BrightSpots talksMarketing Integration

Presented by: Leslie Hughes

leslie@punchmedia.caTwitter.com/punchmediadotca

Facebook.com/punchmediadotca

Integrated Marketing

Marketing should be integrated across various channels for maximum impact.

“Deflate the Elephant” (LCBO) is a great example of a strategy that reaches the consumer at various points with consistent messaging.

Agency = Due North Communications

Deflate the Elephant : LCBO

Goal: put users in a hosting situation where they needed to stop a friend from drinking and driving

Printable tips and facts were seeded throughout the scenario.

Spokesperson:Cocktail Deeva

Most call-to-action is to website:www.deflatetheelephant.com

Facebook• Landing page

with pledge

• Videos with non-alcoholic recipes

• Conversations

• Pictures

TwitterNew to the Twitterverse

iPhone App

Speak Up! Pre-recorded messages ask guests to plan ahead to ensure they don’t drink and drive at an upcoming party

The app also offers 50 delicious and easy-to-make, alcohol-free Mocktails for all guests to enjoy.

Evite “Badge”

Party Posters

Web Video

Online Ads

TV Ads

Two 15-second TV ads, Sports and Girls Night, spoke to men and women separately during gender-targeted programming, and digital boards in men’s washroomsacross the GTA aired the Sports spot.

Print Ads

Promote “Speak Up” ad

“Break the ice without breaking the mood”

CTAs = website & Facebook

Print Ads

Print ads in Food & Drink featured people at a social gathering casually talking and ignoring the elephant in the centre of the room.

In Store

CTA = drive traffic to the site, using the elephant icon and the website address along with the challenge to speak up and save a life.

Paper bag promos

Events : Rogers Cup

Shuttle Program thatdelivered the message in a fun and interactive way

7000 fans took advantage of the complimentary shuttle

Source: http://www.tigrispersonnel.com/lcbo-deflate-the-elephant-shuttle-rogers-cup/

Events : Shuttle

What does PUNCH!media do?Quite simply, we are extremely passionate about

word-of-mouth marketing.

We are experts in Social Media.

We train businesses to help win friends (clients) and influence people (to buy).

We stay on top of the current trends so you don’t have to!

Want to learn more? Be sure to…..

LIKE us: www.facebook.com/punchmediadotca

Tweet with us: www.twitter.com/punchmediadotca

Hire us! 647-272-5588

Learn MORE from us by joining our

monthly EMAIL listwww.punchmedia.ca/email.html