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CHALHOUB IMPACT
Sustainability is more than a journey
For us, it’s an adventure…
CHALHOUB IMPACT IMPACT is the Social Responsibility strategy of the Chalhoub Group which aims to creatively take responsibility for the company's actions while considering its People, Profit and Planet.
By looking at our performance in this way we are able to add value to the Group, ensure its sustainability and integrate our business expertise into the community for relevant social causes.
Within Chalhoub IMPACT, there are 3 key focus areas that guide the strategic direction of each project, they are:
EDUCATION
ENVIRONMENT HUMANITARIAN
EDUCATION
MANDATE
Empower youth
regionally and
internationally
through innovative
capacity building
GOAL
Equip students with
the knowledge to
meet the demands of
the economy
ENVIRONMENT MANDATE
Reduce
environmental
footprint through
innovation
GOAL
Enhance employee
engagement,
environmental
awareness and
efficiency of
operations
HUMANITARIAN
MANDATE
Taking action as
global citizens to
better the livelihood
of those in need
GOAL
Mobilize resources
and innovatively
educate employees
on the spirit of
volunteerism
PILLARS OF ENGAGEMENT
MISSION & VISION
PRIORITY STAKEHOLDER
IMPACT ambassadors are generous individuals that take
out time and share their expertize to mold a unique
community investment experience for marginalized
society.
IMPACT employees, are considered to be central to
the social responsibility strategy where they
communicate and intermediate between the different
stakeholders.
EMPLOYEES
EDUCATION
The belief in holistic collaboration has resulted in an innovative approach to how we add value to education in the region.
The Group works closely with its partners to
maintain dynamic interaction, implementing initiatives not only with
employees but with students attending partner universities, stretching across the Arab world and Europe.
LBM PROFESSORSHIP AT AUS
The Luxury Brand Management
Professorship is a course being
offered under the College of
Business to students at the
American University of Sharjah to
allow them the opportunity to
gain in-depth knowledge about
the field. Group experts are
actively involved in teaching
and developing the course with
the academic team at the
university.
‘EDUCATION IS MAGIC’
A collaboration with local NGO START to empower youth
living in Palestinian refugee camps in Lebanon. We once
again leverage our experts to impart real life knowledge to
the all backgrounds.
The course was 100% developed by our teams teaching
skills in marketing, creative, HR and visual merchandising.
The objective was to creatively pass on real life information
and experience for entrepreneurship.
EDUCATION IS MAGIC - INTERIM RESULTS
Khaled Hadeel Iman Salam MAKE UP ARTIST SERVICE Great quality products & service offered at mid
range price for weddings, parties, events. Promotion mix includes magazines & online
Output
PERSONAL TRAINER Experienced trainer using only the best equipment which can be offered at home or in gym. Promote a healthy lifestyle to prepare youth to become better at sports. Promotion mix includes word of mouth & flyers
Mohamed
EDUCATION IS MAGIC - INTERIM RESULTS
Output
ENVIRONMENT
Our ultimate goal is to reduce the environmental footprint of our operations.
Regular assessment of infrastructure is undertaken to explore new possibilities to reduce our energy consumption, including ‘Green Building’ standards, with the introduction of LEED and ISO 14001 for Group establishments.
Awareness activities are also the means in which we impact our employees to positively influence the development of a greener mind-set in the Middle East.
The Ghaf tree is seen
as a solution to
desertification as it
stabilizes the sand
and improves soil
Ghaf trees are
drought tolerant,
and can withstand
low rainfall
The Ghaf can still
manage to stay
green through the
summer
Ghaf requires 365
times less water than the palm tree
The number of Ghaf trees in
the UAE is rapidly declining to due rapid infrastructure
and urbanization
SPIRIT OF THE GHAF CAMPAIGN
SPIRIT OF THE GHAF CONCEPT
Educate the consumer on
the importance of the Ghaf
and use our strengths in
retail to reach out to our
consumers & engage them
on an environmental cause
GOAL
OBJECTIVE
Participate in the
national environmental mission of the UAE to
reinstate the Ghaf Tree
as a natural treasure
ENGAGING TEAMS
Bringing together teams to share achievements with the goal to widen stakeholder involvement
over time
HUMANITARIAN ASSITANCE
As a regional group and a bridge for culture across regions, the Group has an acute apathy for the suffering.
It is important for us to instill the spirit of volunteerism within our employees to create a ripple effect of positive change while creating truly global citizens
Initiatives have been implemented to support victims of illness, conflict and disaster.
HOPE FOR CANCER PATIENTS CAMPAIGN
INTERNAL:
EMPLOYEE
FUNDRAISING
COMMUNITY:
VOLUNTEER
MISSIONS
EXTERNAL:
IN-STORE
FUNDRAISING
MOVING FORWARD IMPACT strives to continuously attain the highest level of added value to the Group.
Short-term and long-term strategies have been put in place alongside measures to constantly benchmark and assess our growth.
These initiatives are cascaded through the group and across countries to ensure its sustainable growth, allowing employee performance to be linked to the social responsibility strategy of the Group.
PATH TO DESIGNING A CREATIVE STRATEGY
What are your business strengths?
What expertise
does your
business offer?
What are your
values?
What causes
align to your
values?
How do you
incentivize teams
to get involved?
GOALS TO A CREATIVE STRATEGY
Create something that is unique and inspirational for
your company
Identify your greatest social & environmental impact and turn
this into an opportunity
Include your stakeholders in the creation a strategy that is integrated into your business
