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Energy Efficiency & Conservation Strategy City of Shreveport, Louisiana Version 1.2 October 30, 2009 Gulf Geoexchange and Consulting Services, Inc. in collaboration with Morgan Hill Sutton & Mitchell Architects, LLC Purdue University Consortium for Education Research & Technology Chronicle of Numbers

Ceecp Framework Draft 10 30 2009

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This document is an updated framework document to gudie the process of the action oriented comprehensive energy efficiency and conservation strategy for shreveport.

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Energy Efficiency & Conservation StrategyCity of Shreveport, Louisiana

Version 1.2October 30, 2009

Gulf Geoexchange and Consulting Services, Inc.in collaboration with

Morgan Hill Sutton & Mitchell Architects, LLCPurdue University

Consortium for Education Research & TechnologyChronicle of Numbers

Framework Document for Phase II Comprehensive Energy Efficiency & Conservation PlanCity of Shreveport, Louisiana

Prepared byMorgan Hill Sutton & Mitchell Architects, LLCand Purdue University

Framework Document for Phase II4

DRAFT

Environmental Quality Economic Prosperity

Cultural VitalitySocial Equity

Unbalanced Indicators

Balanced QuadrupleBottom Line

Fig. 1: Balanced Sustainability

Comprehensive Energy Efficiency & Conservation Plan - City of Shreveport, Louisiana 5

DRAFT

1.0 Purpose

We propose that the City of Shreveport conduct a Comprehensive Energy Efficiency and Conservation Plan (CEECP) to guide long term decision making and investment. To position the City of Shreveport as a front runner in achieving the objectives outlined in the Energy Efficiency Community Block Grant (EECBG), we must go beyond the satisfaction of minimum requirements to pursue innovation. Reaching higher will allow the City to maximize long term benefits and develop a competitive advantage when applying for future funding. The CEECP will build upon the initial investments identified during Phase I, chart the course for future investments, and develop a long term strategy for Shreveport to become more energy efficient.

1.1 Goals and Objectives

Following the work of the Phase I Energy Efficiency and Conservation Strategy (EECS), the primary goals for the CEECP will be to provide a clear direction for achieving:

• job creation• energy savings• reduction of greenhouse gases• provident use of local resources• renewable energy production• maximized leveraging of funds

In addition to fulfilling these initial goals as outlined by the Department of Energy and the City of Shreveport for the Phase I EECS, the CEECP will be a:

• means for the City to pursue future funding from state and federal sources• framework for regional collaboration among municipal and parish governments• process for cultivating local capacity, leadership, advocacy, and innovation

1.2 Achieving Balanced Sustainability

As our community strives to improve its energy efficiency, it is important to evaluate our opportunities not only from an environmental and economic point of view, but also from a social and cultural perspective. We have the ability to make decisions that can save money, generate income, improve our environmental quality, conserve our local resources, support and enhance our local cultural and heritage resources, and have positive impacts for all citizens in the greater Shreveport region. Ultimately, the CEECP will aim to maximize benefits according to a multiple bottom line:

• environmental quality• economic prosperity• social equity1

• cultural vitality2

These multiple bottom lines should provide guidance for indicators/metrics that will be used to determine preferred initiatives and evaluate progress during the implementation of these initiatives. A sustainable plan will successfully balance the indicators on this quadruple bottom line, offering a package of solutions that serves all aspects of our community. (Fig. 1)

Framework Document for Phase II6

DRAFT

Fig. 2: Strategic Planning vs. Strategic Doing

Fig. 3: Creating Partnerships to Link & Leverage Our Assets

Private Sector

PublicSector

Community Based Organizations

FundingAgencies

Academic Institutions

Collaborative Initiatives

Comprehensive Energy Efficiency & Conservation Plan - City of Shreveport, Louisiana 7

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1.3 Building Local Capacity Through Strategic Doing

The CEECP will explore, uncover, develop, and support local assets that can help the City of Shreveport become more energy efficient. The plan will cultivate open networks to link and leverage these local assets through a process called ‘strategic doing.’ This new, innovative approach represents a shift from the slow process of traditional strategic planning to fast cycles of strategic doing.

“Henry Mintzburg, author of The Rise and Fall of Strategic Planning and the insightful article “Crafting Strategy” says, “The future is an abstraction...it never arrives.” It is always “out yonder.” Planning, according to Mintzburg, can only accomplish two objectives: it gives us an image of the future, and; allows us to make decisions about actions we take now that will impact that future when it arrives. Thinking (planning) and acting (doing) are inseparable. Formal planning -- especially that type typically labeled “strategic” (a word widely used yet seldom defined) -- can put too much distance between these two.

So where can creativity, ambiguity, tension, and decisiveness come together in a healthy environment that regards the integrity of the individual and the value of the organization equally? This is accomplished only through dialogue.” 3

Strategic doing is a civic discipline to guide open innovation. It is a methodology for productive dialogue. It builds on existing assets, energy, and excitement, and empowers community members and organizations to take decisive action, becoming fully engaged in the work needed within the community. As we engage in conversations with one another our actions and strategies begin to align and we accomplish meaningful work.

Without a strategy, we have individuals acting independently, often resulting in counterproductive results and fads. With strategic planning, a course of action is recommended, but often fails to result in unified actions. The process is often controlled by a handful of people, and if the process is weak, the commitment to implementation withers quickly. With strategic doing plans and action occur together allowing for frequent feedback, learning, and aligning throughout the process. (Fig. 2)

Strategic doing uses an open network model. Open networks offer unique advantages and will provide the structure for progress and innovation in our modern economy. Networked processes are more fluid, adaptable, and flexible. They combine open participation and leadership direction. And, we find that as our network of partners grows, our opportunities multiply and we generate new assets and unforeseen innovation.

In order for strategic doing to work, we must create trusted civic spaces, develop new leadership characteristics, and promote civility. All partners decide to exhibit characteristics and behaviors that enable productive dialogue: genuine curiosity, appreciative inquiry, transparency, joint accountability, transformative thinking, commitment to engage, participation to contribute, active listening and learning, collaboration, and mutual respect. (Fig. 3)

Trusted relationships help us survive and thrive. They create the resiliency we need to find the opportunities and handle the shocks ahead. Trust emerges when we behave in ways that build trust and mutual respect. Relationships are key. As we work together in a trusted space, we accomplish more. We attract new partners and assets. We all grow together, exponentially. (Fig. 4)

Framework Document for Phase II8

DRAFT

Information & Leadership

Opportunity Zone

Information & Leadership

Fig. 4: Increasing Our Opportunities & Prosperity as we Build Trust & Collaboration

Learn/Adjust

Explore/Mine

Focus/Align

Commit/Act

Fig. 5: The Strategic Doing Cycle

Prosperity

Productivity

Innovation

Collaboration

Comprehensive Energy Efficiency & Conservation Plan - City of Shreveport, Louisiana 9

DRAFT

As the number of trusted relationships increases, the value of the network goes up. More opportunities arise with stronger networks.

Leaders in this process guide positive conversations, delegate leadership to those doing the work, and grow others’ capacity to lead. Leadership is a shared responsibility distributed within the group.

Competitive communities are those that learn how to break down the silos and link/leverage their assets quickly. Strategic doing will enable us to accomplish these goals and meet the complex challenges and deep transformation that needs to occur within our community. Collaboration leads to innovation. Innovation improves our productivity and our prosperity. (Fig. 4)

Strategic Doing answers four major questions (Fig. 5):

What could we do? What are our assets and how can we link/leverage to create new opportunities? Develop ideas and uncover opportunities.

What should we do? What outcomes do we want most to achieve? How can we get there? Choose what to do.

What will we do? What commitments are required to accomplish our outcomes? Embark on specific initiatives. Launch specific initiatives by aligning resources with “link and leverage” strategies.

How will we learn? When and how will we come back together to assess our progress and revise our strategy? Execute and measure results for each initiative. Adjust as needed.

This cycle of conversations is frequent, ongoing, and supports transparent accountability. Groups come together every 30-60 days.

The goal is to articulate a clear direction and then to define initiatives that align with this direction. Leadership keeps people focused and the process open. Thick and trusted networks evolve that are strategic. They help us learn faster, make decisions faster, and act faster.

Notes:1 Rose, Kalima and Julie Silas. 2001. Achieving Equity through Smart Growth: Perspectives from Philanthropy. PolicyLink and The Funders’ Network for Smart Growth and Livable Communities.

2002. Promoting Regional Equity. PolicyLink and The Funders’ Network for Smart Growth and Livable Communities.

2 Jackson, Maria Rosario, Florence Kabwasa-Green, and Joaquin Herranz. 2006. Cultural Vitality in Communities: Interpretation and Indicators. Washington, DC: The Urban Institute.

Borrup, Tom. 2006. The Creative Community Builder’s Handbook: How to Transform Communities Using Local Assets, Art, and Culture. St. Paul, Minnesota: Fieldstone Alliance.

3 McCann, John M. 2009. Leadership As Creativity: Finding the Opportunity Hidden Within Decision Making and Dialogue. Resources, Lessons Learned. National Endowment for the Arts. http://arts.endow.gov/resources/Lessons/MCCANN2.HTML

Framework Document for Phase II10

DRAFT

Comprehensive Energy Efficiency & Conservation Plan - City of Shreveport, Louisiana 11

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2.0 Plan Focus Areas

The CEECP will be structured around seven major focus areas that cover all of the eligible activities outlined for the EECBG. While each of these focus areas are strongly interrelated, these serve as major categories for our work during the planning process.

2.1 Building Energy Efficiency

Eligible activities within the Building Energy Efficiency focus area include energy audits for commercial, residential, industrial, governmental, and non-profit buildings, financial incentive programs, building codes/inspections, and energy efficiency retrofits. 2.2 Clean & Renewable Energy Sources

Eligible activities within the Clean & Renewable Energy Sources focus area include on-site renewable energy generation, energy distribution technology, and the reduction/capture of methane and other greenhouse gases. 2.3 Reduction of Waste & Pollution

Eligible activities within the Clean & Renewable Energy Sources focus area include recycling programs, activities that result in the reduction of greenhouse gas emissions, and watershed management. 2.4 Transportation & Land Use Alternatives

The Transportation & Land Use Alternatives focus area covers activities related to energy conservation in transportation. 2.5 Green Workforce/Business Incentives

The Green Workforce/Business Incentives focus area explores economic development opportunities related to any projects above 2.6 Energy Education/Outreach

The Energy Education/Outreach focus area explores methods for transforming the way our community thinks about energy efficiency and conservation, sharing information and promoting any of the projects above

2.6 Other

This focus area is for any innovations that do not fit in the other six categories. The Department of Energy has included ‘other’ as an eligible activity and encourages the innovation of energy efficiency and conservation strategies not included in the listed eligible activities.

Framework Document for Phase II12

DRAFT

3.0 Participants

3.1 Public

The CEECP should be shaped around the vision of the Citizens of Shreveport. The plan should build upon the values identified by the Shreveport Caddo Master Plan, neighborhood and local advocacy groups, and other public forums. All citizens in Shreveport will be called upon to do their part to improve our energy independence.

Roles:Seek information, education, and trainingVoice opinions, providing guidance for all other participantsConserve within their own sphereLive providently within our means

3.2 Government

Elected officials and department heads provide leadership, initiating and helping to shape the process to ensure the completion and implementation of the CEECP.

Roles:Define the timeframe and jurisdictional area of the planDirect the project teamAdopt the planAllocate and spend the funds, implementing the planEvaluate progressReport on evaluationsAmend the plan over time as needed

Building Energy E�ciency

Clean & Renewable Energy Sources

Reduction of Waste & Pollution

Energy Education/Outreach

Transportation & Land Use Alternatives

Working Groups

Citi

zens

of S

hrev

epor

t

Green Workforce/Business Incentives

Steering CommitteeProject Team

Government

Core Group

Fig. 6: Participants

Comprehensive Energy Efficiency & Conservation Plan - City of Shreveport, Louisiana 13

DRAFT

3.3 Steering Committee

The steering committee formed in Phase I of the EECS will be invited to extend their involvement as stewards over the plan process and serve as leaders of the working groups. As jurisdictional boundaries are determined and partnerships are formed, others may be invited to join the steering committee or working groups. (See Appendix for complete list of Steering Committee members.)

Roles:Oversee the plan processDirect the project teamProvide leadership and advocacy in working groupsRecommend the plan and its initiatives to government leaders for adoption/implementation

3.4 Project Team

The project team, led by Gulf Geoexchange, is currently comprised of Morgan Hill Sutton & Mitchell Architects, CERT, Purdue University, and Chronicle of Numbers.

Roles:Inventory potential working group members/stakeholdersTeach ‘strategic doing’ and provide technical assistance to the working groupsProvide a web 2.0 workspace for working groups that also provides a public interfaceProvide expertise and analysis of best practices and case studies within the six focus areasConvene and facilitate forums every 30-60 days --meetings that gather all working groups

to link & leverage, share resources, look for opportunities for collaboration/innovation, growing local capacity and expertise around energy efficiency and conservation practices

Formalize the ideas generated by the working groups into a plan documentSet metrics for baseline, produce target projections and provide evaluation for initiativesStructure GIS database and procedures for monitoring trendsProvide a format and procedures for regular evaluation and reporting

3.5 Working Groups

We recommend organizing a series of working groups around each focus area concentrated on EECBG eligible activities, as outlined by the scope of work. Each working group will engage an open network of public and private sector stakeholders. (See Appendix for list of potential/proposed Working Group members.)

Roles:Determine goals and principlesSet targetsPublicize and promote the planGenerate potential initiativesSelect preferred initiativesDevelop prioritized/phased implementation strategyIdentify obstacles to implementation and describe strategies to remove obstaclesReview the planAdvise the project team

Framework Document for Phase II14

DRAFT

Meet

Work

MeetMeet

Work

Meet

Working Groups divide into Initiatives

The Core Group divides into Working Groups

Fig. 7: The Pattern & Structure of Strategic Doing

Core Group

Working Groups

Initiatives

Comprehensive Energy Efficiency & Conservation Plan - City of Shreveport, Louisiana 15

DRAFT

4.0 Plan Process

The process for developing the CEECP will involve seven stages:

1. Plan Initiation2. Baseline3. Target4. Opportunities/Options5. Preferred Action Plan6. Implementation & Evaluation7. Plan Review & Adoption

‘Strategic doing’ will guide the work during each stage of the plan’s development. Participants will organize themselves in working groups to accomplish a set of specific initiatives. And they will use cycles of strategic doing to cross pollinate ideas, link, and leverage assets among the various working groups.

This cycle of conversations is frequent, ongoing, and supports transparent accountability. Participants leave each conversation with commitments, break off to accomplish tasks, and reconvene to report and then determine the next set of tasks. Progress on individual initiatives is regularly reported to their respective working group, and working Groups come together every 30-60 days. (Fig. 7)

Stage 1. Plan InitiationDuring the first stage, the groundwork will be laid for the plan. Stakeholders will be engaged and organized. The process will be prepared and initiated.

ActivitiesCultivate partnerships with institutions of higher education, state and neighboring local

governments, as well as private sector industry and community based organizationsEngage steering committee established during Phase IDescribe/define timeframe and jurisdictional area covered by planAssemble working groups around each focus areas, led by members of the steering committeeTeach strategic doingUse Web 2.0 tools to create a collaborative space for working groups and a public forumAgree on goals and principles

DeliverablesMap of jurisdictional area covered by planSchedule for plan process Training materials for strategic doing workshopWeb 2.0 site with public side and work space for focus area groupsPresentation/report describing goals and principles

Stage 2. Baseline During Stage 2, data will be gathered and analyzed to provide a picture of our community’s current energy use and carbon footprint. And projections will be made to describe where we will be in the future if we follow a “business as usual” scenario.

Framework Document for Phase II16

DRAFT

ActivitiesEstablish indicators and metrics linked to goals/principlesCollect and analyze dataEstablish baselineProduce forecasts and projections

DeliverablesGIS layers and analysis mapping for spatially relevant indicatorsPublished presentation/report describing current indicator values, forecasts, and projections

Stage 3. TargetIn Stage 3, we will determine where we want to be when we reach our target date and define our broader desired outcomes.

ActivitiesDetermine targetsSeek consensus and approval for targets

DeliverablesPublished presentation/report identifying the targetsPromotional materials, public service announcementsFormally adopted resolution

Stage 4. Opportunities/Options During Stage 4, We will address the following questions: What could we do to improve our energy efficiency and conservation? What plans are already underway? What are other places doing? How could we be innovative?

ActivitiesCompile best practicesGenerate potential projects/initiativesEvaluate initiatives

DeliverablesPublished presentation/report identifying best practices for each focus area (case studies)Published presentation/report describing and analyzing initiatives

Plan Review & Adoption

Plan Initiation

EstablishBaseline

SetTarget

ExploreOpportunities

Preferred Action Plan

Implementation & Evaluation

1.0

Fig. 8: The CEECP Process

Comprehensive Energy Efficiency & Conservation Plan - City of Shreveport, Louisiana 17

DRAFT

Stage 5. Preferred Action Plan During Stage 5, We will address the following questions: What should we do? What actions are going to be most successful in achieving our goals? What actions are most leverageable, sustainable, and feasible?

ActivitiesEvaluate initiatives based on metrics, sustainability, and feasibilitySelect and prioritize preferred initiatives

DeliverablesPublished presentation/report outlining the preferred initiatives

Stage 6. Implementation & Evaluation During Stage 6, We will address the following questions: What will we do? How should we prioritize actions? What preparations need to be made to accomplish these actions? Who will do what, when, and for how much?

How will we evaluate our progress? During this stage an reporting system will be created to evaluate and update the plan as needed. Who will gather data and prepare reports? Who will receive those reports? How can the plan be adjusted over time to achieve results?

ActivitiesDevelop a prioritized/phased implementation strategy for each initiativeIdentify policies and/or administrative actions adopted or needed to support plan implementationIdentify obstacles to implementation and describe strategies to remove obstaclesEstablish commitments for implementation.Establish mechanisms for ongoing evaluation, accountability, and adaptation (reporting system)

DeliverablesPublished implementation guidebook: the guidebook will include information about the

resources and partnerships required to achieve the plan’s goals; it will detail the prioritized steps to take; it will describe who will do what, when, and how much it will cost.

1.1 1.2 Target

Framework Document for Phase II18

DRAFT

Fig. 9: The EECS & CEECP Process

t

TCEECP version 1.0 1.1 1.2 1.3

EECS 1.0 1.1 1.2 1.3 3 YearsShort Term

Long Term

Fig. 10: Evaluating Our Progress

Baseline

Target

Progress on Initiativesprovide benchmarks for

achieving the Target GoalMilestones gage our progress on each Initiative

Comprehensive Energy Efficiency & Conservation Plan - City of Shreveport, Louisiana 19

DRAFT

Stage 7. Plan Review & AdoptionThe process used during Phase I for completing and implementing the EECS is a small scale demonstration of the process proposed for Phase II the Comprehensive Energy Efficiency and Conservation Plan. Both are intended to go through a cycle of reviews to allow for amendment and improvement over time. (Fig. 9)

During this stage, the initial version of the plan would be adopted, subject to change over time as needed. Ultimately, progress evaluated on each initiative will be monitored and adjusted to allow us to achieve or surpass our target goal. (Fig. 10)

ActivitiesReview preliminary and final drafts of the CEECP

DeliverablesPreliminary and final draft of the Comprehensive Energy Efficiency & Conservation Plan