Charity Hack
How To Turn Lead Into Gold
How To Turn QR Codes Into Cash
Terence Eden
Poster http://colinmadison.com/blog/2010/01/26/poser-iii/
QR Enhanced
sms:90999?body=HAITI
Scan graphic @SuperDeluxeSam Poster
http://colinmadison.com/blog/2010/01/26/poser-iii/
Scanning
Decoded
Ready To Send
How Does That Help You Engage?
it doesn't :-(
Response
Return path.Increase engagement.
http://taykt.com/
(25p per text)
Your Unique JustGiving ID
Ready To Send
Is That The End Of The Interaction?
Nope :-)
JustGiving API Taykt API to change donation total.
Link to (mobile) JustGiving page or any other target.
Share on Facebook.
http://m.facebook.com/sharer.php?u={URL}
One more thing...
Can we add a little bit of peer pressure?
QR PayPal Charity Twitter
Direct link to PayPal mobile express checkout.
Place on poster, flier, web page, etc.
QR PayPal Charity Twitter
Direct to payment
QR PayPal Charity Twitter
Success?Peer Pressure
returnURL = {URL}
302 redirect to
http://twitter.com/?status=I%20think%20cancer%20SUCKS!%20That%27s%20why%20I%20donated%20to%20cancer%20research.%20http://example.com
QR PayPal Charity Twitter
Cancellation?
Can we be
socially devious?
QR PayPal Charity Twitter
Cancelled?
Information
macmillancancer.mobi
QR PayPal Charity Twitter
Cancelled?
Guilt Trip?
QR PayPal Charity Twitter
Cancelled?
PEER PRESSURE!
(probably a bit evil)
Thanks!
Terence Eden
@edent
http://shkspr.mobi/blog
http://edent.tel/
@edent
