Embed Size (px)
Citation preview
Comunicação de
Ciência, Tecnologia
e Inovação
2012
Ana Correia Moutinho
Good communication
will not save bad ideas
but
Bad communication
can kill good ones.
The Art of Grantsmanship, Jacob Kraicer http://www.hfsp.org/how/ArtOfGrants.htm
science
society
storytelling
clímax
acção/tensão
resolução
exposição
Simple Unexpected Concrete Credentialed Emotional Story
S U C C E S
RIGHTING
data
visuals
The NASA/ESA Hubble Space Telescope has spotted the "UFO Galaxy." NGC 2683 is a spiral galaxy seen almost edge-on, giving it the shape of a classic science fiction spaceship.
present
http://www.nytimes.com/2010/04/27/world/27powerpoint.html
http://lessig.blip.tv/ ; http://randomfoo.net/oscon/2002/lessig/free.html
http://www.ted.com/talks/larry_lessig_says_the_law_is_strangling_creativity.html
lead
http://www.openforum.com/articles/10-lessons-from-inside-apple
1. Design comes first
2. Secrecy is paramount
3. Forget revenues
4. Tell customers, don’t ask
5. Create one company, not many
6. Say no
7. Value expertise
8. Own your message
9. Spend whatever it takes
10.Be insanely great
reference
Cell that makes skin pigment
Confocal image of a single, isolated melanocyte.
Dividing desmids (Micrasterias), captured on a photomicrograph halfway through cell division, which usually takes place at night.
http://ec.europa.eu/research/science-society/pdf/communicating-science_en.pdf
Strings of cyanobacteria
A light microscope image of a cyanobacterium (Nostoc) that forms colonies like strings of beads in lakes, and in damp soils.
Ovarian follicle cells nurturing the growing egg
The egg is a huge cell part of whose surface can be seen in yellow at the bottom of this colour-enhanced scanning electron
micrograph. It needs to be fed as it develops in the ovary.
