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CHARISMA Solutions for food processing (production & distribution)
20 years of continuous profitable growth 1,500 clients in the private sector; 400 full-time employees; projects in 28 countries| 4 continents; EUR 26.5 mill turnover in 2012 | EUR 2 mill annual investment in innovation;
Unrivaled expertise 10% of Romania’s GDP is the value of the businesses managed by Charisma; 500,000 employees in Romania have their HR &Payroll data processed by Charisma ; EUR 100 mill is the sales value of TotalSoft’s solutions in the past 5 years;
Most renowned ERP producer in CEE 1st place in Romania among ERP providers; Standard group solution for Deutsche Leasing, BNP Paribas, ISTA and Raiffeisen Leasing; Implementations in 20 countries in Europe, Middle East, South America and Africa.
TotalSoft Key Figures
International presenceProjects in 28 countries all around the world
1st place in Romania among ERP providers, according to the last four PAC market researches (2010 - 2013);
1st place in Romania in the retail, distribution & services verticals, according to PAC 2013;
2nd place in Romania in the manufacturing vertical, according to PAC 2013;
Listed in top 10 world providers of leasing solutions recommended by KPMG;
Market positionAccording to market analysts
Financial figuresContinuous profitable growth in the last 10 years
Turnover EBITDA
Strategic Objectives
Enter top 3 ERP solutions for the non-banking financial services sector
Position Charisma as standard group solution for key corporate accounts Raiffeisen Leasing Deutsche Leasing Mercedes Benz BNP Paribas ISTA OMV
Provide small business segment with SaaS services Business Applications suite based on MS Dynamics & SharePoint technology
Document Management, Workflows, Time-Sheet, Legal, ESS
Double current turnover up to 50M EUR with 20% profitability
10% of the Romanian GDP is managed by Charisma. Find out why they chose us.
Financial
Telecom
Retail & Distribution
Pharma
Services
Manufacturing
Medical
Construction
References Leaders of the Romanian economy work with our solutions
eProcurementLogistics solutionsMobile applicationsPersonalized business solutions
Primavera project managementPermaster project risk analysisCharisma Portfolio Management
Charisma ERPCharisma HCMCharisma Medical SoftwareCharisma Business Applications
Business Lines
CharismaBusiness Suite
Division
TotalSoftPMDivision
Acollada Software Development
Division
Optimize and streamline internal business processes
Drive software development cost reduction
Planning, management and execution of projects
Financial & Banking Services Retail & Distribution Healthcare & Pharma Manufacturing Constructions & Design Shipyards Automotive
> 1000 implementations
Public administration Civil and industrial constructions Manufacturing Project & Design Shipyards Investment
Telecommunications Healthcare & Pharma Public administration Marketing research Constructions Manufacturing Real Estate
> 300 clients > 850 implementations
Key
Verti
cals
Mai
n Pr
oduc
ts
Trusted business partner for +1,000 companies. In Romania we support 45% of real estate acquisitions; 60% of acquisitions in malls; 65% of private medical tests & appointments; 80 of pharmaceutical products distribution; 88% of car sales;
Double digit growth by focusing on hey industries Financial-Banking, Services, Retail and Distribution, Manufacturing;
Largest local innovation power 250 dedicated programmers & 40 project managers.
Charisma Business SuiteKey facts
Leader on the project management solutions market (1995-present) 90% of the companies that use project management solutions have implemented Primavera through
TotalSoft; 8 of the top 10 companies in the energy industry manage their projects with solutions and services
provided by TotalSoft; 8 shipyards, totaling 82% of this industry use Project Management solutions provided by TotalSoft;
Consultancy for the construction of the largest project in the world (2011-2013) TotalSoft provides planning, analysis and reporting services for “Jubail Refinery” – the largest
construction project in the world
OMV Viena project Primavera is used as a managerial tool for OMV’s projects in 5 areas: Europe, North Africa, Caspian
Sea, Australia & New Zeeland.
Unique Oracle Platinum Partner in Romania & Austria for Primavera TotalSoft has the First Level Support competency granted for partners that provide high standard
services;
Introduced the Project Management concept in Romania (1995) In over 20 years of experience, TotalSoft trained over 5,500 specialists.
Project Management / TotalSoftPMKey facts
Custom Software/ ACOLLADAKey facts
+ 300 successful projects;
Clients in U.K., Netherlands, Sweden, Germany, France, Belgium, Austria, Switzerland and USA;
+ 10 year collaborations with clients;
Focus on verticals Telecom, Services, Utilities, Medical & Pharmaceutical, IT, Public Administration;
Innovation: first company in the world that developed a Business Intelligence app on the iPad in less than one month after the device’s launch; first european software company that developed a B2B application on Windows 8 (Gamification for Sales)
Business Expertise: consultants with +5 years of experience in their verticals
Competencies in eProcurement, eOrders, Voice Recognition, Billing, Balanced Scorecard, Identity Management, Security solutions , Mobility and Gamifiication
Business achievements
Successfully entered agribusiness industry TCE 3 Brazi, Maria Grup – Agro Chirnogi, Carmistin, Avicarvil
Rodbun, Canah Internațional
Extensive devs: new clients in new countriesDeutsche Leasing Austria, ISTA Germania, BNP Paribas Luxemburg, GE Bulgaria, Rafinăria Gazprom Omsk
Enforce international presenceProjects in 5 new countries: Brasil, Austria, Spain, Russia, IsraelSubsidiaries in Austria
Intensive devs: B2B solutions for mobile devicesAnalyzer, Cell Monitor, SFA, Gamification, EMR, Portfolio Management, Medical Software – on Android, Windows 8, iOS platforms
Did you know that TotalSoft
… introduced the project management concept in Romania
… developed the first Romanian application for the private medical sector
… was the first Romanian software house that implemented a proprietary solution
abroad
… was the first company in Romania that sold software in leasing
… launched as a world premiere the first B2B application on iPad
… launched the first self-service platform dedicated to employees
... is the only Romanian software house that provides leasing solutions
… the only Romanian ERP producer that ranked 1st place in the top conducted by market
analysts (PAC)
… developed first Gamification solution (Windows 8 tablet) from Europe
+ 1.200 participants at 2013 edition (Germany, Spain Turkey, Austria, Italy, UK, Romania); 7 technical workshops; 400 companies attending the technical day; 100 leaders of the Romanian economy present; 25 business case studies presented; 83 discussion topics; 15 industries; 8 speakers; 9 consecutive editions;
2012 edition 2013 edition
TotalSoft DaysThe biggest B2B event in Romania
CHARISMA - Referencesfor food processing (production & distribution)
Meat production (2012) 821 mill EUR is the value of top 10 meat
producers businesses in 2012
20% is the European increase of the price for pork carcass in 2012
Charisma The most complex meat processing
solution implemented by a Romanian company is Charisma
Caroli Foods - client since 2004
Food processing (production and distribution) Involvement converted into know-how
Charisma 4 out of top 10 players use Charisma Business
Suite applications (Simba Invest, Macromex, Marathon Distribution, Agroalim Distribution)
Solutions for mobile devices (iOS and Android) for: sales (SFA), analysis and reporting (BI), sales performance analysis (Cell Monitor)
Consumer goods distribution (2012) 20 mld EUR was the value of the consumer
goods market in 2012 Top distributors and market consultants foresee
enhanced businesses for 2013
CHARISMA ERP
Caroli Food
Caroli Prod 2000
Sergiana Prodimpex
Diana
Ana si Cornel
Avicarvil
Agroalim Distribution
Avicola Manasia
Alfredo Foods
Alfredo Fresh
Food processing (production & distribution) clients TotalSoft expertise
CHARISMA ERP
Marathon Distribution Group
Doripesco
Simba Invest
Dinamica Distribution
Agrobanat Vestcom
Agrobanat
Mogyi România
A.B.P.S. Foods
Alpin 57 Lux
CHARISMA HCM
Covalact
Angst
Danone
Bunge
Agrafood
Macromex Food Services
Macromex Fresh Products
Intersnack România
Biogood
Zeelandia
Caroli Foods – No. 6 in Romania in meat processing
„The first issue I have on my mind is the accuracy of the information. Reports issued by Charisma come in good time and deliver information we count on. We hope the implementation of the Business Intelligence solution, Charisma Analyzer, will bring added value to managerial reports.”
Mioara Abagiu, Software Administrator
Turnover (2011): 75,9 mil Euro
No. of employees: 1671
Solution: Charisma Suite (ERP, BI, SFA, HCM, integration with production scales)
Partner since: 2004
Project scope: Implementation of integrated solution to allow
data centralization at group level, but also specific analysis like production cost calculation or cost center tracking;
Results: Tracking all production stages through the
production module; Clear and real-time evidence by product
categories; Distribution of sales according to regions and
sales representatives; Tracking orders (invoiced and not invoiced) and
invoices (collected or not); Use of portable terminals for order placement.
Successful implementationsFood processing (production & distribution)
Sergiana Prodimpex – Goodies from Transylvania
Portfolio consisting of 170 meat products;
Own commercial network consisting of more than 50 stores;
Distribution network operating within 20 counties and Bucharest;
20 sales agents;
Project scope: Centralizing sales activity into a single database and
providing real-time information to field agents;
Results: Integrated information and decisional base; Reducing selling cycle; Increased sales force productivity; Reduction of internal costs; Increased customer satisfaction within a short time; Eliminated redundant data entry effort; Top-management obtained a complete, real-time
overview on the selling process;
Food processing (production & distribution)
Turnover: 21 mil Euro
No. of employees: 438
Distribution network: 20 agents
Solution: Charisma SFA
Partner since: 2007
Successful implementations
Diana – Meat processing and sale
Product categories Product catalog DIANA Seasonal specialties Smoked specialties Salami Smoked meat Sausages
Turnover (2011): 54,8 mil Euro
No. of employees: 557
Distribution network: 22 own stores
Solution: Charisma SFA
Partner since: 2011
Project scope: Streamlining sales force activity, shortening order
processing and product delivery time through automatic transmission of orders from Charisma SFA into the production application;
Results: Increased sales force productivity; Reduction of internal costs; Increased customer satisfaction due to shorter
delivery time; Eliminated redundant data entry effort, which often
meant additional working hours during the week-end for back-office operators;
Top-management obtained a complete, real-time overview on the selling process;
Successful implementationsFood processing (production & distribution)
Ana & Cornel – Family sausages
About Ana & Cornel 19 years of presence on the market; 60% of company’s turnover is realized
through its own store network; Product portfolio includes fresh meat,
refrigerated and frozen products;
Turnover (2011): 32,98 mil Euro
No. of employees: 808
Distribution network: 100 own stores
Solution: Charisma Retail , Stock Management, Fixed Assets, Sales
Partner since: 2011
Project scope: Centralizing stores activity into a single data base,
delivering quick and correct information, automating purchasing flow;
Results: Quick visualization of sales and automatic sales
centralization for the whole store chain; Centralization of purchasing orders , automatic update
for stock and production need; Possibility of checking actual stock vs. written stock,
for each store; Automatic transmission of accounting notes related to
selling documents, from Charisma Retail into the ERP system used by the company;
Interfacing with the ERP system for retrieving data from product classification list, sale prices, purchasing documents, etc.
Successful implementationsFood processing (production & distribution)
Agroalim (Smithfield Group) – No. 10 in the distribution of consumer goods in Romania
Food processing (production & distribution)
“Through real-time order processing as opposed to their processing at the end of the day, we succeed in better controlling clients’ compliance with payment obligations and manage to deliver goods financially safe.”
Flori Țuțueanu, IT Manager
Turnover: 50 mil Euro
No. of employees: 300
Solution: Charisma Suite (ERP, SFA, WMS, BI, Key Accounts Interface, Post Calculation)
Partner since: 2005
Proiect scope:
Centralized and on-line system, real-time
information (stocks, subsidiaries sales, sales force
performance reports, areas, products, etc.)
Results:
Single data base accessible to all subsidiaries;
Product profitability analysis, streamlined items
classification list and increased profit margin;
Shorter delivery time and automatic order
placement through SFA solution;
Eliminated manual operation errors related to
Key Accounts order processing and improved bill
collection;
Successful implementations
Simba Invest – No. 3 in the distribution of consumer goods in Romania
Successful implementationsFood processing (production & distribution)
Turnover: 244 mil Euro
No. of employees: 487
Solution: Charisma Suite (ERP, SFA, BI)
Partner since: 2011
Project scope: Streamlining company’s results through real-
time tracking of the activity
Results: Integrating finance and accounting with
distribution activity; Correct and real-time information regarding
performant/non-performant business areas; Activity reports delivered in short time and
making well informed decisions; Automatic order placement and short response
times.
Simba Invest is recommended by: Portfolio consisting of 1.500 items; Delivers to companies within more than
23 counties around the country; More than 15 000 clients; Complex logistics (warehouses, cars,
sales and distribution agents);
Doripesco – fish processing and production
Successful implementationsFood processing (production & distribution)
Turnover: 2,5 mil Euro
No. of employees: 65
Solution: Suita Charisma (ERP, Production, Retail, BI)
Partner since: 2010
Project scope: Integrating financial and accounting activities with
production and retail for a better tracking of company’s performance ;
Results: Tracking raw materials consumption, orders for
finished products and stocks; Final production appraisement according to
juveniles evolution at certain intervals ; Enabled calculation of actual costs, at finished
product and semi-products level, detailed according to different types of expense;
Automatic generation of materials necessary for every workstation, according to the work on progress and stocks on the flow;
Doripesco owns: 2 carp farms with a total surface of about
320 ha water surface; 1 sturgeon farm, 1 trout loft; Fish processing section; Equipment for fishing facilities
maintenance; 7 stores for fish and fish products selling.
Rodbun – The Romanian farmer family
“Charisma ERP was definitely the right
choice, proving to be a valuable information
and decision support.“
Daniel Muntean, General Director Rodbun
Turnover: (2011): 2,3 mil Euro
No. of employees: 116
Solution : Charisma Suite (ERP, Manufacturing, HCM, BI, Collection, Retail, SFA )
TotalSoft partner since: 2011
Project scope: Implementing a system to support the company's
strategy for completing the main lines of business, production and distribution of agricultural products.
Results : Integrated management of business accounts,
with the manufacturing, retail, HR, debt collection from clients and assessing the performance and development of the company;
Follow all steps of the production process through production module;
Clear evidence and real time product categories; Improving the company’s operational and
financial efficiency.
Successful implementationsGrain, seed, feed and raw tobacco
Carmistin – Wholesale of meat and meat products
Turnover (2011): 87 mil Euro
No. of employees: 72
Solution: Charisma Suite (ERP, manufacturing, HR, BI, SFA, Fleet Management)
TotalSoft partner since: 2013
Project scope: Implementing a system that would allow the
integration and management of all integrated business processes.
Upon completion of the implementation is desired: Integration of all activities in a single
database Getting information on cost and profit
centers Follow traceability of company documents Organizing workflow similar to a tier 1 ERP
solution Computerized management of production,
with recipe, production cycles, production time etc..
Successful implementations
About Carmistin: The main activity of the company is
import and distribution of meat products; Much of the meat distributed by the
company comes from animals raised on farms belonging to its group companies.
Meat Products Production & Distribution
Canah Internațional – Natural Hemp Seed
Turnover (2011): 1 mil Euro
No. of employees: 14
Solution: Charisma ERP
TotalSoft partner since: 2006
Project scope:: Implementation of an integrated system for
the management of all business units.
Results::
Integration of all activities in a single
database
Possibility to project all reports and
activities required by legislation
Real time control over the business
Possibility to configure the document work-
flows, transactions, accounting models, etc.
Successful implementations
About Canah Internațional: Founded in 2005 by a group of investors Factory has a production capacity of
Salonta Processing 1000 tones of seeds
per year Bottling 250,000 gallons of
hemp oil per year
Production & distribution of hemp products
CHARISMA – Differentiators
Charisma Solution PositioningAgainst main competitors
PAC 2012
Charisma Solution PositioningImplementation and customization
PAC 2012
Comparative AnalysisBusiness value relative to acquisition price
Value Proposition
Price
Comparative AnalysisBusiness value relative to total cost of ownership
Value Proposition
Total Cost of Ownership
Charisma Solution100% TotalSoft expertise and intelectual propriety
Own AdaptiveTM technology quick coverage for any development needs;
Solid and stable development and implementation team;
24/7 disponibility for tehnical support;
Top references on all industrial verticals flexible solution covering all market
segments;
Real-time legislative updates;
Charisma Solution100% TotalSoft expertise and intelectual propriety
Flexible platform due to modular architecture;
Efficient development and implementation methodologies , in compliance with
international standards (PMI, RUP, VModel, Agile);
Product interfaces available in romanian and english for training sessions,
tehnical support, documentaries and commercial materials;
Real-time, easy reporting, company being streamlined for large data volume;
New Customer Satisfaction politics customer satisfaction analysis when “going
live”, 3 months after „go live” and every 6 months.
Charisma SolutionLargest local innovation force with 250 dedicated developers
40 Project Managers seamlessly implement their operational excellence;
Implementation methodology validated by the market the lowest TCO in
Romania;
TSP system real-time connection of the customer with post-implementation
team;
Automatic response time evaluation for the detected problems.
Charisma Solution
Low total operating cost (licenses, implementation effort, hardware and software
infrastructure)
Low cost maintenance through post-implemention services and thanks to cutting
edge technology
Scalability: with business growth, without interrupting activity and with licensing
discount
Strategic partnership with Tableau Software, worldwide leader in data
visualisation and one of the most powerfull business intelligence solution around
the world
Competitive cost
Nicoleta Mihaiu
Project management and business consulting within all developed
projects
Implemented projects in food sector: Caroli Group: Caroli Foods – distribution company, TC Affaires –
production company, Indcarf – production company Agroalim (part of the American Smithfield Group) – distribution
company Frigorifer Tulcea – production company Sergiana – distribution and production company Ana si Cornel – distribution and production company Avicarvil - distribution and production company Agrobanat – distribution, retail and production company
Implementation Manager Charisma ERP - 10 years with TotalSoft
Stefăniță Stoica
Project management and business consulting within all developed
projects
Implemented projects in food sector : Sergiana – distribution and production company Ana si Cornel – distribution and production company Avicarvil - distribution and production company Agrobanat – distribution, retail and production company Radicstar – distribution and production company
PMO Manager Trade Vertical Charisma ERP - 6 years with TotalSoft
Nicolae Dinu
Technical coordination and ongoing technical activities for all
developed projects
Implemented projects in food sector : Caroli Group: Caroli Foods – distribution company, TC Affaires –
production company, Indcarf – production company Agroalim (part of the American Smithfield Group) – distribution
company Frigorifer Tulcea – production company Sergiana – distribution and production company Ana si Cornel – distribution and production company Avicarvil - distribution and production company Agrobanat – distribution, retail and production company Radicstar – distribution and production company
Tehnical Manager Charisma ERP - 8 years with TotalSoft
Valentin Radu
Ongoing technical activities and business consulting within all
developed projects
Implemented projects in food sector: Ana si Cornel – distribution and production company Avicarvil - distribution and production company Agrobanat – distribution, retail and production company Radicstar – distribution and production company
Business Consultant Charisma ERP - 8 years with TotalSoft
Victor Gozu
Business consulting in production area implementations,
postcalculation
Implemented projects in food sector: Caroli Group: Caroli Foods – distribution company, TC Affaires –
production company, Indcarf – production company Agroalim (part of the American Smithfield Group) – distribution
company Frigorifer Tulcea – production company Agrobanat – distribution, retail and production company Radicstar – distribution and production company Doripesco Group – retail and production companies
Business Consultant Charisma ERP - 6 years with TotalSoft
Ciprian Popa
Business consulting in production area implementations,
postcalculation
Implemented projects in food sector: Caroli Group: Caroli Foods – distribution company, TC Affaires –
production company, Indcarf – production company Agroalim (part of the American Smithfield Group) – distribution
company Frigorifer Tulcea – production company Agrobanat – distribution, retail and production company
Product Manager Charisma ERP - 10 years with TotalSoft
Radu Ciucă
Business consultancy and tehnical activities within implementation
of Tableau reporting system (BI solution)
Implemented projects in food sector: Caroli Group: Caroli Foods – distribution company, TC Affaires –
production company, Indcarf – production company Agroalim (part of the American Smithfield Group) – distribution
company Frigorifer Tulcea – production company Sergiana – distribution and production company Ana si Cornel – distribution and production company Avicarvil - distribution and production company Agrobanat – distribution, retail and production company
Technical Manager BI Charisma ERP - 10 years with TotalSoft
TotalSoft HeadquarterGlobal City Business Park, Building O2, 8th Floor, Bucharest, Romania
T: +4021 335 1709F: +4021 335 [email protected]
www.charisma.ro ; www.totalsoft.ro ; www.acollada.com