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In 2010 Panasonic made the decision to replace their legacy enterprise search tool and switched the search for all their European websites to a Apache Solr based solution.Now their customers benefit from an incredibly fast and feature rich solution that is much more than just a search and has become a valuable sales-driving tool for Panasonic.
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SEARCHfor 30 countries - powered by Apache Solr
Daniel PötzingerCIO AOE media GmbH
Wednesday, May 25, 2011
CIO AOE media
agilistimage retrival
TYPO3 Community
Open Source
www.imagerr.com
Wednesday, May 25, 2011
80 PEOPLE 6
COUNTRIES
12 YEARS
2700% GROWTH
Open SourceCOMMUNITY
CLIENTS
Wednesday, May 25, 2011
Panasonic Europe
30 individual localisationsWednesday, May 25, 2011
complex Web IT
CMS
Product Data
Microsites
Wednesday, May 25, 2011
- grown CMS system- individual microsites- distributed maintenance
...the problem:
20 sec. for a searchWednesday, May 25, 2011
..main Problem: search was too slow- didnt show relevant products- no manipulation possibilities- high drop out of users
...the solution:
search as a service
Wednesday, May 25, 2011
DEMO
Wednesday, May 25, 2011
the search as a service Infrastructure
2. simple Integration
1. intelligent crawling
3. flexible search result output
Wednesday, May 25, 2011
Indexscalable Solr coressearch / facetting...
Administration- Promotions- Facets- Manipulation
Crawling & Import- intelligent Crawling- Feedimporter
Search Output & CMS- flexible Templating- Promotion, Suggest- Search, Livesearch ...
Wednesday, May 25, 2011
Crawling & Import
Crawler Indexer / Extracter
Documents Relations
Wednesday, May 25, 2011
As a second benefit the crawler also detected a lot of broken links and duplicated content - which helped clean up the CMS content as well.
Crawling & Import
3. data extraction
4. color extraction
1. page and product detection 2. page aggregation
Wednesday, May 25, 2011
Search Administration
Login to Panasonic Search UK
Wednesday, May 25, 2011
Administration Features
PromotionsFacet-
configurationStopword / Synonym
Ranking Manipulation Statistics Input
Control
CMS
Wednesday, May 25, 2011
Stopwords
Wednesday, May 25, 2011
Synonyms
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Facet / Filter configuration
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Promotions
Wednesday, May 25, 2011
Promotions
You are looking for the press and news section?Press
Panasonic introduces the new consumer 3D camcorder HDC-SDT750 - Dynamic 3D Images Can Now Be Recorded by Anyone
Wednesday, May 25, 2011
promotion use cases and customer benefits 1) Hints for common search words - wow effect 2) Promotions of new products / campaigns
boosting
page type / product type
link-rank
document boost
Wednesday, May 25, 2011
ranking manipulation
boost the landingpage
Wednesday, May 25, 2011
CMS features
Wednesday, May 25, 2011
Whats next?
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instant livesearchWednesday, May 25, 2011
personalisation
click boost interest boost
search history
browse history
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THE RESULTS...
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0.25 sec per search
Wednesday, May 25, 2011
massive increase in conversion rate
Wednesday, May 25, 2011
40% server resource reduction
Wednesday, May 25, 2011
60% reduction on drop outs
Wednesday, May 25, 2011
want to know more?aoemedia
typo3media
searchperience
US Headquarter: AOE media Inc. 251 Rhode Island St. 94103 San Francisco Tel.: +1 415 230-0690Fax: +1 415 230-0699E-Mail: [email protected]: http://www.aoemediacom
Ask now or later...
Wednesday, May 25, 2011
http://www.flickr.com/photos/bearpark/2373643780/
http://www.flickr.com/photos/stuckincustoms/4848088053/
http://www.flickr.com/photos/geyring/5290188093/sizes/l/
http://www.flickr.com/photos/notmpres/401782545/
http://www.flickr.com/photos/manicomi/2391828247/sizes/l/
http://www.flickr.com/photos/oakleyoriginals/3065393607/sizes/l/in/photostream/
Used Images:
Wednesday, May 25, 2011
planbar
nicht planbare
