Chapter 5: Ethical Issues in Business Research

Philosophical questions Societal norms Codes of behavior

The obligation to be truthful Privacy Deception The right to be informed

The purpose of research is research Objectivity Misrepresenting research Protect the right to confidentiality of both

subjects and clients Dissemination of faulty conclusions Advocacy research

Ethics between buyer and seller An open relationship with research suppliers An open relationship with interested parties Privacy Commitment to research Pseudo-pilot studies

Research to support a specific legal claim

The researcher is told that the study is the first of many in a more comprehensive study