World®’16

CaseStudy:GeneralMotorsDrivesInnovationwithAPIstoPerfecttheConnectedCarEcosystemSidMadamanchi – GeneralMotors

DO3T04S

DEVOPS

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Abstract

Withdecadesofexperienceintelematics,GMhasalwaysbeenattheforefrontofbuildingconnectedcars.Andastheapplicationeconomymatures,thesevehiclesarerapidlybecomingtheepicenterofavastdigitalecosystemthatseamlesslyconnectstheautomakerwithitssuppliers,dealers,customersandproductstoincreaseefficiency,satisfactionandloyalty.

Inthismust-seesession,SidMadamanchi,SeniorManager,PartnerAPIs,willsharehisvisionandinsightintohowthiscelebratedbrandleveragesAPIsanddigitalconnectivitytoearncustomersforlife.

SidMadamanchiGeneralMotors

Sid MadamanchiGeneral Motors

November 16, 2016

AUTOMOTIVE

CONNECTIVITY:APIs and the Connected Car

THE AUTOMOTIVE INDUSTRY IS ENCOUNTERING A MAJOR SHIFT IN WHAT TECHNOLOGY CONSUMERS WANT AND NEED

Connectivity enables seamless integration

INTERFACE DIRECTLY WITH THE VEHICLE THROUGH ITS DIGITAL INFRASTRUCTURE.

Our in-vehicle API’s offer unique opportunities for partners to develop apps that are hosted within the vehicle infotainment system.

Cloud Services

APIsintheInfotainmentspace

APIsintheConsumerEngagementspaceOnStar Platform: Merchant and service provider

interactions delivered via a single GM system. Personalized and relevant connections between “where

you go” and “what you do.”

It’s comprehensive app that helps drivers find value in the places they go.

REMOTE API: OPPORTUNITIES ARE GROWING.

MOBILE FIRST GLOBAL PLATFORM

VEHICLEINTEGRATION

CONTEXTUAL ENGAGMENT

Mobile as primary basis for

relationship

Consolidate & scale to customers in all

markets

New vehicle featuresvia mobile

Own, don’t own, other mobility needs

DAILY RELEVANCE

Multiple interactions per day

APIsintheMobilespace

APIsintheTelematicsspace

APIsintheB2Bspace

Muchmoreispossible:IntentEnginesbecomeaccessible..

Questions?

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