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Achieving your business objectives with the cloud will require a careful evaluation of cloud delivery models and platforms. Cloud is here to stay and it is important to develop a long-term strategy.
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Parting the Clouds Finding True Business Value
Bob Moul
General Manager, Dell Boomi
www.DellintheClouds.com
www.Dell.com/Cloud
@Boomi
Agenda
• Cloud is here to stay – why you need a long-
term plan
• Finding business value in the cloud
• Finding value for your organisation
Politics, Religion, and Cloud Computing…
History of Computing
4
External Focus Internal Focus
1950-1960’s 1970’s 1980’s 1990’s Early 2000’s TODAY
Time Share Outsourcing ASP “As a Service”
Scarcity Limitless
Mainframe Minicomputer Microcomputer Client/Server Web Apps SaaS/Cloud
v v v
v v v
v v v
v v v
5
today
building the “worldwide computer”
• Virtualization
• Speed of Network
• Storage Technology
• Automation
• Elasticity and Scalability
Why You Should Care
6
Your competitors are already adopting cloud…
A dramatic shift in the competitive landscape
Rapid entrance of new competitors
Increased competition from existing competitors
Competition from other sectors / geographies
Faster iteration of business models and learning
7
Finding business value in the cloud…
Global Marketing Confidential 8
Today’s Challenges
INNOVATION Not able to use
EFFICIENCY Need more
with less
ACCESS Limited
LEGACY Must use what
you have
SPEED Not fast enough
PROCESSES Too hard to
deliver
COMPLEXITY Too much
everywhere
COLLABORATION Too difficult
General Purpose Technology
9
Innovation
Maintenance
Transformation
Agility
Efficiency
The Great Promise of Cloud
10
Va
lue
Classic 80/20 Challenge in IT
Innovation
Maintenance
Transformation
Agility
Efficiency
The Great Promise of Cloud
11
Va
lue
Cloud flips 80/20 Challenge on its Head
Golden Opportunity for Business
12
Cloud
Mobile
Social
“Big Data”
Pursue new markets Differentiate products and
services Engage customers and
prospects Gain new insights from data Rapidly integrate acquisitions
Competitive Differentiation
13
Example use cases…
will.i.am and the Cloud
14
Lewisham Council
Financial pressure to deal
more effectively with
waste
Built cloud application to
submit photos
Cut complaint process
time by 87% and office
case work by 21%
Has become a revenue
generator
Sense Worldwide
Co-creation community of 2,000+ consultants and SMEs
Dynamically form teams regardless of location
Cloud dynamically spins up underlying infrastructure
Collective intelligence produces dramatic results / ROI for clients
Buffalo – Niagara Public Schools
Customized education
delivery
Virtual desktops
Anywhere, anytime
Improved student
engagement and
outcomes
18
Finding value for your organisation…
Start with Business Strategy
19
Cloud is a technology
NOT a strategy
No shortcuts to sound
business strategy
SWOT analysis,
competitive strategy,
value chain analysis
Your Journey to the Cloud
20
Clear direction from the top Joint business – IT brainstorming Create space to experiment, research, learn.
Don’t crush “rogue” projects! Experiment with customers, suppliers etc. Challenges more cultural than technical…
Cloud Adoption Patterns
21
Cloud as Disruptor
Cloud-Enabled Business
Cloud-Based Business
Evolutionary • Incremental Efficiency Gains • Virtualization-based • Infrastructure-oriented
Revolutionary • “Leapfrog” Efficiency Gains • Platform-based • Application-oriented
Deployment Models
22
Barriers
Dif
fere
nti
ati
on
Private Hybrid
Hybrid Public
Lo
w
Hig
h
High Low
Public Deployments
• Email / Collaboration
• Desktop
• Test & Dev Environments
• Storage & Archiving
• Disaster Recovery
• Common Business Apps
Private Deployments
• Highly Specialized Apps
• Highly Sensitive Data
• Database & Data Warehouses
• High Audit & Accountability
Requirements
• Industry Specific Apps
Golden Opportunity for IT
23
Cost Center
Service Provider
Change Agent
Bu
sin
ess
Im
pa
ct
Final Thoughts
Cloud is real
It’s here to stay
It will disrupt
your business
What’s your
plan?
Parting the Cloud for
true business impact Dell Cloud Services
Visit us at Stand 312. Register to win a Dell Inspiron Duo.
Thank you
26
Bob Moul
General Manager, Dell Boomi
Twitter: @bobmoul
Dell Boomi
801 Cassatt Rd. Suite 120
Berwyn, PA 19312
West Coast Office
473 Jackson St. 3rd Floor
San Francisco, CA 94111
Tel: 800-732-3602
Email: [email protected]
Twitter: @boomi
