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This document is offered compliments of BSP Media Group. www.bspmediagroup.com All rights reserved.

Changing Consumer Behaviour and the Impact on the Media Ecosystem

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This document is offered compliments of BSP Media Group. www.bspmediagroup.com

All rights reserved.

SELECTED AS ONE OF THE WORLD’S MOST INNOVATIVE START-UPS IN 2015

BY WORLD MOBILE FOUNDATION 4YFN

PRIVATE AND CONFIDENTIAL

The world is drowning in content

The media system is broken

Consumer behavior is changing

The future is important

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PRIVATE AND CONFIDENTIAL

300 hours of video is uploaded to Youtube every minute - the total amount of content in the world is doubling every quarter

A tsunami of content

The great paradox - we get less

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WHAT IS HAPPENING?

PRIVATE AND CONFIDENTIAL 5

THE BUSINESS MODEL?

PRIVATE AND CONFIDENTIAL 6

THE AUDIENCE?

PRIVATE AND CONFIDENTIAL 7

THE MEDIA?

PRIVATE AND CONFIDENTIAL 8

THE CHANNEL?

PRIVATE AND CONFIDENTIAL 9

THE MONEY?

PRIVATE AND CONFIDENTIAL 10

PRIVATE AND CONFIDENTIAL 11

BUT WHERE ARE THEY?

PRIVATE AND CONFIDENTIAL 12

PRIVATE AND CONFIDENTIAL

A NEW MODEL IS NEEDED

Innovation!

Disruption

Destruction? - Not necessarily!

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INTRODUCING NEWSTAG

An innovative business model

Collaborative

Disruptive but non-destructive

Balancing the stakeholders in the eco-system

Vision Our vision is to create the most Relevant and Sustainable News Source in the world.

Mission Newstag empowers people and organizations (content owners, brands and NGOs) to create their own relevant news flow - for the benefit of all.

OUR USERS

…our Users take interest in the world they live in.

…our Users are many things - not only a selfie.

..our Users want to control their media experience.

…our Users want to make a difference.

PRIVATE AND CONFIDENTIAL 17

SELECT RELEVANT

TAGS DONE

YOUR PERSONAL TAGSTREAM

24/7/365/360

CREATE YOUR OWN TV-CHANNEL

On Newstag you can create your own TV channel (we call it Tagstream) in a matter of seconds. Continuously updated based on your tags

ONLY PROFESSIONALLY PRODUCED NEWS VIDEO

From trusted sources all over the world.

SEE ALL ANGLES OF A STORY

Get the full picture.

WATCH VIDEO WHERE AND HOW YOU LIKE

Lean back or forward - on any screen

MAKE A DIFFERENCE

the more you watch the more you give!

THIS IS HOW IT WORKS

WWW.NEWSTAG.COM

PRIVATE AND CONFIDENTIAL

Partners so far:

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PRIVATE AND CONFIDENTIAL

WILL IT WORK?

Beta version launched end of June 2015….

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PRIVATE AND CONFIDENTIAL

Born Global, + 200 countries

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PRIVATE AND CONFIDENTIAL 21

0

1 750 000

3 500 000

5 250 000

7 000 000

0

5 000 000

10 000 000

15 000 000

20 000 000

Juni 14 Juni 21 Juni 28 Juli 5 Juli 12 Juli 19 Juli 26 Aug 2 Aug 9

Acc streams Streams/week

Fast growth

PRIVATE AND CONFIDENTIAL

+50 % < 34 yrs old

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PRIVATE AND CONFIDENTIAL

+ 75% MOBILE

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4,5 %

20,1 %

75,4 %

Mobile Desktop Tablet

PRIVATE AND CONFIDENTIAL

THANK YOU!

[email protected]

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TECH OVERVIEW

PRIVATE AND CONFIDENTIAL 26

WHY ANGLES?

PRIVATE AND CONFIDENTIAL

WHY DO GOOD?

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