Brand Journalist, Salesforce Marketing Cloud@jasonboies

Jason Boies

THE LATEST SOCIAL MEDIA TRENDS FROM 2013 International CES: Day 3 January 10, 2013

Thursday, January 10, 13

17,393 Peak of social conversations on Day 3. No single event led to an increased spike in conversation; rather, mentions were steady throughout the day

2013 International CES Day 3: Over 195,000 Social Conversations

0

4500

9000

13500

18000

12am4am

9am11am

2pmSocial Media Conversation from Day 3 at CES

Thursday, January 10, 13

2013 International CES Day 3: Samsung makes it a three-peat- Samsung leads on the strength of its keynote presentation featuring Bill Clinton, the flexible YOUM mobile phone, and a CNET article covering its 110-inch 4K TV: 11,860 mentions

- Sony is second: 4,271 mentions as its TV division was featured in an interview with Engadget, in addition to conversation about its Xperia Z smartphone

- LG, Microsoft and Intel received over 3,000 mentions each.

Samsung

Sony

MicrosoftLG Intel

Thursday, January 10, 13

2013 International CES Day 3: Nobody Steps Away from the TV

6,500+Mentions of TVs on Day 3

0 1750 3500 5250 7000

Televisions

Tablets

Smartphones

Apps

Ultrabooks

Televisions from Samsung, Sony, LG and more continue to create buzz at CES, particular the 4K and 8K TVs

Thursday, January 10, 13

2013 International CES Day 3: #DigitalHealthCES Takes Over

0

175

350

525

700

#DigitalHealthCES #PandoraCES #boca #android #fbyl3

Removing the official hashtags (#2013CES, #CES) as well as generic hashtags (#tech and #technology), we see

#DigitalHealth CES generated a great deal of traffic on Day 3. A number of health initiatives were unveiled at CES this

week, using technology to make people healthier.

Thursday, January 10, 13

2013 International CES Day 3: 35-44 year old Males Still Dominate; Female Conversation Upticks Slightly

35-44 year olds lead the conversation with 2,380 posts (34.4%)

Males dominate with 64.4% of conversation to Females’ 35.6%

Walk around the showroom and you’ll see just how many more males there are at CES!

Thursday, January 10, 13

2013 International CES Day 3: It’s All About 50 Cent

- Celebrity with most buzz: Rapper 50 Cent (1,030 mentions), who was at CES this week to promote his headphone line, Street by 50

- A distant second: Quarterback Tim Tebow, at CES to promote his SOUL headphones (158 mentions)

- #3: Will.i.am., who was still receiving buzz after speaking earlier this week (154 mentions)

- Rounding out the top 5: Dr. Oz (144) and Maroon 5 (123)

Will.i.am

Maroon 5

50 Cent

Tim Tebow

Dr. Oz

Thursday, January 10, 13

Thank You

Thursday, January 10, 13