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Neurosciences Expertise for Bottom-Line Results | Case Study | www.netway.eu
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DO MY CARE CASE STUDY
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SITUATION
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Campaign
Exit section: 77%Exit website: 22%
31%
Exit section: 21%Exit website: 76%
53 online contracts
+247 offline contracts
300 contracts
162 online contracts
+106 offline contracts
268 contracts
Visit on homepage DMC only
Visit on information pages DMC
14%
Campaign
Version 122/09/2003-22/10/2003
Version 222/10/2003-18/02/2004
This is why we contacted Netway
Electrabel Version Agency Version
NETWAY TOOK US THROUGH AN ITERATIVE PROCESS
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Understanding user behaviour
Who is target audience What’s the user mo6va6on
Flow analysis Behavioural recommenda6ons
KEY RESULTS
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Campaign
Campaign
Exit section: 77%Exit website: 22%
Exit section: 21%Exit website: 76%
Exit section: 14%Exit website: 50%
53 online contracts
+247 offline contracts
300 contracts
162 online contracts
+106 offline contracts
268 contracts
232 online contracts
+ 427 offline contracts
659 contracts
Visit on homepage DMC only
Visit on information pages DMC
Campaign
Version 122/09/2003-22/10/2003
Version 222/10/2003-18/02/2004
Version 318/02/2004
31% 14% 145%
Electrabel Version Agency Version
BEH
AVIO
R R
EVIE
W
ANALYSIS
• Ergonomic changes on the structure and the content with less attractive design
In average users are 10 times more interested in the information presented (from 2,5% to 25%)
Impact: 37% users visit the subscribe page compared to 3%
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ANALYSIS
• Analysis:Behavior review was a success, as the
number of sub pages visited increased tenfold.
The DoMyCare pages need cross linking during campaigns to avoid drop off.
The interest in the contracts remains low (price setting problem?)
• Recommendations:Foresee cross linking on the DoMyCare pages.
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Alain DewispelaereMarc Van RymenantSales DirectorCEO & Founder
+352 621 31 22 04+352 621 31 22 07
[email protected]@netway.eu
Do you want the same results ?
Contact us
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Simplifying interfaces.
Having the right elements is not enough …
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