The Strategy
Vincent BiancoRobert Lynch
How to Find the Time
Make a routine, spend about an hour in the morning checking your
social media page, emails and other interactive sites.
Make sure to update and keep your page fresh with new
information.
Community Manager
Keep your ear to the blogosphere- make sure you know what is
being said about your organization and be a part of that
community
Connect and engage- it's not enough to be a part of the
community but to provide insight and answer questions others may
ask.
Spread the word (but don't yell)- it's exactly what it means,
spread your message in a positive manner but don't push it too
hard.
Respond (but only if necessary)- you do not want to seem
thin-skinned if something critical is being said about your
organization.
Content Creator
Know the audience- know what they are interested in. It creates
valuable content
Be professional- know who your writing for, be respectful, spell
check it, and deliver it on time.
Write good stuff- you are the content creator it's up to you to
write great stuff.
Technical Support
Keep all the up to date plug-ins and software. You may encounter
computer and internet problems at anytime so be sure you know how
things work and how to fix them.
i.e. Target released a new Missoni clothing line and in minutes
the Target website crash because so many people were trying to
order them. It took a whole day to get it up and running again.
http://www.youtube.com/watch?v=muRMhFzt26w
Time for a Plan
Tap into existing networks- follow similar organizations, see
what they are doing right and wrong and learn from them.
Own your space even if you're not there yet- decide what
websites your going to use and which you aren't
Measuring Success
Return on Engagement (ROE)- Your company or organization is not
going to see an immediate change after creating a social media
profile, it takes time. It will take up money at first but in the
end it will pay off.
The End
yeAh! okaY!
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