CES 2018Tech Trends

Steve KoenigSr. Director, Market Research@KoenigSteve

CES 2018 Technology Trends In Three Parts

Ingredient Technologies

5G

A.I.

Robotics

In TheMarket

ConsumerBehavior

Digital Detoxing

Digital Privacy/Security

Future of Work

Native Interfaces andDigital Senses

Realism Redefined

Smart Cities

5G Connectivity: Coming Soon• Higher speed, greater capacity, lower latency• Potentially 40 times faster

• Lots happening already: 5G New Radio (NR)

Smart Cities Wireless VRSelf-Driving Cars

5G Industry Roadmap

Technology

Marketplace

Standardization

Regulatory

5G will co-exist with LTE

Release 16 by 2020

mmWave spectrum

Carriers deploy LTE-Advanced/Pro Small /pico and metro cells

Field trials

5G New Radio (NR) development

Finding spectrum

Short-term development Longer-term development

2016 2018 2020

Enhanced Mobile BroadbandNew business models

Initiatives

Solutions Enabled by 5G

Robust and secure network.

Extremely high data rate and very low latency

Real-time networks; streaming 8K video

Enhanced Mobile Broadband (EMBB)

High data rates revolutionize customer experience

Industrial

Automotive

Telecommunications

Health Care

AR/VR

5G:How fast is it?

Artificial Intelligence

•Deep / Machine Learning• Software learns from data (i.e., experience)

•Neural Networks• Processing devices from algorithms to hardware

•Narrow vs. General AIs

Systems that learn to do things we can’t program them to do

Use Cases: Doing Things We …

Don’t Care to Do

Can’t Do

Need all the help we can get

Greater A.I. integration will generate societal impacts

CALORIE MAMA

Deep learning and image classification technology to quickly and accurately identify food items.

AI searches retinal images and detects signs of diabetic retinopathy — like a highly trained ophthalmologist.

GOOGLE DEEP MIND HEALTH

AI Applications in Auto:

NVIDIA DRIVE PX2 NVIDIA PILOTNET

Sensory Perception | Data Processing | Action

FORD | ALEXA

Intel’s Nervana NNP

Source: Intel

What’s Next for A.I.?Conversation With Context

“One of the major groundbreakers is going to be our ability to truly converse with artificial intelligence embedded in the fabric around us—this will be far bigger than people realize right now.”Arvind Krishna, Senior Vice President of Hybrid Cloud and Director of IBM ResearchSource: IBM

What’s Next for A.I.?Building Trust and Reducing Bias

“We will get to a point, likely within the next five years, when an AI system can better explain why it's telling you to do what it's recommending.” Rachel Bellamy, IBM Research Manager for human-agent collaboration.Source: IBM

Robotics in the Consumer Market

Hub Robot Lawn Mowing Robot

Airbot

Black and Decker Smartech Robot Vac

UbtechLynx

Mayfield Robotics Kuri

Leka

LG Robots at CESBlue Frog Robotics

Buddy

From Conversations to Relationships?

From Amazon’s Alexa … To Toshiba’s Aiko…

Robotics: What’s Next?Quickly Moving Beyond Simple Tasks

•Task oriented: Mowing, cleaning windows/floors, folding clothes etc.

•Service Oriented: Companion Robots; Commercial locations

•Automotive: Actuators to make self-driving happen

•Workplace: Not just for manufacturing anymore!

•Robotics personify automation.

Voice: The Fourth Sales ChannelNative Interfaces and Digital Senses

Digital Senses: Biometrics U.S. Consumers’ Experience

43% 45%

2015 2017

Ever Used?

1%

2%

5%

9%

10%

15%

29%

Ear biometrics

Hand measurements

Eye retina/iris recognition

Facial recognition

DNA

Voice recognition

Digital fingerprinting

Biometric Technologies Used (2017)

Source: CTA, 2017 Biometrics Study

Fingerprint Technology at CES 2017

Synaptics Natural IDCapacitive Sensor

BenjilockThumbprint Padlock

NXT-IDSmart Wallet

Facial Recognition on the Go

Continental AG IPhone X Face ID

Samsung Galaxy S8 Iris Scanning

Comfort with Native Interfaces

46% 56%56%

46% 41% 38%

Use Cases: Net Comfort Levels with Biometric Technology

Net Comfort Level = Very Comfortable +

Comfortable

Security Screening SurveillanceMedical

Personal Convenience Personal Transactions Commercial

Source: CTA, 2017 Biometrics Study

U.S. Consumers

Realism Redefined

“Presence. Where if you create the right type of experience, you can make someone forget where their real body is for a moment, a minute or two, and make them truly feel like you've taken them somewhere else.”Hollywood Executive

Source: CTA / NATPE, Virtual Reality: Promise and Reality – What’s Ahead for Creative Storytelling, 2016

VR Ecosystem Expanding

Content Subscription Plans

HTC Vive tracker

Nyko VR charging docks

Audeze and JBL Headphone Solutions Specifically Developed for VR

Intel’s Project Alloy

Insta360 Pro 8K 360-Degree VR Camera

Dynamic Tactile Wave

Taclim VR Boots

HTC Audio Strap

Oculus Go ($199) Rift + Controllers ($399)

"We want to get a billion people in virtual reality." Facebook CEO Mark Zuckerberg

VR Treating PTSD

Project BravemindVR Therapy

Developed by Researchers at USC

VR ArchaeologyPreserving Ancient Sites Before They’re Lost

A virtual reconstruction

of a Bronze Age round house

VR and Sports

Next VR Camera CES Sports Zone

AR Gets Real

2 Hours of Doctor time saved per day

15% Gainin operational

efficiency

25% Reduction in manufacturing time

Source: Google X

AR for All

The Case for Smart Cities

•Urban centers increasingly difficult to monitor/manage

•Better, more-timely information = better choices

•Optimization of public safety and services

•Reducing traffic congestion

•Less pollution

•Competitive economic advantages

Massive challenges exist: Market-based, Organizational, Political leadership

Global Trend of Urbanization

34% 37% 39%43%

47%51%

56%60%

63%66%

1960 1970 1980 1990 2000 2010 2020 2030 2040 2050

Proportion of Global Population in Urban Areas Since 1960, Projections to 2050

Source: U.N.

Smart Cities Across the EU

Number of Smart Cities

31+

11-30

4-10

1-3

0

76%-100%

51%-75%

26%-50%

1-25%

0%

Proportion of Smart Cities

Source: 2014 EU research project

83%

52%

35%

30%

28%

22%

EU Smart Cities Focus On Environment & Energy Usage

Among the 264 EU Smart Cities in 2014, how many present these characteristics?

Smart Environment

Smart Mobility

Smart Governance

Smart Living

Smart Economy

Smart People

Source: 2014 EU research project

EU Leading The Way In Smart Grids: Estimated 72% Of Residents Will Have A Smart Meter By 2020

Smart appliances can shut off in response to energy fluctuations

Energy generated at off-peak times can be stored in batteries for later use

Energy from small generators and solar panels can reduce overall demand on the grid

Sensors detect fluctuations and disturbances, and can

signal for areas to be isolated

Source: A 2014 EU research project identified 20 well-developed smart cities that had ample data on their smart city projects.

Smarter Transportation With Mobile Apps

The future for smart city app development may be these data collection apps like these:

ParisSoundCity by Inria measures users’ personal exposure to noise pollution and allows app creators to build a map of noise pollution for Paris.

DansMaRue by Paris Numirique allows users to identify and report damaged infrastructure or cleanliness issues so that service teams can be easily deployed

London

Appyparking allows users to easily locate available parking spots in real-time and on-the-go.

FixMyStreet is a platform connecting citizens with their council to report damaged or dirty streets.

Amsterdam

Tranzer allows users to pay for public transport on the go, making their trips more convenient.

HelsinkiMAAS Global identifies the optimal path for its users across a combination of public (trains, busses, bike shares) and private (taxis) transport options.

SMART CITIES IN FRANCE

Case Study: Centralized Heating & Cooling In Paris

The Paris Urban Heating Company (CPCU) derives 39% of its energy through waste incinerators

Upgrading its smart grid capabilities by incorporating innovative ICT products and latest generation smart metering.

CLIMESPACE, Europe’s largest provided of centralized district cooling via a smart grid.

Efficiencies enable 50% less carbon emissions and 65% less water usage than an equivalent pool of stand-alone units.

Centralized Heating & Cooling Systems Systems Can Be ControlledFrom a Centralized Panel

Case Study: Self-Driving Bus Service In Lyon

Jean-Philippe Ksiazek/AFP/Getty Images

“A driverless French car operating in city centers can become a reality as early as 2018.”

The world’s first driverless bus service began carrying passengers inthe French city of Lyon in September of 2016.

The service consists of two electric minibuses with a capacity of 15passengers each.

They are not yet capable of maneuvering around other traffic,therefore their routes are near a tramway where other vehicles arenot allowed.

While this is a breakthrough in implementing automation in smartcities, the goal is to have driverless passenger cars seamlesslyintegrated all over the city.

Consumer Behavior: The B Side of Tech Trends

Digital Detoxing Data Security / Privacy Future of Work

CES 2018Tech Trends

Steve KoenigSr. Director, Market Research@KoenigSteve