Case Study: smartFocus

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Case Study smartFOCUS 2010


TABLE OF CONTENTS

Benefits ................................................1

Solution Overview .................................1

Challenges ...........................................1

Actions .................................................1

Qoute ...................................................2

About smartFOCUS. .............................3

About Port25 Solutions, Inc. .................3

smartFOCUS unleashes constraints by deploying PowerMTA™

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BUSINESS BENEFITS TO smartFOCUS

• Ability to Easily Integrate into current platform

• Support for Multiple IP addresses and volume control over different pools of IP addresses

• Full Implementation of the latest email authentication standards

• Cost-Effective Solution for Scalability

SOLUTION OVERVIEW:

With well over 700 clients, and delivering 10 Million emails per day, smartFocus is a thought leader of intelligent proprietary software focused on leading edge digital marketing services that provide intuitive email, rss, sms capabilities. Having originally installed multiple instances of Microsoft SMTP as provided by Windows Server, smartFocus pursued a comprehensive email sending infrastructure solution that would effectively scale, provide the latest email authentication capabilities and support rate limiting for enhanced deliverability to different ISPs. After evaluating PowerMTA™ from Port25 Solutions, smartFocus’ digitial messaging objectives for enhanced inbox placement became a reality.

CHALLENGES:

Today’s digital messaging environment needs flawless execution of mission critical email streams. As a marketing company, with high profile clients, smartFocus had two critical challenges to overcome. First, smartFocus needed to maintain its high inbox placement reputation while having the ability to scale cost-effectively. Next, it required the ability to support the latest email authentication standards including DKIM, while having the ability to provide throttling and shape deliverability policies specific to different ISPs.


ACTIONS:

Since PowerMTA™ was designed to require minimal configuration and very little hands on management, smartFocus discovered how simple it was to configure and granularly control the volume of different pools of IP addresses, through proprietary technology called VirtualMTAs. VirtualMTA pools maximize deliverability and minimize collateral blocking of legitmate email. This functionality allows organizations to define and control both the source IP address and host name for each message. This is especially critical for managing multiple email streams for individual clients. Additionally, implementation of DKIM email authentication was critical to smartFocus, since it’s previous installation did not have this capability. PowerMTA™ supports DKIM signing of email on a per VirtualMTA or a global basis. Port25 has pioneered email authentication and was one of the first companies to support and adopt implementation of “Domain Keys” which is now considered DKIM. With it’s ability to automatically generate a cryptographic public/private key for outgoing messages, ISPs and deliverability administrators have a higher propensity for navigating mail to the inbox, thus preserving the specific goals of smartFocus and its integrity toward its clients. A specific feature that PowerMTA™ possessed is its ability to effortlessly integrate on all common platforms.

QUOTE smartFOCUS | Tim Watson | Operations Director

“ In a period of rapid growth we have maintained excellent inbox delivery rates, aided by the real time monitoring and insight provided by the PowerMTA dashboard. We have been using PowerMTA for some years and have not regretted the choice, we could not have successfully grown our email volume in a trouble free fashion by over 1000% in less than three years without PowerMTA. The product has been extremely reliable and we’ve been very happy with the support we have received on the odd occasion that its been needed.”

ABOUT smartFOCUS

smartFOCUS (LSE:STF) is a leading international provider of high performance multi-channel marketing software. Combining intelligence and speed the software drives high performance multi-channel campaigns to generate more valuable customer relationships. Its marketing solutions integrate offine and online data, analysis, campaign and performance management to deliver better targeted, more timely and relevant communications that improve customer insight. Its marketing solutions are offered in the Software as a Service (SaaS) model and are available with a choice between in-house or out-sourced deployment. These are made available directly and through the global partner network.

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Prepared by:Fred Tabsharani

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ABOUT Port25 SOLUTIONS, INC.

Port25 Solutions Inc. provides specialized email infrastructure software products that address the increased unique demands of client communications and email marketing applications. PowerMTA™, Port25’s flagship product, provides senders with superior performance and advanced features to proactively manage their sender reputations. Port25’s global footprint includes 66% of the leading Email Service Providers as published by Forrester and enterprise level clients such as MySpace, CareerBuilder, and the New York Times. Port25 is a member of the Email Sender and Provider Coalition (ESPC) and MAAWG. Founded in 1999, Port25’s mission is to help realize the potential of email as a platform for legitimate and effective customer communications. Visit www.port25.com for a fully featured product evaluation.

Technology

Case Study: smartFocus