18
Paull Young Director of Digital @paullyoung @charitywater Thursday, August 4, 2011

Case Study: charity: water September Campaign 2010

Embed Size (px)

Citation preview

Paull Young

Director of Digital

@paullyoung

@charitywater

Thursday, August 4, 2011

BOARD OF DIRECTORS

+

SPONSORS

+

PRIVATE DONORS OF PUBLIC DONATIONS

100%

cha r i t y : w a t e r

COST OF COMPREHENSIVE

WATER PROJECTS

OPERATIONAL COSTS OF

CHARITY: WATER

Thursday, August 4, 2011

proving it.

Thursday, August 4, 2011

it all startedwith a birthday

party.

Thursday, August 4, 2011

september.

Thursday, August 4, 2011

SEPTEMBERFEATURES.

birthdays & campaigns

a specific issue

a live drill

Thursday, August 4, 2011

who the heck are the bayaka?

Thursday, August 4, 2011

inspire with content.

Thursday, August 4, 2011

wom & partner promotion.

Thursday, August 4, 2011

metrics.

Thursday, August 4, 2011

lunch.

Thursday, August 4, 2011

august 16th: it all begins.

Thursday, August 4, 2011

army of 1,000.

Thursday, August 4, 2011

$1,093,778

Thursday, August 4, 2011

LEARNINGS.

first, inspire.

content, creativity & sharing rules.

focus on your Tarikus.

uncomfortable transparency.

measure & do it wrong quickly.

Thursday, August 4, 2011

july 20, 2011

Thursday, August 4, 2011

rachel.

Thursday, August 4, 2011

@paullyoung

@charitywater

Thursday, August 4, 2011