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Elke & Cato were the first mind openers on Saturday at the STIMA international marketing congress
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@elkejeu@catoleonard
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HYBRID MARKETING CHALLENGE
Validate ‘go to market’ of new services
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Advisor to MinisterOf Agriculture
Professor veterinary medicine
European regulator
Pig farmers
Boerenbond
Pharmacists
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MARKETING BUDGET SAVED
ONLY 2 OF 4 SERVICES LAUNCHED
2 NEW PRODUCT IDEAS
RESULTS STAKEHOLDER ENGAGEMENT
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HYBRID MARKETING CHALLENGE
Content creation & storytelling
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Media
Onderwijs
Soft-en hardware
TelcoOverheid
NGO
Federaties
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RESULTS STAKEHOLDER ENGAGEMENT
ONE WEEK LIVE RADIO
HELP DESK WITH STAKEHOLDER EXPERTS
STRATEGIC GOAL VRT
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DEFINE YOUR CHALLENGE
STRICT PROCESS MANAGEMENT
What did we learn?BRING DIVERSE STAKEHOLDERS TOGETHER
DEFINE THE COMMON GOAL & KPI’S
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![D'un simple dessin de Léonard de Vinci aux formes premières10 Léonard de Vinci, Le traité de peinture, note 354, p. 149. Éditions Jean de Bonnot, Paris 1982. 11 Mottin B.,[8],](https://img.pdfslide.us/doc/110x75/6111a40ae8a45a648432a0b1/dun-simple-dessin-de-lonard-de-vinci-aux-formes-premires-10-lonard-de-vinci.jpg)
