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RESEARCH TOOLS A.M.Somoray

Chapter 5 research tools

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Page 1: Chapter 5   research tools

RESEARCH TOOLS

A.M.Somoray

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Data Gathering Instruments

Checklist – is an instrument that contains the items to be observed and a space provided for the entries which may quantities, qualities, checkmarks, cross-marks, or any codes of responses

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Interview Guide

• This instrument contains the series of related questions that provide direction to the interview.

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Letter

• An encoded matter used in seeking information specially printed materials or data files that may shed information to a study. The letter may be in a form of request for assistance or permit in the conduct of study. The cover letter introduces the researcher to the respondent.

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Questionnaire

• This instrument contains the simplified questions addressed to the respondents.

• The questions here are broken statements from the Statement of the Problem

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Two Types of Questions:

• Closed-end type - offers answer choices that shall just be chosen by the respondent by checking, underlining, encircling, shading or ticking the answers.

• Open-end type – it elicits a variety of possible answers which may or may not directly satisfy the information that the researcher wants to know.

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Closed Format Questions

• Closed format questions are questions that include multiple choice answers.

• It can easily calculate statistical data and percentages. Preliminary analysis can also be performed with ease. Closed format questions can be asked to different groups at different intervals.

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Types of closed-end Questions

1. Dichotomous : A question that offers two answer choices that are usually opposites or contrasting thoughts.

Ex. Yes or no

true or false

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Trichotomous:

• A question that offers three logical answer choices.

Ex. _____ Small

_____ medium

_____ large

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Multiple ResponseIt offers more than three choices and some or

even all of the choices may be chosen as answers.

Ex. Who financially supports your students n college?

_______ parents

_______ brothers or sisters

_______ aunts and uncles

_______ grandparents

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Likert Scale:

- A statement with which a respondent shows the amount of agreement or disagreement.

____ strongly agree

____ Agree

____ Neither Agree or Disagree

____ Strongly disagree

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Rating Scale

• the respondent is asked to rate a particular issue on a scale that ranges from poor to good. Rating scale questions usually have an even number of choices, so that respondents are not given the choice of an middle option

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Rating Scale

• A scale that assess some attributes:

• Ex.

___ Excellent

___ Very good

___ Good

___ Fair

___ Poor

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Semantic Differential

• A scale is inscribed between two bipolar words, and the respondent selects the point that represents the direction and intensity of his feelings.

5 4 3 2 1

Baby friendly Not baby friendly

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Bi Polar Questions

• Bipolar questions are questions that have two extreme answers. The respondent is asked to mark his/her responses between the two opposite ends of the scale.

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Intention Scale

• A scale that describes the respondent’s intention. This is usually used in business research.

______ definitely buy

______ probably not buy

______ not certain

______ probably not buy

______ definitely not buy

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Two Types of Open-End Questions

1. Completely unstructured – a question that respondents can answer in an almost unlimited number of ways.

Example:

Why do you choose generic medicine?

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Open Format Type of Question

• Open format questions are those questions that give your audience an opportunity to express their opinions.

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2. Word Association:

• Words or even phrases are presented one at a time, then the respondent mentions the first word or phrase that comes to his mind.

• Ex. Food _________

TV program _______

President _________

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Cloze Method• It requires the respondent to supply the

missing word through thinking thoroughly.

Ex . Today, I went to the ________ and bought some milk and eggs. I knew it was going to rain, but I forgot to take my ________, and ended up getting wet on the way ________.

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Story Completion

• An incorporate story is presented, the respondent is requested to complete it.

• Ex. In June 2000, I was …

____________________________________________________________________

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Categories of Research Questions

1. Descriptive – when a study is designed to describe what is going on or what exists.

Example: you want to know the percentage of graduating students from high school who intend to enroll in HRM.

Here you only want to describe something.

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• 2. Relational – when a study is designed to know the relationship between 2 or more variables like gender and course preference.

Ex. Is there a relationship between age and intelligence level?

3. Causal – A question is causal when it is designed to determine whether variables cause or affect outcome variables.

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Nature of Questionnaire

1. Devised Questionnaire –self made instrument that is constructed by the researcher based on the nature of the study. This questionnaire needs pre-administration and validation to ensure elicit measure what intends to measure.

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2. Standardized Questionnaire – It is a professionally and scholarly constructed instrument and it may be applicable, usable and adoptable in various times and in various groups of respondents. It is generally accepted questionnaire for a specific purpose because it underwent series of validation