda to drive Digital Transformation within their enterprise. This has become a Business Imperative for organizations seeking Competitive Differentiation and those who wish to attan Competitive Advantage. This presentation talk about the 3 layers that make up the Digital Agenda formulation.

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Page 1: Charting your digital agenda

Competing in the Social Era:

Charting Your Digital Agenda

Dileep Srinivasan VP, Venture Leader- Cognizant Social [email protected] @dileepsri www.dileepsri.com

Page 2: Charting your digital agenda

Social and mobile technologies are transforming our lives, businesses and the

world we live in

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5 forces transforming the business as usual model

1. Social communities are defining and influencing products & services

2. Social, Mobile and devices are now the main platforms for data and information consumption

3. Consumers increasingly adopting Digital channels for purchases, lifestyle and decision making

4. The huge growth of unstructured data and user generated content

5. Analytics defining more narrowly target segments & producing insights that support business

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Today's business imperative

• Capitalize on digital and turn its use into Competitive Advantage

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The strategy

Establish your 3 layered Digital Agenda

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Layer 1 - Source Layer

Comprises of enterprise information and data originating from internal and external sources, as well as data assets that may be in the form of structured or unstructured data.

Layer 1

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Layer 2 - Production Layer

This layer uses data from the source layer to design and build digital interactions to be consumed by the third layer - the consumption layer

Layer 2

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Layer 3 - Consumption Layer

• This layer constitutes the web, social and mobile platforms consumers use predominantly to consume content, engage and interact.

Layer 3

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Digital Agenda - The Framework

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For more detailed information download the white paper at:

Twitter - @dileepsri LinkedIn - Dileep Srinivasan Website- www.dileepsri.com

http://j.mp/XGG0UT