CES 2009 Innovations

Turning technology into cash

NYP Electronics Centre of Innovation (COIE) Open HouseJan 16, 2009


Technological Trends & Insights


Get2Volume Virtual CES Program

• We represent client companies at Consumer Electronics Show via:– Demo suite– Customer/partner/press/

investor meetings– Market/competitive research

• Other shows:– Cebit (March), ISC (April),

Computex (June)


• About Get2Volume• Consumer Electronics: Trend Driver• Timing and Business Environment• Everything Connected and Mobile• Our pick: top 4 technology trends • What this means to us

Agenda: Consumer Electronics Technology Direction


Who we are• get2volume is a business advisory firm with partners in

Silicon Valley and in Singapore.• get2volume partners are all experienced senior

professionals with successful careers in technology, software, semiconductor, secure payment, information technology.

• get2volume partners have all been successful leading, as CEO, businesses from concept through rapid growth and profitability.

• get2volume are involved on specific business situations and able to provide critical insights to its clients.


The get2volume team• Mike Holt – Partner

– Experienced senior executive with 23+ years experience in the high-tech industry, including Product line Director, Texas Instruments

– Several roles at CEO level and strong experience in Asia, including Singapore, China and India

– Entrepreneur in Residence at INSEAD business school and fund advisor at SMU– MBA from University of California, Irvine

• Eric Smith – Partner– Experience at C-level and strong experience -10+ years- as an executive and auditor in the

payment sector with VISA and KPMG.– Founder of several ventures (consulting and payment), including Ontrack Management

Consulting and ID Hub– Bachelor of Science degree from San Francisco State University

• Stephen Spalding – Partner– 30 years of extensive experience executive management, corporate governance, risk

management, control design and development – Practice leader in enterprise risk management, internal audit and regulatory compliance

with Sarbanes Oxley and KPMG• Alex Carrausse – Associate

– MBA in International Business from INSEAD business school– 10 years experience in IT, high-tech and Biometrics (Sagem Sécurité)– International experience in ID systems and Airport Security projects


CE: No Longer Immune to Recession


Technology Investment Outperforms


CE Spending drops for first time ever

• CEA expects 0.3 percent drop is CE spending in 2009 to $171B

• A chance for recovery in the latter half of the year and early 2010 as an expected federal stimulus plan takes effect.

• Primary revenue driver for the industry continues to be digital TV displays (15%)

• Blu-ray players are expected to see major growth in 2009 to $1.2B

• Overall video game market should grow 11 percent, generating nearly $22 billion


Marketing 101: Innovate to Meet Real Needs

• Too many company developed technology and “innovative” products with out customer-needs in mind.

• Timing innovation and products• Understanding real needs and customer value

criteria

• CES demonstrates again that the biggest, smartest companies still fail to understand customer care-abouts


G2V CES “Innovation” Hall of Shame

Endless supply of phone covers

Sony Rolly Dancing Egg

Sony Netbook with Micro Fonts

Electronic Cigarettes

Stupid Wii Knock Offs


Top 4: CE Technology Directions

1. Evolution of electronics command and control2. "Greener" technology3. Embedded Internet4. Convergence. Focused, Efficient Products


Trend 1: Command and Control

• Evolution of natural user interfaces such as touch and voice recognition

• Biometrics: face and fingerprint recognition maturity

• Pico projectors become real

• 3D media and displays


Trend 1: Command and ControlPico Projectors

Incorporated into mobile phones, PC’s and other gear, and then used to splash images onto walls, projector screens

3D DisplaysConverged HD and 3D. 3D media3D movies on Blu-ray3D PS3 games

UPEK Announces Support for Win 7Validity Rugged Fingerprint SensorFace recognition logon mainstream Touch screen PCs, Phones, Netbooks

Biometrics


Trend 1: Pico Projectors: Phones


Trend 2: “Greener Products”

• 53% of consumers who were interested in green factors were also willing to pay more for it -- about 7.5% more on average

• Credible green features: Energy efficiency, recycled materials and fewer chemicals: Rank above brand name in consumer purchase decisions

• 65%, also felt companies probably overstated their green credentials. 60% said they wanted more details

Bottom line: People are interested but skeptical.

Source: CEA 2009 Survey


Green Products: First “Green” Plug Fest


Trend 2: Greener ProductsPower

Power mat “inductive charging” eliminates “trickle power waste”Palm Pri with inductive charging

Wireless charging

Displays and PCs: Improved Components and Power

Lenovo L2440x wide computer monitor scored highest (reduced toxic chemicals) - score: 6.1

Biometrics Samsung: Reduced chemicals.


Green Products: Criteria


Trend 2: “Greener Products” Innovation Impact

• Power management and reduction

• Supplier and supply chain management product lifecycle management

• Design out toxic chemicals and materials

• Increased product lifetime



Trend 3: Internet Everywhere

• Everything internet connected

• Ability to stream Netflix movies directly to the TV

• Yahoo TV Widgets which enables internet data/interface on TV

• Family-friendly media servers


Trend 3: Internet Everywhere

Yahoo TV Widgets: Integrating Internet and TV

Sony declared that by 2011, 90 per cent of its products would be able to connect to the internet, and showed of a range of digital cameras and MP3 players with web access


Trend 3: “Internet Everywhere” Innovation Impact

• Content-focused

• User interface capability

• Increased IT security capabilities



Trend 4: “Convergence”

• Converged Media and Computing: Built-in Wireless HD.

• On your TV, watch the latest funny YouTube video or watch the next Netflix movie

• Blu-ray in everything

• Digital camera convergence: Include web browser allowing you to surf the web and send photos to others



Trend 4: Convergence: Smart, Lower Cost

Low cost digital camcorder

Netbook Rage:• Excellent wireless connectivity• Low cost ($350)• Portable • Disappointing battery life

• High growth expected in 2009 to 20M units


Trend 3: “Internet Everywhere” Innovation Impact

• Content-focused

• User interface capability

• Increased IT security capabilities



Some Conclusions

• Innovation must be demonstrated beyond technology. We must innovate on how we solve customer problems and how we manufacture our products

• R\D innovation is accelerating. Timing how and what we invest in is critical. The big decision is not how we do it but when and why.



In Spirit of Innovation Collaboration ….

• Get2Volume Announces …

www.asktheSingaporeEntreprenuer.com


Entrepreneurial Community


Contact

Mike Holt [email protected] +65 6363 3853 ext. 20+65 8126 7748+1 949 480 9271

Eric Smith [email protected] +65 6363 3853 ext. 36+65 9010 9556+1 925 989 7975

Stephen Spalding [email protected] +65 6363 3853 ext. 37+1 415 860 5192

Alex Carrausse [email protected] +65 6363 3853 ext. 35+65 9049 7976

www.get2volume.com