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Social media for charity finance professionals
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Social media for charityfinance professionals
Vasileios KospanosAccess Group
8th October 2013
Poll:
• Do you use Twitter?• LinkedIn?• Facebook?• Do you think social
media is pointless?
Do:
• NOT switch off your phone or tablet• Participate using #CFGMM• Ask questions, express your opinion, engage
in conversation
Who am I?
• Marketer for charity software suppliers since 2011
• Manager for a not-for-profit organisation between 2008 & 2011
• Also, working experience within a SME in the West Midlands
between 2006 & 2008
• Associate member of the Institute of Fundraising & Wikimedia UK
• Speaker on social media at Charities & Associations Exhibition 2012
• MBA focusing on social media within the third sector
• CFG corporate supporter
What is social media?
• Blogs
• Videos and photos
• Social networks
• Wikis
• Microblogs
• QR codes
• Simply put, user generated content on the web
Social media – a history
Some social media stats for 2013
• LinkedIn: 238 million users worldwide
61% primarily use it for professional networking
• Twitter: Users send 400 million tweets each day
50% of tech companies acquired a customer through it
• YouTube: 100 hours of video uploaded per minute
700 videos are shared on Twitter every minute
• Facebook: 13% of worldwide mobile ad revenue in 2013
“…but I work in charity finance, how is social media relevant for me?”
The useful, the relevant & the others
Definition
LinkedIn is a social networking website for people in professional occupations.
As of June 2013, LinkedIn reports more than 225 million users worldwide.
The social network for professionals
Join relevant groups and participate in discussions.
The social network for professionals
Follow influencers for news and inspiration.
The social network for professionals
Connect with peers and build up a network to progress with your career.
Definition
SlideShare is the social network for presentations.
Receives an estimated 58 million unique visitors per month.
Slide decks can be embedded on other sites.
Explore and download presentations
Follow CFG and other industry leaders in charity finance and charity communications.
The others
So what about
or
and ?
Help your charity’s marketing and HR teamsTwitter is an integral part of digital communications.
Help your colleagues spread the word about your cause and join the conversation during sector events.
Why not help your HR team advertise a new vacancy?
Help improve your charity’s online presenceGoogle+ is the best social network to improve SEO.
YouTube can help in a similar way.
And if you feel proud of your workplace why not Like your charity’s posts on Facebook?
So where do I start?
• One step at a time
• Preferably LinkedIn first
• Then Twitter and SlideShare maybe
• Followed by the others
Groups to join on LinkedIn?
• Charity UK
• CFG Technical Accounting Forum
• Charity Finance & Governance UK
• Chartered Institute of Management Accountants -
CIMA
• Third Sector
• Charity Finance
• Guardian Voluntary Sector Network
Who to follow on LinkedIn?
• David Cameron
• Richard Branson
• James Caan
And organisations such as
• CFG
• HM Revenue & Customs
• KPMG UK
Who to follow on Twitter?
• George Osborne @George_Osborne
• Nick Hurd @NickHurdMP
• Lord Alan Sugar @Lord_Sugar
And organisations such as
• Charity Finance Group @CFGtweets
• Charity Commission @ChtyCommission
• HM Revenue & Customs @HMRCgovuk
Thank you for your time