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Webinar
Monetizing Mobiles
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Panellists
Ben Custalow Lead Technician/Partner
Par3/IT
Cees QuirijnsCEO and Co-founder of FirmTel
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Panellists
Dan ShaperoChairman of Techvoice, and
founder of ClickCloud
IT Industry Executive and Activist
Chris MartinGFI MAX
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Agenda
» SC: Housekeeping
» Introductions:
□ Cees Quirijns – FirmTel
□ Ben Custalow - Par3/IT
□ Dan Shapero – ClikCloud
□ Chris Martin – GFI MAX
» CM: Mobile Opportunity – GFI MAX Research
» Panel Q&A (5 Questions)
» Audience: Q & A
» CM: GFI MAX Plan for Mobile Device Management
» SC: Contact Details
» Total (60 mins)
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Market Backdrop - Mobile Growth versus Desktop Growth
Source: IDC
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Market Backdrop - Consumerization of IT
More and more, users
tell you ….. the way
they want to work …
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Survey in Apr 2013 of MSP’s using GFI
MAX
focusing on Mobile Devices … the
opportunity for MSPs
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MSP’s Monetizing Mobile (Lifecycle + Consolidated)
Had you considered the following Mobile OffersSelling
HandsetsSelling Airtime
Selling Mobile Support
Average
Yes - but haven't focussed on it 15% 12% 26% 17%
19%
Yes - offer this and its doing well 2% 2% 2% 2%
No - started but didn't complete this 6% 4% 13% 8%
81%
No - too much trouble 14% 23% 6% 14%
No - margins too small 8% 2% 5% 5%
No - hadn't considered this 47% 47% 28% 40%
No - other reason 9% 11% 21% 14%
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Conclusions
Challenge
» Mobile growing FAST & desktops shipments stagnant.
» Users ARE telling MSPs the way they want to work and will expect to bring their
own devices (BYOD)
» MSPs will be working as much with employee owned devices (BYOD) as business
owned devices (security will be a challenge)
Opportunity
» MSPs …. Can make money enabling and securing something customers want (and
that‟s a “strong” want)
» AND, there may well be other services MSPs can provide around Mobile lifecycle,
eg: Airtime, Handsets, Insurance, Disposal, etc. (a recurring/reseller revenue
opportunity)
More Information
» GFI MAX Mobile Device Management (& Enablement) – Mid Year 2013
» More Information - Email: [email protected]
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So …
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Question 1
» What‟s „the word on the street‟ regarding mobiles?
□ Does it match our research?
□ Are end customers asking for mobile help?
□ What are end customers asking for and why?
□ Are MSP‟s missing an opportunity here?
□ Are MSP‟s not monetizing?
□ Order of discussion: Ben, Dan, Cees
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Questions 2
» On packaging and pricing a service?
□ Do you think customers are willing to pay a monthly fee to manage mobiles
given its not like supporting a server or a workstation?
□ What sort of price point would end customers go for?
□ Order of Discussion: Dan, Ben, Cees
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Question 3
» What‟s are biggest issues the end customer want to solve?
□ Security of their data?
□ Access to company information on wide range of devices?
□ Access to company systems on wide range of devices?
□ To connect their shiny toys?
□ What‟s the real customer need here
□ What‟s the best way to strike up a conversation regarding these issues?
□ Order of discussion: Dan, Cees, Ben
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Question 4
» Other opportunities around mobile, beyond support?
□ We can see from research that most MSP‟s aren‟t thinking beyond connection
and support
□ Are these other opportunities around mobiles that we‟re not monetizing?
□ Handset/SIM sales?
□ Airtime packages (best for them)?
□ „Securitizing‟ line of business applications, eg: via Citrix, TS
□ Re-allocation?
□ Disposal?
□ Order of Discussion: Cees, Ben, Dan
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Question 5
» So, this is now, what's this going to look like in 3 years time?
□ Where is the day to day work going to occur?
□ Will more content creation work be possible on mobile devices?
□ How will the mobile rush affect MSP‟s
□ What will an MSP‟s workload look like in 3 years time?
□ Order of Discussion: Cees, Dan, Ben
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Contact Information
» GFI MAX:
□ Chris Martin ([email protected])
□ On LinkedIn
□ Skype: bigchrismartin
» Firmtel□ Cees Quirijns ([email protected])
» Par3/IT
□ Ben Custalow ([email protected])
» Dan Shapero‟s / Over
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Pay-as-you-go
Digital Marketing Service
• Custom Tailored Website
• Bi-Monthly Blog Content
• Monthly Newsletter
• Pay-per-click Ad Management
• Hosting & Web Analytics Included
Attendee Offer:
Free Consultation
Email: info@ ClikCloud.com
Subject:”Consultation”
“As an MSP, it is awesome to have
an expert in the field looking at our
pay-per-click conversions, SEO and
all aspects of this key marketing
component."
Fernando Eizaguirre
President, Seattle based ITMOX
For More Info visit:
ClikCloud.com/GFI
