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CeBIT 2014Facts & Figures
New Perspectives in IT Business
… CxOs took advantage of special offerings for executives at CeBIT.
Our Performance in Figures
… of them in “decisive” roles.
… of all attending trade visitors are involved in their organizations’ purchasing decisions.
72 %
29 %
36,100
... trade visitors participated in the many conferences, forums and work-shops on offer.
Nearly a third of all attending trade profes-sionals came with firm buying intent.
31 %
More than half of all CeBIT trade visitors attend no other related show.
… trade professionals, journalists and delegates attended CeBIT 2014.
+27 %
The show’s sharpened B2B focus led to a rise in planned investment volume per trade visitor.
EUR 134,500
2014
EUR 106,100
2013
One out of every three attendees is a top manager.
Breakdown of visitorsMore than 20 % visitors came from outside Germany.
1 %
3 % Australia/Oceania
North America
Central and South America
Africa
Other Western European countries South, East and
Central Asia
3 %
5 %Other Eastern European countries
Middle East
7 %
64 %9 %7 %
1 %
EU countries (excl. Germany)
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3 %Power generation
or supply
2 %Building industry
2 %Skilled trades
1 %Travel and
tourism
4 %Media industry
3 %Healthcare
and medical engineering
Industrial sector
4 %Banking, finance
and insurance business
3 %Traffic and
logistics
10 %Trade
19 %Software and systems providers
8 %Processing industries
12 %Government,
public authorities, institutions
6 %Manufacturer of hardware
27 %Service provider and
independent professions
7 %Other services, independent professions
5 %Business
consultants
15 %IT services, IT consultants,
Programmers
7 %Telecommunica-
tions services
3 %Marketing,
communication service providers,
(advertising) agencies
