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Ethical Boundaries and Guidelines for Addiction Treatment Centers
Citation preview
Social Media Marketing for Behavioral Health Professionals
Bob Ferguson / Jaywalker Lodge Cape Cod Symposium on Addictive Disorders
September 10, 2020
Social Media 101 Part 1 – The Bigger Picture
What is “social media” and why do we care?
The shift from traditional marketing to the “New Rules.”
Issues/opportunities for addiction treatment providers.
Social Media 101 Part 1 – The Bigger Picture
What is “social media” and why do we care?
Web 2.0 – the rules of the game have changed.
Issues/opportunities for addiction treatment providers.
Part 2 – Social Media Tools Facebook, Twitter, YouTube, and blogs
Social Media 101 Part 1 – The Bigger Picture
What is “social media” and why do we care?
Web 2.0 – the rules of the game have changed.
Issues/opportunities for addiction treatment providers.
Part 2 – Social Media Tools Facebook, Twitter, YouTube, and blogs
Part 3 – Show & Tell (20-30 Minutes)
Open Forum / Discussion / Q&A / Site Visits
Social Media 101 Definitions – “Social Media”
Social media are primarily Internet-based tools for sharing and discussing information among human beings. The term most often refers to activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio. This interaction, and the manner in which information is presented, depends on the varied perspectives and “building” of shared meaning among communities, as people share their stories and experiences.
(Source: Wikipedia)
Social Media 101
Definitions – “Web 2.0” Web 2.0 is a term describing changing trends
in the use of World Wide Web technology and web design that aims to enhance creativity, secure information sharing, collaboration and functionality of the we.
(Source: Wikipedia)
Social Media 101
Web 1.0
Traditional website provides information for users.
Provides toll-free number and (maybe) email contact button
Traditional websites are a one-way street
Web 2.0
A website that interacts with users while providing information.
Provides opportunity for user comments; allows users to vote; write product reviews; recommend to friends and colleagues
Social media, on the other hand, is a two-way street that gives you the ability to communicate too.
Social Media 101 Business Objectives for Social Media
Increased Brand Awareness
Reputation Management
Improved Search Engine Rankings
Increased Relevant Visitor Traffic
Improve Sales for a Product or Service
Stay Connected with Peers and Colleagues
Keep Tabs on Industry Leaders
Social Media 101 Social Media Challenges for Addiction
Treatment Field Rehab Community Competitive Online, Still
Evolving
Transparency Comes with a Price
Social Media Does Not Suffer Fence-Sitters Well
May NOT Contribute Significant $$$ to Bottom Line
…. Social media is low cost, but it will take time, patience --
and persistence.
Social Media 101 Synergies with 12 Step Addiction Treatment
Field Rapid, Sustained Growth Driven by Word of
Mouth
Platform of Anonymity Essential to Engagement
First-person Testimonials a Cornerstone
Program of Attraction, Not Promotion
…. Web 2.0 (2010) = Alcoholics Anonymous (1935)
Credit for these cool slides about
social media statistics:
Marta Kagan, Managing
Director, US Espresso Marketing