Cloud for the

networked

societyHåkan Eriksson, CEO Ericsson Australia & New Zealand

INSTALLATION DEPLOYMENT

MOBILITY BROADBAND CLOUD

A technologic revolution

1999

27%Services &

Software

73%Hardware

2008

60%Services &

Software

40%Hardware

2014

34%Hardware

66%Services &

Software

Business mix changing everywhere

1999 2008 2014

Many

~15 vendors

Telecom

Few

ICT

Several

ICT

Several

~10 vendors

Telecom

Many

ICT

Few

~5 vendors

Telecom

Competition transforming

Applications & Services

Platforms & Systems

Connectivity & Infrastructure

USERS, CONTENT & DEVICES

Service Platform Developer

Service Producer

ServiceCreator

ServiceEnabler

NetworkDeveloper

re-thinking industry roles

The World’s largest enterprises have not fully embraced cloud

17%operate a

hybrid cloud

16%business

processes on

cloud

27%digital

commercial apps

on cloud

Sources: Cloud Connect and Everest Group

Sources: Cloud Connect and Everest Group

74%of enterprises are concerned

about cloud security/governance

“Un-Governed Clouds

and Shadow IT”

“Lock-Down” “Global Governance AND

Fast Innovation”

Go

ve

rna

nce

IT Development Speed

high

low

low high

FORCED CHOICE: Governance vs. Speed

“Un-Governed Clouds

and Shadow IT”

“Lock-Down” “Global Governance AND

Fast Innovation”

Go

ve

rna

nce

IT Development Speed

high

low

low high

New Class of Cloud: Security and Speed

Public Cloud

Enterprise

Data Center

Hyb

rid

Cloud in the networked society

Operator Data Center and Central Office

Voice, Media, Messaging

(Now)

Control Systems

Data Collection

(Emerging)

Access

Five-step approach to cloud

2. Processes

and

security

compliance

3. Improve

processes

to save

OPEX

4. Reduce

time to

market

5. Increase

revenues

1. Migrate to

reduce

CAPEX

IMAGINE An INDUSTRIAL-GRADE CLOUD…

YOU CAN TRUST

WITH KNOWN PERFORMANCE

WITH KNOWN ECONOMICS

WHERE NEEDS OF THE BUSINESS DRIVE BEHAVIOR

THAT’S ALWAYS AVAILABLE

THAT DOESN’T BREAK THE LAW

The Ericsson Cloud approach

data you can always trust

run your business

in real-time

built for the most

demanding environments

MODERN +

LEGACY

New hardware for Hyperscale cloudHDS 8000

data you can always trust

run your business

in real-time

built for the most

demanding environments

MODERN +

LEGACY

The Ericsson Cloud

FROM A TRUSTED PARTNER WITH unmatched global RESOURCES